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Purpose and Profit: Scale Your Therapy Practice

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by Cecilia Mannella

40 episodes
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Podcast Overview

Purpose & Profit: The Sustainable Therapy Practice Podcast is for therapists who've built something real and are ready to lead it sustainably. Hosted by Cecilia Mannella, RCC, RSW — mental health practitioner, seven-figure group practice owner, and creator of the Sustainable Practice Framework™ — this podcast explores what it actually takes to build a profitable, sustainable therapy business without shrinking your leadership or losing yourself in the process. Each week, honest conversations about: - Ethical wealth and profit margins you can actually see and understand - Sustainable scaling and leadership evolution - The clinician-to-CEO identity shift — and what it costs to skip it - Team leadership, delegation, and building a practice that runs without you as the single point of failure - Building a practice that serves your clients — and your life Because burnout is not a business model. And purpose without profit isn't sustainable. If you're a therapy practice owner who's tired of being the most advanced person in the room, this is where that changes.

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Publishing Since

6/18/2025

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Recent Episodes

Episode thumbnail for 40 | Together in Practice: Stepping from Therapist to CEO

June 23, 2026

40 | Together in Practice: Stepping from Therapist to CEO

<p>In this special announcement episode, <strong>Cecilia Mannella</strong> and <strong>Steph Davis</strong> share the exciting story behind their upcoming virtual summit: <strong>Together in Practice</strong>. They dive into the distinct shift from being a stellar clinical therapist to embracing the seat of a business leader and CEO. </p><p>If you are a private practice owner—or are simply "group curious"—this episode is your sneak peek behind the curtain of the conversations, community, and strategy waiting for you this fall. </p><h2>Episode Breakdown</h2><ul><li><strong>The Spark Story:</strong> How a 20-minute virtual coffee chat turned into a 90-minute alignment of minds, a previous podcast episode, and ultimately, a shared vision for a virtual summit. </li><li><strong>The Missing Piece in Therapy:</strong> Why clinical training isn't enough to run a business, lead a team, or coach yourself through tough leadership moments. </li><li><strong>Collaboration Over Competition:</strong> Building a panel of women who share foundational values but bring diverse expertise to the business side of practice. </li><li><strong>Active vs. Passive Learning:</strong> Why this summit won't be another boring 8-hour virtual lecture, and how the custom workbook will hold you accountable to actual implementation. </li></ul><br/><h2>Meet Your Summit Speakers</h2><p>The summit features a powerhouse lineup of five speakers bringing different pillars of expertise: </p><ol><li><strong>Steph Davis &amp; Laura Bull:</strong> (<a href="https://www.shorelinecounselling.ca/" rel="noopener noreferrer" target="_blank">Shoreline Counselling</a>) Sharing their deep expertise on culture building, partnership longevity, leadership authenticity, and making choices aligned with your values. </li><li><strong>Lindsay Bonham:</strong> (<a href="https://moneyskillsfortherapists.com/msgpo-guide-o/" rel="noopener noreferrer" target="_blank">Money Skills for Group Practice Owners</a>) Tackling financial leadership, numbers literacy, and stepping out of emotional decision-making to build a stable, profitable business. </li><li><strong>Elana Sures:</strong> (Open Spaces Counselling &amp; <a href="https://www.grouppracticeperformance.com/" rel="noopener noreferrer" target="_blank">Group Practice Performance</a>) Focusing on clinical excellence, sustainability, and retention strategies to help reduce therapist burnout. </li><li><strong><a href="https://www.ceciliamannella.com/" rel="noopener noreferrer" target="_blank">Cecilia Mannella</a>:</strong> Diving deep into strategic visibility, long-term sustainability, thought leadership, succession planning, and visionary CEO thinking. </li></ol><br/><h2>Summit Details &amp; Structure</h2><p>To prevent virtual fatigue, the summit is intentionally split across two half-day Saturday sessions: </p><ul><li><strong>Day 1: Saturday, October 17th</strong> | The Business Foundation – Transitioning from therapist to CEO, establishing values, financial literacy, and sustainability. </li><li><strong>Day 2: Saturday, October 24th</strong> | Scaling &amp; Team Leadership – Deep dives into culture, partnerships, long-term future forecasting, and scaling for group practices (or the group curious). </li></ul><br/><h3>Ticket Tiers Available:</h3><ul><li><strong>Day 1 Pass:</strong> For those starting out who want to master the foundational business concepts. </li><li><strong>Full Summit Pass:</strong> Access to both days for the full structural and scaling experience. </li><li><strong>The Inner Room (VIP) Pass:</strong> Strictly limited to 20 seats. Includes access to exclusive communities, a post-session roundtable with the speakers for direct Q&amp;A, and dedicated coaching sessions. </li></ul><br/><h2>Links &amp; Resources Mentioned</h2><ul><li><strong>Save Your Seat &amp; Read Speaker Bios:</strong> <a href="https://www.togetherinpractice.ca/" rel="noopener noreferrer" target="_blank">togetherinpractice.ca</a></li><li><strong>Steph's Podcast:</strong> A Not-So-Private Practice</li></ul><br/>

Episode thumbnail for 39 | How Do You Make the Jump From Solo to Group Practice with Laura Boyko

June 16, 2026

39 | How Do You Make the Jump From Solo to Group Practice with Laura Boyko

<p>If you are a Canadian therapy practice owner who has spent years leading teams and still feels surprised by how different it is to lead your own group practice, this episode is for you. Cecilia sits down with <a href="https://bewelltherapy.ca/registered-social-worker-laura-boyko-msw-rsw/" rel="noopener noreferrer" target="_blank">Laura Boyko, MSW, RSW,</a> founder of <a href="https://bewelltherapy.ca/" rel="noopener noreferrer" target="_blank">BeWell Therapy</a> in Whitby, Ontario, to talk about the emotional reality of going from solo to group, why a decade of leadership experience doesn't fully prepare you for putting your own name on the door, and how to lead people well without letting every decision become an emotional one. This is the People pillar — and it is the piece most established practice owners assume they've already mastered.</p><p><strong>In This Episode:</strong></p><p>Why your leadership credentials and years running teams still won't fully prepare you for the emotional weight of a practice with your own name on the door.</p><p>How to notice when a business decision is being driven by emotion, and what it takes to strip that out without becoming cold or detached.</p><p>The "I should already know this" trap that hits hardest for owners with the most experience, and why private practice leadership is a genuinely different skill set.</p><p>Why the post-pandemic drop in people showing up to in-person community events may run on a roughly seven-year cycle, and what that means for how you plan your practice between now and 2028.</p><p>The leadership and finance gap many women in business carry, and why getting honest with your numbers and hiring for your blind spots matters more than doing it all yourself.</p><p><strong>Resources + Links Mentioned:</strong></p><ul><li>🌐 <strong>Website:</strong> <a href="https://www.ceciliamannella.com/" rel="noopener noreferrer" target="_blank">ceciliamannella.com</a></li><li>💼 <strong>LinkedIn:</strong> <a href="https://www.linkedin.com/in/cecilia-mannella/" rel="noopener noreferrer" target="_blank">Connect with Cecilia</a></li><li><strong>Laura Boyko / BeWell Therapy</strong> — Instagram <a href="https://www.instagram.com/bewell.therapy/" rel="noopener noreferrer" target="_blank">@bewell.therapy</a>, website <a href="https://bewelltherapy.ca/" rel="noopener noreferrer" target="_blank">bewelltherapy.ca</a></li></ul><br/><p></p><p><strong>Ready to Stop Leading in Isolation? Join The Practice CEO Circle</strong></p><p>You've built something real. A full caseload, a respected reputation, a team that's growing. And if you're honest, you're carrying most of it alone, because there's no one at your level to think it through with.</p><p>The Practice CEO Circle is the executive-level peer space for established Canadian therapy practice owners who are done figuring it out in isolation. A curated room of leaders operating at the CEO level, where the conversation already assumes competence and goes somewhere you haven't been. For those who are looking for something beyond another FB group.</p><p><strong>→ <a href="https://www.ceciliamannella.com/the-practice-ceo-circle" rel="noopener noreferrer" target="_blank">Join The Practice CEO Circle</a></strong></p>

Episode thumbnail for 38 | Leading a Group Practice with Haley Moore: Why Therapists Who Built a Team Are Still Acting Like a Friend Instead of a Leader

June 9, 2026

38 | Leading a Group Practice with Haley Moore: Why Therapists Who Built a Team Are Still Acting Like a Friend Instead of a Leader

<p>If you are a Canadian therapy practice owner looking to grow a virtual group therapy practice and have noticed that you're leading more like a friend than a boss, this episode is for you. Cecilia sits down with Haley Moore, RSW, founder of the virtual group practice Therapy Uninterrupted, to unpack how she transitioned from a solo and lonely practice to a team of six in just two years, and the leadership identity shift that growth necessitated. This is the People pillar in action, and it's the piece most established practice owners quietly skip.</p><p><strong>In This Episode:</strong></p><p>Why Haley deliberately hired a student before an established therapist, and how lower stakes plus a clean slate let her build her processes around someone still learning.</p><p>Why a team of six in two years isn't slow growth at all, when business benchmarks treat 40% year-over-year as accelerated and she's far exceeded it.</p><p>How standing optional weekly meetings plus twice-yearly in-person gatherings solved the team-connection problem without making the owner coordinate everyone's calendar.</p><p>Why no encounter is a chance encounter in a virtual practice, so team connection and clinician comparison have to be engineered on purpose.</p><p>How running short, low-cost experiments like walk-and-talk therapy and one-off workshops opens new revenue streams without committing to a lease.</p><p><strong>Resources + Links Mentioned:</strong></p><ul><li>🌐 <strong>Website:</strong> <a href="https://www.ceciliamannella.com/" rel="noopener noreferrer" target="_blank">ceciliamannella.com</a></li><li>💼 <strong>LinkedIn:</strong> <a href="https://www.linkedin.com/in/cecilia-mannella/" rel="noopener noreferrer" target="_blank">Connect with Cecilia</a></li><li>🌐 <strong>Haley Moore — Therapy Uninterrupted: </strong><a href="https://www.therapyuninterrupted.ca/" rel="noopener noreferrer" target="_blank">therapyuninterrupted.ca</a></li><li>📸 <strong>Therapy Uninterrupted on Instagram: </strong><a href="https://www.instagram.com/therapyuninterrupted/" rel="noopener noreferrer" target="_blank">LINK</a></li></ul><br/><p><strong>Work With Cecilia — The Practice CEO Circle™</strong></p><p>You've built something real. A full caseload, a respected reputation, a practice that runs — mostly — on your own steam. And if you're honest, you're carrying it alone. The payroll math, the profit questions, the leadership decisions you can't talk through with your own team.</p><p>The Practice CEO Circle™ is the executive-level peer room for established Canadian therapy practice owners who are done being the most advanced person in every space they're in. A curated mastermind where the baseline assumption is competence — and where you finally get to think out loud with people who actually understand what it's like to lead a practice and stay a clinician.</p><p><strong><a href="https://www.ceciliamannella.com/the-practice-ceo-circle" rel="noopener noreferrer" target="_blank">→ Join The Practice CEO Circle</a></strong></p>

40 total episodes available

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What is Purpose and Profit: Scale Your Therapy Practice?

Purpose & Profit: The Sustainable Therapy Practice Podcast is for therapists who've built something real and are ready to lead it sustainably.

Hosted by Cecilia Mannella, RCC, RSW — mental health practitioner, seven-figure group practice owner, and creator of the Sustainable Practice Framework™ — this podcast explores what it actually takes to build a profitable, sustainable therapy business without shrinking your leadership or losing yourself in the process.

Each week, honest conversations about:

  • Ethical wealth and profit margins you can actually see and understand
  • Sustainable scaling and leadership evolution
  • The clinician-to-CEO identity shift — and what it costs to skip it
  • Team leadership, delegation, and building a practice that runs without you as the single point of failure
  • Building a practice that serves your clients — and your life

Because burnout is not a business model. And purpose without profit isn't sustainable. If you're a therapy practice owner who's tired of being the most advanced person in the room, this is where that changes.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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