Question Authority

About Question Authority

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

Publisher

Fairing (formerly EnquireLabs)

Category

business · science

Language

en

Explicit

No

First episode

23 Apr 2021

Latest episode

22 Jul 2021

Latest episodes

10 episodes in the feed.

1. 

   22 Jul 2021

   Conversion Rate Optimization With Drew Himel

   We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com

2. 

   7 Jul 2021

   Shane Pittson: Quip Head Of Growth & Marketing

   We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.

3. 

   23 Jun 2021

   Customer Experience with Alex Genov

   We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.

4. 

   9 Jun 2021

   Zero-Party Data with Gen Furukawa

   We ask about zero-party data with Gen Furukawa of Prehook.

5. 

   26 May 2021

   Quant Vs. Qual with Sam Deutsch

   We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.

6. 

   12 May 2021

   Behavioral Science with Lilly Kofler

   We ask about behavioral science with Lilly Kofler.

7. 

   28 Apr 2021

   Survey Research with Sam McNerney

   We ask about survey research with Sam McNerney.

8. 

   23 Apr 2021

   Offline Attribution with Krystina Rubino

   We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.

9. 

   23 Apr 2021

   Ethnography with Allison Braund-Harris

   We ask about ethnography with Allison Braund-Harris of Hardly.

10. 

    23 Apr 2021

    Trailer

    A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

19 ratings