Welcome to Quiz-Centered Marketing – the podcast that helps entrepreneurs, course creators, and small business owners turn quizzes into their most powerful marketing tool. Hosted by Yesenia Faiella, Founder of The Quiz Creator and launch strategist extraordinaire, this show is your go-to resource for leveraging quizzes to grow your email list, segment your audience, and sell with confidence.
Each episode is packed with actionable insights, real-world examples, and proven strategies to simplify and amplify your marketing. Whether you’re creating your first quiz or looking to optimize your existing strategy, you’ll learn how to use quizzes to attract the right leads, create personalized experiences, and build a marketing funnel that converts.
We’ll dive into topics like:
> Choosing the perfect quiz topic for your audience
> Writing irresistible questions and results
> Using quizzes to create high-converting email funnels
> Running quiz-powered Facebook ads
> Segmenting your audience for tailored offers
You’ll walk away from every episode feeling equipped to take your marketing to the next level.
If you’re ready to turn casual quiz takers into ready-to-buy customers and grow your business without overwhelm, you’re in the right place.
Ep. 22 How Your Quiz Can Help You Uncover Buyer Behaviors
You’ve been told to speak to your “ideal client.” But what if your audience is filled with multiple types of buyers—each with different motivations, needs, and decision-making styles?
We’re exploring how a quiz helps you identify where someone is in their journey, what drives them to take action, and how to follow up in a way that truly resonates. If you’ve been stuck wondering how to “nurture” effectively, this one’s for you.
In this episode you'll learn:
Why people with the same goal are still very different buyers
How a quiz gives you insight into motivation and buyer behavior
Why traditional lead magnets fall short when it comes to segmentation
The 4 buyer types you need to be speaking to (and how to spot them)
You’ll leave this episode with a fresh perspective—and a clear strategy—for turning one quiz into a personalized path for every kind of buyer.
Resources & Links
Ready to create your own high-converting quiz? Check out The Quiz Creator (https://www.createyourquiz.com)
Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? (https://www.createyourquiz.com/funnel-quiz)
Follow us on Instagram for more tips: @thequizcreator (https://www.instagram.com/thequizcreator)
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!
26 Mar 2025
Ep. 21 Why Some Quizzes Don't Convert (And How to Fix Them)
You’ve seen the quizzes that go viral… but what about the ones that just don’t work?
In this episode, we’re breaking down the three biggest reasons some quizzes fail—and how to avoid those mistakes so your quiz actually grows your list and leads to sales. Whether you're just starting your quiz or revisiting one that’s underperforming, this episode will help you bring strategy, clarity, and conversion power to your funnel.
Inside this episode you'll learn:
Why a “fun” quiz isn’t always a profitable one
The difference between a quiz that builds your list vs. one that builds your funnel
What your quiz needs to do for you—not just for your audience
How to make sure your quiz isn’t a dead end, but a bridge to your offer
You’ll walk away knowing exactly what to fix—or what to focus on—to turn your quiz into your most strategic lead-gen tool.
Resources & Links
Ready to create your own high-converting quiz? Check out The Quiz Creator (https://www.createyourquiz.com)
Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? (https://www.createyourquiz.com/funnel-quiz)
Follow us on Instagram for more tips: @thequizcreator (https://www.instagram.com/thequizcreator)
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!
20 Mar 2025
Ep. 20 Stop Resisting Change: Why Quizzes Will Transform Your Marketing
You know that person who resists change—holding onto old ways, doubling down on what used to work, and wondering why they’re not getting results anymore?
We all know one. Maybe... it’s you.
In today’s episode, I’m diving into why refusing to adapt your marketing strategy could be the exact thing keeping you stuck—and why quizzes are one of the smartest shifts you can make right now.
Inside this episode, you'll learn:
The hidden cost of clinging to outdated lead magnets (and what your audience really wants now)
Why quizzes outperform static freebies like PDFs and checklists—especially when it comes to engagement and conversions
How quizzes help you stop guessing about your audience and start marketing smarter
The simple mindset shift to make so you stop stalling and start scaling
PLUS:
I’ll walk you through 3 practical steps to assess whether your current strategy is holding you back—and how to pivot toward something that actually grows your business.
This is your nudge to stop resisting change and start building a marketing strategy that keeps up with where your audience—and the market—is headed.
Resources & Links
Ready to create your own high-converting quiz? Check out The Quiz Creator (https://www.createyourquiz.com)
Take Our Quiz > Is Your Funnel a Yellow Brick Road or a Tornado? (https://www.createyourquiz.com/funnel-quiz)
Follow us on Instagram for more tips: @thequizcreator (https://www.instagram.com/thequizcreator)
Thanks for tuning in! Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs who want to grow their email lists with ready-to-buy leads. And if this episode gave you an aha! moment, DM me on Instagram and tell me your biggest takeaway!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 57 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
84
Social presence
91
YouTube
0
Engagement
32
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