Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: info@twentify.com
We’ve just released a new episode exploring a topic that’s becoming central to modern research and decision-making: AI can synthesize fast, but humans validate meaning, context, and implications—especially when the stakes are high.
In this conversation, we unpack how qualitative reporting is evolving, why evidence trails and interpretation still matter, and how tools that accelerate synthesis (including “ask-the-data” workflows like SmartAsk) can support stronger, more responsible storytelling—without replacing the human role.
If you work in insights, product, marketing, or strategy—and you’ve ever wondered how to balance speed with rigor—this one’s for you.
10 Jun 2026
E22: AI has no discretion so stop asking it to behave like it
We’re excited to share a new episode in our podcast series: a candid conversation on a topic that’s becoming increasingly important for research, strategy, and product teams—“AI has no discretion.”
In this episode, we unpack what “discretion” really means in practice—judgment, reasoning, and agency—and why it’s risky when teams (and clients) assume AI can make the same calls a human can. We explore where AI can be incredibly helpful, where it can overreach, and how to set clear “stop conditions” so AI-supported probing doesn’t drift into awkward, unproductive, or ethically fuzzy territory.
Expect a practical, easy-to-follow discussion—with a light philosophical touch—connecting real-world qualitative work to bigger ideas about agency and responsibility.
We’re excited to share a new podcast episode from our team 🎙️
This time, we dive into one of the toughest areas of human-centered research: navigating sensitive conversations—grief, health, finances, and identity—with care and rigor.
In a candid chat between Bilge Terzioğlu and our AI-powered qualitative research tool, we explore when an AI moderator can feel safer (consistent, nonjudgmental, steady)—and what to watch for in prompt design to avoid “creepy curiosity,” canned empathy, or drifting into advice.
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