The QBD Marketing Pow Wow is your go-to podcast for expert advice on propelling your business to new heights. Hosted by Rich, QBD’s Head of Lead Generation, this podcast delves into a wide array of marketing topics, including SEO, digital marketing, websites, print, creative content, branding & design and video. Each episode features insight from QBD’s experts and successful clients who share their experiences and top tips for growing a business in today’s digital landscape. Whether you’re a business owner, manager or marketeer, The QBD Marketing Pow Wow will equip you with the knowledge and tools you need to unlock your business’s growth potential. Tune in to discover proven strategies, stay ahead of the curve and believe in more. Subscribe now.
QBD Podcast: The Marketing Pow Wow
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Podcast Overview
The QBD Marketing Pow Wow is your go-to podcast for expert advice on propelling your business to new heights. Hosted by Rich, QBD’s Head of Lead Generation, this podcast delves into a wide array of marketing topics, including SEO, digital marketing, websites, print, creative content, branding & design and video. Each episode features insight from QBD’s experts and successful clients who share their experiences and top tips for growing a business in today’s digital landscape. Whether you’re a business owner, manager or marketeer, The QBD Marketing Pow Wow will equip you with the knowledge and tools you need to unlock your business’s growth potential. Tune in to discover proven strategies, stay ahead of the curve and believe in more. Subscribe now.
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Publishing Since
5/13/2024
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Recent Episodes
April 7, 2026
The Silent Killer: Why Your Landing Pages Are Costing You Customers
<p>You could be spending hundreds, even thousands, on digital marketing every month. But if the page people land on isn't doing its job, you might as well be filling a bucket full of holes.</p><p>In this episode of The Marketing PowWow, host Molly Sneath is joined by Rich Brown, QBD's Head of Lead Generation, to unpack one of the most overlooked factors in digital marketing: the landing page. </p><p>Rich and Molly dig into why so many businesses treat landing pages as an afterthought, and why that decision is quietly destroying their results. From the common mistake of sending paid traffic straight to a homepage, to what a truly high-converting landing page actually looks like, this episode covers the ground that most marketers miss.</p><p>You'll hear why your ads, emails and social posts are only as strong as the page they lead to, what the real hidden costs of running a campaign look like, how to match your landing page to where your customer is in their journey, and why social proof, clear calls to action and dealing with objections on the page can make the single biggest difference to your conversion rate.</p><p>Whether you're running Google Ads, Facebook campaigns or email marketing, this is essential listening for any business owner or marketer who wants to generate more leads without spending more money.</p><p>About Rich Brown: Rich is QBD's Head of Lead Generation, responsible for helping businesses get the most from their digital marketing platforms. His focus is on turning online activity into real leads and sales, helping clients achieve their growth objectives through smarter, more strategic marketing. </p><p>Find more episodes and subscribe at: https://www.qbd.co.uk/powwow</p><p>#LandingPageOptimisation #LandingPageMistakes #DigitalMarketing #LeadGeneration #ConversionRateOptimisation #GoogleAds #PaidAdvertising #PPCMarketing #MarketingTipsForSmallBusiness #QBDPodcast #MarketingPowWow #LandingPageDesign #HowToBuildALandingPage #EmailMarketing #SocialMediaMarketing #SMEMarketingUK</p>
January 13, 2026
Your Questions Answered: Conversion, Visibility and Long-Term Marketing Success
<p>In this episode of The Marketing PowWow, Rich Brown and Liam Maskell tackle the questions QBD's team hears most often in client meetings and strategy sessions. From understanding why your website matters to building landing pages that actually convert, this practical FAQ session covers the fundamentals every growing business needs to get right. </p><p>Rich and Liam discuss the different types of websites, common landing page mistakes, and what separates high-performing pages from those that fail to deliver results. If you've ever wondered whether your website is working as hard as it should, or how to create focused pages that turn visitors into customers, this episode provides clear, actionable answers. </p><p>All episodes of The Marketing PowWow are available at <a href="https://www.qbd.co.uk/powwow" rel="noopener noreferrer" target="_blank">https://www.qbd.co.uk/powwow</a>. Watch now, and don't forget to subscribe for future insights from The Marketing PowWow. </p><p>Guest Bio: Liam Maskell is Head of Sales at QBD, where he works with growing businesses to identify their digital marketing needs and match them with tailored solutions. With extensive experience in consultative sales and client relationship management, Liam specialises in helping organisations understand how digital marketing strategies can support their growth objectives. His practical approach to sales focuses on listening to business challenges and translating them into actionable marketing plans that deliver measurable results. </p><p><strong>Mentioned Resources & Links: </strong></p><p>QBD Pulse: <a href="https://www.qbd.co.uk/pulse" rel="noopener noreferrer" target="_blank">https://www.qbd.co.uk/pulse</a> </p><p>The Marketing PowWow podcast: <a href="https://www.qbd.co.uk/powwow" rel="noopener noreferrer" target="_blank">https://www.qbd.co.uk/powwow</a> </p><p>Liam Maskell LinkedIn: <a href="https://www.linkedin.com/in/liammaskell24/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/liammaskell24/</a></p><p><strong>Chapters: </strong></p><p>0:00 Introduction </p><p>1:10 Why is a good website important for your business? </p><p>2:31 What kinds of websites are there? </p><p>3:49 Landing Pages </p><p>4:27 Why have a landing page? </p><p>10:48 Why should social and search engines understand your website? </p><p>11:45 What are the technical things robots are looking for? </p><p>14:02 AI and Search </p><p>16:55 How can I check my website is being ranked by robots? </p><p>18:55 Once the website is live, why keep improving it? </p><p>28:59 How many social platforms should I be on, and how often to post? </p><p>30:41 What marketing budget should a business have? </p><p>31:26 Should I hire someone to do marketing? </p><p>32:00 What is the biggest mistake businesses make with their marketing? </p><p>33:17 What is EEAT </p><p>34:09 How to connect with Liam </p><p>#DigitalMarketing #WebsiteOptimisation #LandingPages #LeadGeneration #MarketingStrategy</p>
December 17, 2025
The Social Shift: Why social media as we knew it, is dead
<p>Social media as we once knew it is over. With 83% of Facebook content and 93% of Instagram posts coming from sources you don't follow, algorithms and AI now decide what appears in your feed. </p><p>In this episode of The Marketing PowWow, host Rich Brown (Head of Lead Generation at QBD) is joined by Liam Maskell (Head of Sales at QBD) to explore how businesses can thrive in this new landscape where feeds are built on preferences, not people. </p><p>They reveal why "training the robots" through consistent, clear messaging is essential for visibility, and share practical strategies for turning social media activity into real business results. </p><p>The discussion covers the shift from connection to consumption, the rise of AI-generated content, and introduces QBD's Pulse programme - an ongoing marketing framework that keeps businesses visible across search, social, and their own digital assets.</p><p>All episodes of The Marketing PowWow are available at <a href="https://www.qbd.co.uk/powwow" rel="noopener noreferrer" target="_blank">https://www.qbd.co.uk/powwow</a>.</p><p>Watch now, and don't forget to subscribe for future insights from The Marketing PowWow.</p><p><strong>Guest Bio:</strong></p><p>Liam Maskell is Head of Sales at QBD, where he leads business development and helps clients navigate the evolving digital marketing landscape. With a focus on strategic growth and digital transformation, Liam specialises in translating complex marketing concepts into practical business solutions. His expertise spans across helping businesses understand how to maintain visibility in algorithm-driven environments and building sustainable marketing momentum through integrated digital strategies.</p><p><strong>Mentioned Resources & Links:</strong></p><ul><li>QBD Pulse Programme: <a href="https://qbd.co.uk/pulse" rel="noopener noreferrer" target="_blank">qbd.co.uk/pulse</a></li></ul><br/><p><strong>Hashtags:</strong></p><p>#DigitalMarketing #SocialMediaStrategy #AIMarketing #AlgorithmOptimisation #ContentStrategy</p>
16 total episodes available
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- What is QBD Podcast: The Marketing Pow Wow?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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