Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

About Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read? #PublicRelations #MediaOutreach #EarnedMedia #PRStrategy #MediaRelations #PressRelease #CrisisCommunications #Journalism #Storytelling #BrandReputation #Marketing #FexingoBusiness #BusinessPodcast #Podcast #Communications #PRTips #MediaTraining #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)

Publisher

Fexingo

Category

business

Language

en

Explicit

No

First episode

19 May 2026

Latest episode

26 Oct 2026

Latest episodes

213 episodes in the feed.

1. 

   26 Oct 2026

   The Unseen Cost of Viral PR Campaigns

   We examine the hidden liabilities behind aggressive viral marketing stunts, using the recent backlash against a major beverage brand’s controversial ad as a case study. Lucas and Luna break down why earned media from shock value often turns into reputational debt, how brands miscalculate audience sentiment in October 2026, and what sustainable public relations strategies actually protect long-term equity without relying on fleeting attention. #FexingoBusiness #BusinessPodcast #PublicRelations #EarnedMedia #BrandReputation #MarketingStrategy #ViralCampaigns #CrisisManagement #ConsumerSentiment #MediaOutreach #PRFailures #BrandEquity #CorporateCommunication #RiskManagement #AudienceEngagement #MarketingEthics #LucasAndLuna #BusinessAnalysis Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)

2. 

   22 Oct 2026

   How PR Builds Equity When No One Is Watching

   We look at the specific mechanics of equity-building media, using the quiet, consistent coverage strategies of companies like Patagonia and Microsoft. In a market where every quarter demands a headline, we explore why some brands win long-term value by ignoring the news cycle entirely. This episode breaks down how to measure press that doesn't drive immediate traffic but strengthens brand trust over years, not days. #FexingoBusiness #BusinessPodcast #PublicRelations #EarnedMedia #BrandEquity #CorporateStrategy #MarketingTactics #LongTermValue #PatagoniaCaseStudy #MicrosoftCommunication #JournalistRelationships #BrandTrust #MediaOutreach #PRStrategy #ReputationManagement #ContentStrategy #BusinessGrowth #Leadership Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)

3. 

   21 Oct 2026

   The Silent PR Playbook Behind Unnoticed Brands

   We break down how established B2B brands like Salesforce and Adobe quietly generate millions in earned media value without a single product launch. By analyzing their consistent, non-promotional thought leadership strategy, we reveal why silence often beats noise in modern public relations. Lucas and Luna discuss the mechanics of relationship-based outreach, the importance of data-backed commentary, and how to build a media presence that compounds over time rather than chasing viral moments. #PublicRelations #EarnedMedia #B2BMarketing #Salesforce #Adobe #ThoughtLeadership #MediaOutreach #BrandStrategy #ContentMarketing #JournalistRelations #FexingoBusiness #BusinessPodcast #MarketingTips #CorporatePR #DigitalStrategy #GrowthHacking #CommunicationStrategy #IndustryInsights Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)

Contact Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.