Purpose-Driven Business Podcast

About Purpose-Driven Business Podcast

Welcome to Marketing for Tradies, the podcast that gives tradies straight-up advice on how to get more leads and win more jobs online. No BS, no complex wording, just what actually works. Hosted by Shannon Bain, founder of Eastbound Digital, this show cuts through the noise and gives you simple, actionable tips to get your website to the top of Google, make your phone ring with ads that work, and turn your online presence into a machine that gets you jobs while you're on the tools. If you're a tradie who's flat out and needs your marketing to finally pull its weight, this one's for you. Subscribe and tune in weekly advice that will put you ahead of the game.

Publisher

Shannon Bain

Category

business · business · education

Language

en

Explicit

No

First episode

30 Mar 2023

Latest episode

21 Oct 2026

Latest episodes

87 episodes in the feed.

1. 

   21 Oct 2026

   4 Landing Page Mistakes Quietly Burning Your Ad Spend

   If you’re running ads and sending traffic to a page with a “Services” menu, you’re setting your money on fire. In this episode of Marketing for Tradies, I walk through the four fixable mistakes killing your landing page conversion rate — and exactly how to fix them. You’ll learn: Why navigation menus kill paid traffic How vague headlines waste high-intent clicks Where your CTA should live (and what it should say) Why stock photos destroy trust Fix these four things and stop wasting ad spen...

2. 

   14 Oct 2026

   The Ugly Landing Page That Converts 10X More Leads

   I want to tell you about an ugly landing page that converted 14x higher than a $10,000 custom website. In this episode of Marketing for Tradies, I break down why tradies over-index on aesthetics and under-index on psychology — and the exact anatomy of a simple landing page that actually gets the phone ringing. You’ll learn: Why pretty websites often convert under 1% The four elements of a high-converting “ugly” page (speed, clarity, trust, zero friction) The maths: same $1,000 ad spend, 1 ...

3. 

   7 Oct 2026

   Still Relying on Referrals? Why Word of Mouth Is Keeping You Stuck

   Most tradies say their main marketing strategy is word of mouth — and they say it with pride. In this episode of Marketing for Tradies, I unpack why referral dependency is a vulnerability, not a growth plan, and how to replace hope with a pipeline of leads you can actually control. You’ll learn: The Referral Ceiling (and why so many businesses get stuck around it) How feast-or-famine cycles start when the phone stops ringing Why you can’t scale word of mouth on demand How to build a simple...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 28 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

31

Social presence

0

YouTube

0

Engagement

60

Contact Purpose-Driven Business Podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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