Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

About Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Calling all you conscious and caring service providers who want to increase your income, show up more consistently, and share messages that matter! This is the place where values spark action and where we celebrate our paths toward purpose and progress. It’s also where we talk about brand messaging strategy, brand values, and all the other ways to make your business better. Hi! I’m Ashlee Sang, a values-aligned brand messaging strategist and marketing consultant, wife and mama, thrifter and traveler. As my business has evolved since 2019, I’ve met some amazing women along the way. And a common theme that keeps popping up is that these multi-passionate, super experienced, and really ambitious entrepreneurs have a hard time talking about themselves and connecting the dots between their past experiences and the vision they’re working toward now. So, what’s my vision? For all of us to live out our values in everything we do. Because when you’re clear on your brand values, you’re able to stand up for what you believe in and stand out in all the best ways. That’s the goal of my brand messaging framework and this podcast—to equip business owners to take confident, meaningful action so that their business not only feels good, it also does good. Each week, you’ll be part of deep conversations for and with smart, strong women. I cover brand messaging strategy and my guests touch on every other aspect of running an online business. We share anecdotes and advice based on where we come from and where we’re going…and sometimes even what we’re going through. It’s part personal, part professional—basically good humans doing good business. Thanks for being here! And remember: your message matters. LET’S STAY CONNECTED Download A Visionary’s Guide To Elevator Pitches to talk to real people about what you do and why it matters: www.ashleesang.com/podcastfreebie Work with me: www.ashleesang.com/services Send me a voice memo: www.ashleesang.com/podcast Follow me on Instagram: http://instagram.com/ashleesangconsulting Add me on LinkedIn: https://www.linkedin.com/in/ashleesang Email me: podcast@ashleesang.com

Publisher

Ashlee Sang

Category

business

Language

en

Explicit

No

First episode

27 Jan 2023

Latest episode

2 Dec 2025

Latest episodes

105 episodes in the feed.

1. 

   2 Dec 2025

   Designing My Ever-Evolving Offer Ecosystem

   Ashlee Sang discusses the design and evolution of her offer ecosystem over seven years, providing listeners with inspiration to reimagine their own service suites and understand how they might collaborate with her.

2. 

   18 Nov 2025

   Normalizing Peace & Profit For Women Founders with Emily Dean

   Messaging strategist Emily Dean discusses helping women founders reach $1 million without burnout by combining corporate marketing with prioritizing wellbeing, in an interview with Ashlee Sang.

3. 

   4 Nov 2025

   Showing Your Personal Side Without Sacrificing Your Privacy

   Ashlee Sang discusses how entrepreneurs balance their public and private personas in online businesses, emphasizing the importance of a human element in marketing.

Who has been a guest on Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Names identified in recent episode analyses. Showing up to five guests.

• Emily Dean
• Angelica Evilsizor
• Calvina Nguyen
• Heather Vickery
• Jia Zheng

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

17 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 32 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

33

Social presence

0

YouTube

0

Engagement

77

Contact Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.