February 19, 2025
Kim Galloway – Move Your Reader's Emotional Baseline for Transformational Impact
<p class="MsoNormal" style= "mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-outline-level: 3;"> <span style= "font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;"> Kim Galloway is a best-selling author of over 20 books, and she helps message-driven authors FINALLY write their books so they can share their message, help the people they're meant to help, and get more clients.</span></p> <p class="MsoNormal"> </p> <p class="MsoNormal"><strong><span style= "font-family: 'Arial',sans-serif;">During our conversation, Kim discussed:</span></strong></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -.25in; mso-list: l0 level1 lfo2;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why non-fiction books need to move the reader's emotional baseline to help them achieve transformational impact</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l0 level1 lfo2;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How to structure your book with the hot mess to clarity curve</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l0 level1 lfo2;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">The difference between an author's message and the messaging.</span></p> <p class="MsoListParagraphCxSpLast" style= "text-indent: -.25in; mso-list: l0 level1 lfo2;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How a mom with four young children from 7 years to 3 months old home schools, finds time to run a business, send emails, and earns money every day from her email list.</span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">I hope you enjoy this episode of the Publish to Thrive Podcast.</span></p> <p class="MsoNormal"> </p> <p class="MsoNormal"><strong><span style= "font-family: 'Arial',sans-serif;">Here are other topics she discussed: </span></strong></p> <p class="MsoListParagraphCxSpFirst" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why her ideal client is not based on traditional demographics</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">She shares some of the biggest benefits of writing her books</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why she loves passive income and why you don't need to niche with books</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why your book is a legacy project and can share your knowledge across generations</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How legacy projects leave a lasting positive impact in forever widening circles.</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How a non-fiction book is the intersection between the teacher and the student</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">3 different ways a book can build a business</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How books can stand the test of time</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How books are different than any other type of training or content.</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why a book can fail if it is positioned as a long-form sales letter</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">She explains the difference between the author's message and the messaging</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How she helps authors define their message and why it is indivisible of who they are.</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why defining your message is not a head thing, but a heart thing.</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why your message is always about putting good into the world, and your why</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">She discusses her slide-up sideways method to help you pinpoint your message</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How you can use storytelling in a non-fiction book</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How to structure your book with the hot mess to clarity curve</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why you need both storytelling and teaching in a book, and how to find the balance between the two</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why your book does not need to take the reader from 1-100. The book can demonstrate how to go from A to G, but then tell the reader how to take the next step of the journey.</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Her process to help authors gain clarity and go from idea to finished book</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">The structure of her newsletter and the secret to sending it every Tuesday since 2012</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">Why she shifted from coaching clients to selling digital products</span></p> <p class="MsoListParagraphCxSpMiddle" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style="font-family: 'Arial',sans-serif;">How she used her email list to earn revenue everyday for an entire month</span></p> <p class="MsoListParagraphCxSpLast" style= "text-indent: -.25in; mso-list: l1 level1 lfo1;"> <!-- [if !supportLists]--><span style= "font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt 'Times New Roman';"> </span></span></span> <!--[endif]--><span style= "font-family: 'Arial',sans-serif;">Finally, Kim shares her strategy for creating products to help authors.</span></p> <p class="MsoNormal" style= "margin-left: .25in; text-align: center;" align="center"> <strong><span style= "font-family: 'Arial',sans-serif;"> </span></strong></p> <p class="MsoNormal" style= "margin-left: .25in; text-align: center;" align="center"> <strong><span style= "font-size: 14.0pt; line-height: 115%; font-family: 'Arial',sans-serif;"> Quotes From Kim During the Podcast</span></strong></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">"Stories move the emotional baseline… if you can shake readers out of the status quo that will be the key to them remembering what you taught them so they can go out into their lives and do what they are trying to teach them."</span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">"Storytelling is not about the depth and breadth of human emotion. You are not trying to write the next great American novel. You do need to tap into your own heart, so you can touch the heart of the reader."</span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">"When you are going through the book writing process there is a shift in the book being about you to the book being about the reader."</span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">"Craft your stories to move readers from hot mess to clarity by using your using your own personal life, and clients told as stories to help them obtain that goal they want to achieve."</span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">"Stories do not need to have a beginning, middle and end. They do need to have an emotional punchline."</span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">"You don't have to plug all of those holes and fix all of those steps."</span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">"How do readers move forward into clarity. Based on what you are teaching them?"</span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">"You newsletter should be your non-negotiable for your business."<span style= "mso-spacerun: yes;"> </span></span></p> <p class="MsoNormal"><span style= "font-family: 'Arial',sans-serif;">Listen to this episode as Kim shares how to move your reader’s emotional baseline.</span></p>