Making sense of the world around us by questioning conventional wisdom, widely-held assumptions, and deeply-rooted beliefs in order to figure out the capital T - Truth. More info (https://konradyerba.com)
Marketing Agency Evolution: Nate Wright on Thriving Amidst Change (Insights from a 15-Year Veteran)
Today, we're joined by Nate Wright, my ex-mentor, a maverick in the B2B marketing landscape, and the founder of B2B Bandits — a top 1% Email & B2B Sales agency that's been at the forefront of innovative email marketing strategies for almost 15 years.
Nate's past 2-year journey through the tumultuous world of sales and marketing has seen him navigate through the rise and fall of crypto, the collapse of Silicon Valley Bank, and the disruptive wave of AI technology.
Despite the demise of more than 60% of marketing agencies in the U.S., his ability to adapt and pivot in the face of these cascading changes has allowed him & his team to stay in the game and live to fight another day (or rather a decade)
📋 In our conversation, we'll explore 3 key dimensions:
📋1️⃣ THE PAST: How the seismic shifts in the marketing space over the last two years have impacted Nate's approach and what lessons he's learned from adapting to these changes.
2️⃣THE PRESENT: Nate's insights into the current state of B2B marketing, the challenges of building genuine human connections in a digital age, and the strategies that are proving most effective today.
3️⃣THE FUTURE: Nate's bold predictions for the coming years and how he's steering his business to not only survive but thrive in an ever-evolving landscape.
Join me, Konrad, your host, as we uncover the strategies and mindsets that have allowed Nate Wright to remain a formidable force in B2B marketing.
Whether you're a seasoned founder, marketer, or just starting out, this is a conversation you won't want to miss.
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🏆 RESOURCES:
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📨 Subscribe To Quest: https://konradyerba.com
👉📖 Grab Your Free Copy of the Art of War of the Inbox: https://konradyerba.com/book
🎙️Become (or Suggest) a Guest on the Podcast: https://konradyerba.com/podcast-2/become-a-guest/
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🙋♂️ MY STORY
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If you're interested in learning about my story of how I went from backpacker to making $5,000+ each month and running my own biz, check out this interview with me : https://www.youtube.com/watch?v=MF9dOvsH9Aw&t
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🔊 ABOUT THE QUEST FOR QUESTIONS PODCAST
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🔥 Welcome to Quest For Questions Podcast, a video podcast where each week you get to join a conversation where I ask NOT SO common questions, to NOT SO common humans, in search of NOT SO common answers. Delivered to you by a deeply closeted Polish man.
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🐦 CONNECT
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♦ LinkedIn: https://www.linkedin.com/in/konradyerba
♦ Email: konrad@konradyerba.com
💬 SUGGESTION?
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📩 Email: konrad@konradyerba.com
➡️ Send Your Feedback/Suggestions Here: https://forms.gle/CAPWajsAtKBMUBKs6
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Send in a voice message: https://podcasters.spotify.com/pod/show/konradyerba/message
20 Dec 2023
Behavioral Economics Masterclass for Entrepreneurs: Boost Sales with Rory Sutherland [Part 2]
Welcome back to the Quest For Questions Podcast! In Part 2 of our Behavioral Economics Masterclass for Entrepreneurs, we continue our conversation with Rory Sutherland to help you Boost Sales. Don't miss this!
🔥 Uncover these captivating questions: 🔥
00:00 - Intro to Part 2: The Masterclass Continues!
01:46 - Psycho-logical Innovation in Business
11:28 - Map is NOT the Territory
20:03 - Most Underrated Scientific Theory
22:30 - Inefficiency, Growth & Capitalism
27:16 - Marketing & Sales Psychology Hacks
38:03 - Getting Paid for Creative Ideas
51:35 - Solving the Most Challenging Problems
56:00 - Rory's Marketing Course & Upcoming Book...
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📚 RESOURCES: 📚
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💠Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherlan (https://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529)d
💠Stop Making Sense (Upcoming Book by Rory Sutherland
💠 Mad Masters" Online Course by Rory Sutherland (https://www.madfestlondon.com/masters)
💠 Obvious Adams: The Story of a Successful Businessman (https://ia801605.us.archive.org/26/items/obviousadamsstor00upderich/obviousadamsstor00upderich.pdf)
💠Roger Martin (https://rogermartin.medium.com)
💠The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers (https://www.amazon.com/Silo-Effect-Expertise-Breaking-Barriers/dp/1451644744)
💠The Red Queen: Sex and the Evolution of Human Nature by Matt Ridley (https://www.amazon.com/Matt-Ridley/dp/0060556579)
💠 The Experience Machine: How Our Minds Predict and Shape Reality by Andy Clark (https://www.amazon.com/Experience-Machine-Minds-Predict-Reality/dp/1524748455)
💠 Richard Hamming: You And Your Research (https://www.youtube.com/watch?v=a1zDuOPkMSw)
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👍 Smash that Like Button!
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If you're digging this, hit that like and FOLLOW for more mind-blowing convos!
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🔗 Quick Links:
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📔🔖 Grab FREE "Uncharted Argentina" Guide: https://argentura.carrd.co
📨 Subscribe To Quest: https://konradyerba.com
👉📖 Grab Your Free Copy of the Art of War of the Inbox: https://konradyerba.com/book
🎙️ Become (or Suggest) a Guest on the Podcast: https://konradyerba.com/podcast-2/become-a-guest
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🐦 CONNECT:
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LinkedIn: https://www.linkedin.com/in/konradyerba
Email: konrad@konradyerba.com
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💪 PROJECTS:
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AceMakers Business Community: https://acemakers.io
Argentura: Argentina Off-The-Gringo-Trail: https://argentura.carrd.co
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💬 SUGGESTION?
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📩 Email: konrad@konradyerba.com
➡️ Send Your Feedback/Suggestions Here: https://forms.gle/CAPWajsAtKBMUBKs6
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Send in a voice message: https://podcasters.spotify.com/pod/show/konradyerba/message
25 Oct 2023
✍️ Inside a 3-Year Mentorship: Lessons from a B2B Copywriting Pro
Join me as I guide you through a treasure trove of copywriting wisdom gained from over 3 years of mentorship with Nate Wright, a true maestro in B2B marketing strategies and copywriting. 👉 More at: https://konradyerba.com
His credentials include being the Founder, Copywriter & Strategist at Inbox Attack and the B2B Bandits, boasting achievements like being the #1 Email Marketing Agency on Upwork and a Top 1% B2B Marketing Agency Worldwide. His influence extends as a Mailchimp Partner and Co-producer of the Mailshake Cold Email Academy, collaborating with esteemed clients such as BigCommerce and Intuit.
Whether you're a non-native English speaker or a seasoned wordsmith aiming to elevate your skills, I've got the insider lessons that will transform your copywriting journey.
From mastering consistency to unveiling copywriting formulas and flexing creative muscles, we'll explore the power of specific details, the delicate dance between formulas and creativity, and the crucial role of cultural understanding.
Elevate your sales skills and manage expectations with finesse, transforming your clients' visions into compelling written masterpieces.
🏆 RESOURCES:
📨 Subscribe To Quest: https://konradyerba.com
📖 Grab Your FREE copy of the Art of War of the Inbox: https://konradyerba.com/book
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Send in a voice message: https://podcasters.spotify.com/pod/show/konradyerba/message
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