Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.

Pursuit of Profit
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Podcast Overview
Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
Language
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Publishing Since
8/2/2023
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Recent Episodes

June 24, 2026
How Card My Yard Grew to 500+ Franchise Locations | The $8,500 Franchise Opportunity Explained
Host Cliff Nonnenmacher interviews Card My Yard founders Josh and Amy Arnold about building a flexible, low-investment franchise to over 500 locations.

June 17, 2026
POP PULSE: Most Franchise Buyers Make This Costly Mistake - How Franocity Helps Investors Avoid It
Host Cliff Nonnenmacher, Franchise Consultant and co-founder of Franocity, interviews listeners on avoiding costly franchise mistakes by using a structured evaluation framework.

June 10, 2026
A Million-Dollar Franchise in an Industry Nobody Talks About & You Have Overlooked
Host Cliff Nonnenmacher interviews Lane Martin about building a million-dollar indoor air quality franchise from an overlooked industry, revealing scalable business systems.
161 total episodes available with 76 transcripts
Recent guests on Pursuit of Profit
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Josh Arnold
Guest
Amy Arnold
Guest
Lane Martin
Guest
Ed Semane
Guest
Matt Friedman
Guest
Angela Olea
Guest
Jacob Grady
Guest
Matt O'Rourke
Guest
Zach Peyton
Guest
Rob Mathews
Guest
Dr Chris Tomshack
Guest
Houston Barnes
Guest
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Frequently asked questions
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- What is Pursuit of Profit?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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