- 19
- Episodes
- 2
- Ratings
- 2022
- First episode
About Rachel Murphy
Building and selling a digital business in 1,000 days for millions is no easy feat. Rachel Murphy is taking us along for the ride on how she built, lead, and ultimately sold her company. What drives her and the takeaways and tools to make it happen. #BeDifrent
- Publisher
- Rachel Murphy
- Category
- business
- Language
- en
- Explicit
- Yes
- First episode
- 3 Mar 2022
- Latest episode
- 11 Aug 2022
Latest episodes
19 episodes in the feed.
11 Aug 2022
Chapter 16 Decide What's Next
That's it! That's the story of concept to sale. Building a company is no easy feat, it's an emotional journey and requires a lot of strategic thinking. Throw in a pandemic and you're in for an even trickier ride! So, what's next for Rachel? Listen in and find out. ------------- rachelmurphy.com (https://rachelmurphy.com) Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
28 Jul 2022
Chapter 15 Invest In Yourself
Investing in yourself has to start somewhere and for Rachel, it started with deciding to get sober over 9 years. In true Rachel fashion, she doesn't stop there because there's a whole world of learning to be had. From mentors to the unlikely psychedelics, Rachel has been on a journey for personal improvement that is likely to never end. Where's your investment at? ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
14 Jul 2022
Chapter 14 Realise What You've Achieved
Do any of us really stop and take stock of what we have done, what we have achieved? Building a startup into a scale-up then selling the business is no mean feat. Are you prepared for what comes next? Are you solid in your convictions? How do you actually take stock and realise what you've managed to achieve? Listen to how Rachel managed her first sale. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
30 Jun 2022
Chapter 13 Breathe...Just Breathe
Everything builds up to this moment, the sale of the business. But what is actually happening right before? Rachel takes you through a crucial part that really tells you whether you're about people or just a borrowed tagline. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
16 Jun 2022
Chapter 12 Sell Your Business
Chapter 12 really gets into the details of selling a business. Turns out it's not as simple as putting a price tag on and selling to the highest bidder! Rachel gets real - you need to know if you can go through it all and actually sell your business. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
2 Jun 2022
Chapter 11 - Expect the Unexpected
Expect the unexpected but how? Can you really plan for anything and everything? Everything was in place, everything was working, and then a pandemic hits! That's not all though, Rachel talks about her relationship with co-founder, Steve as well as her disappearing eyesight. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
1 Jun 2022
Bonus Chapter - Rita Brockless
Rachel met Rita Brockless in 2015 and they haven't stopped challenging each other since! Rita is a proven leader in strategic and operational OD, guest lecturer at the London University, and also a great friend. Listen to Rita getting candid with Rachel about the beginnings, the highs, and the lows of starting a company and running it. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
19 May 2022
Chapter 10 - Celebrate Your People
There are positives and negatives to every aspect of running a business, and with the strapline — Digital is about People not just Technology — it’s pretty clear that people will be at the very core of everything. Rachel's love affair with people stems from her personal approach to work. It has always been about the journey, not the destination, and the cast list has been huge. People have come and gone, some have returned, some stayed around for years, there’s been a few cameo appearances, plenty of heroes, a few villains… with an ever-evolving storyline. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
5 May 2022
Chapter 9 - Getting Shit Wrong
Getting shit wrong is inevitable! Having the ability to admit that is something else entirely. Rach rolls through her years at Difrent and the challenges that maybe weren't quite overcome. Listen as she provides insights into hiring, going after work that maybe they shouldn't have, and plenty others...we are only human after all. BONUS: Stick around after Rach's takeaways as Rach talks to Difrent's former Sales guy, Ben Cooper. They get just as candid about the highlights as well as the lowlights. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
3 May 2022
*Teaser* Chapter 9 - Getting Shit Wrong
Chapter 9 - Getting Shit Wrong is just around the corner and you can't truly know what went well and what didn't without asking those around you. Rach took time out to talk to Difrent's former Sales guy, Ben Cooper, here's just a little bit on some of his highlights at Difrent and it's rather muddy! Don't worry, the shit stuff is coming up. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
21 Apr 2022
Chapter 8 - Maximise Your Exposure
What does maximising your exposure look like? Well, for Rachel and Difrent it was about being everywhere across most, if not all mediums - webinars, awards, events, socials, and more. But is it just about turning up though? Can you really gain anything from just being somewhere? You can't sell your services if you're quite! Rachel and those at Difrent definitely weren't, listen to find out more about the Difrent way of promoting and maximising their exposure. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
14 Apr 2022
Chapter 7 - Generate Strategic Business
If you've listened to previous episodes, you'll remember that Rachel has been driven to help the NHS through her work. From the outset, Difrent won a strategic piece of work for transforming NHS jobs. It held to the user centred values and Difrent are still working alongside NHSBSA today! Now, she talks about how it happened. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
14 Apr 2022
Chapter 5 - Build Your Brand
How do you build a brand? How do you find the character of a business? Is it even necessary? Rachel goes through just how Difrent built its personality and gets honest about its gaps. Also, why is Difrent spelt differently? ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
7 Apr 2022
Chapter 6 - Get the Party Started!
Rach tells the story of how the party got started for Difrent. There were co-working spaces, sales people, and decisions to be made on what projects to go for without undermining Difrent's pledge to be about people. ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
24 Mar 2022
Chapter 4 Devise a Plan
While Rach looks like she flys by the seat of her pants, there is some strategy sitting behind it all. Listen to her takeaways in strategising the beginnings of Difrent to selling five years on. It doesn't happen on a whim, that's for sure! ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
16 Mar 2022
Chapter 3 Plan Your Approach
Thinking of starting a business? Then give up seven minutes to hear how. Rachel takes you through the early stages of Difrent and how she set out to create a multi-million pound business. Don't let the 'Oi oi, fancy a real job' fool you, people and strategy sit at the heart. And don't forget the Ideas Paint! ------------- Twitter: https://www.twitter.com/rachmurph (https://www.twitter.com/rachmurph) LinkedIn: https://www.linkedin.com/in/rachbedifrent/ (https://www.linkedin.com/in/rachbedifrent/) Instagram: https://www.instagram.com/rach040478/ (https://www.instagram.com/rach040478/) YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q (https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q) Medium: https://medium.com/@rachel0404 (https://medium.com/@rachel0404)
9 Mar 2022
Chapter 2 Find Your Motivation
Where we realise what motivates us or not, it most likely IS something. Rach goes back and talks about out what has been the driving force behind her love for the NHS and want to make it better. She gets real about her days of drinking and subsequently getting sober (*warning* nothing preachy). It's not always an easy path! Also, you can watch her join Peter Cardwell on TalkRadio discussing Britain's relationship with alcohol https://youtu.be/n5CP1GLkGSg ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404
3 Mar 2022
Chapter 1: Start Your Story
Start your story kicks off with Rach taking you way back to the days of the Murphy Corporation and her negotiation skills already in action. How else was she going to take advantage of a neighbours pool! Her career spans three decades and she was learning on the job how to run a business. ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404
3 Mar 2022
Chapter 0 Be Difrent
Rachel built and sold Difrent, a digital business, in just 1,000 days. We follow her as she looks back on how she did it. Not only the 'how' but the 'why' and the 'what'. Subscribe and listen to the highs and the lows of her journey. She's just getting started! ------------- Twitter: https://www.twitter.com/rachmurph LinkedIn: https://www.linkedin.com/in/rachbedifrent/ Instagram: https://www.instagram.com/rach040478/ YouTube: https://www.youtube.com/channel/UCEJSnWJpFfwfyPR6MEEcN3Q Medium: https://medium.com/@rachel0404
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