Radical Job Shop Show

About Radical Job Shop Show

Welcome to The Radical Job Shop Show where leaders of some of America's most vital and under the radar small businesses go deep and get gritty about what it takes to build a bold, profitable, and impactful shop. I'm your host, Emily Joann Wilkins, founder of Marketing Metal, the anti-agency that helps machine shops, fabricators, and custom equipment builders craft a radical brand that leaves behind a legacy. Thanks to our friends at Creston Industrial Sales, who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids.

Publisher

Marketing Metal

Category

business

Language

en

Explicit

No

First episode

22 Oct 2025

Latest episode

30 Jul 2026

Latest episodes

19 episodes in the feed.

1. 

   30 Jul 2026

   Inside a Precision Machine Shop Built to Grow People | APW Shop Tour

   Emily Wilkins interviews Matt Bruner and John of American Precision Works about building a people-first precision machine shop in Philadelphia.

2. 

   15 Jul 2026

   Amish Craftsmanship Meets Modern CNC Machining | Star Machine Shop Tour

   Host Emily Wilkins interviews Phil Miller, owner of Star Machine, exploring how Amish craftsmanship blends with modern CNC machining to build a precision manufacturing business.

3. 

   8 Jul 2026

   The Brightest Machine Shop I've Ever Seen | TORQ Manufacturing Tour

   Host Emily tours TORQ Manufacturing, interviewing founder Kyle and his team about their people-first approach to building a modern, high-tech machine shop.

4. 

   5 Jun 2026

   Inside a Fully Integrated Machine Shop (No Outsourcing) | Teltron Shop Tour

   Host Emily explores Teltron Manufacturing's fully integrated shop, showcasing how they deliver finished assemblies without outsourcing, offering faster lead times and better quality control.

5. 

   29 May 2026

   From Garage Startup to Growing Job Shop | Machining Summit

   Host Emily Joann Wilkins interviews Patrick Lee, Keith Lee, Teak Ackman, Jesse Randall, and Will Whitman about scaling a machining business from a garage startup to contract manufacturing.

6. 

   26 May 2026

   Manufacturing, Marketing & Machining Careers | Machining Summit

   Host Emily Joann Wilkins interviews manufacturing professionals Justin Wilkins, Paul Clauss, Ethan Patane, Matthew Matyash, Paul Van Metre, and David Liu about modern machining careers, marketing, and automation.

7. 

   21 May 2026

   Jason Erickson on Engineering, Machine Shops & Relationships in Manufacturing | Machining Summit

   Host Emily Joann Wilkins interviews mechanical engineer Jason Erickson about balancing engineering, entrepreneurship, and manufacturing relationships, offering insights into shop ownership and industry growth.

8. 

   20 May 2026

   Al Whatmough on Reinventing Trade Shows | Machining Summit Story

   Host Emily Joann Wilkins interviews Al Whatmough about reinventing trade shows by creating the Machining Summit, offering a fresh perspective on connection and community building.

9. 

   31 Mar 2026

   This Isn’t Your Average Machine Shop | Spectrum Machine Tour

   Host Emily Wilkins tours Spectrum Machine & Design, revealing their advanced aerospace manufacturing processes and engineering solutions.

10. 

    3 Mar 2026

    How FeedLogic Is Using Machine Learning to Optimize CNC Feeds & Speeds | Radical Job Shop Show

    Host Emily Joann Wilkins interviews FeedLogic co-founders Lance Locker and Casey Lambs about using machine learning to optimize CNC feeds and speeds for machinists.

11. 

    20 Feb 2026

    Chris Braniecki on Scaling a CNC Job Shop and Building Real Confidence | Radical Job Shop Show

    In this episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Chris Braniecki, co-owner of IQ Manufacturing, a high-mix CNC job shop that scaled from one machine in a barn to 20 CNCs and 25 employees, running two shifts, seven days a week. Chris shares the unconventional path that led him into shop ownership — from building a patented tennis ball machine prototype to realizing that tooling costs could fund something bigger: a machining business built for long-term stability. Along the way, IQ Manufacturing earned major certifications including AS9100, ISO 9001, ITAR, JCP Enhanced, CMMC Level 2, enabling them to serve aerospace, defense, automotive prototyping, and more. This conversation goes deep on what it takes to build a durable CNC shop in a volatile market — including why Chris intentionally avoids trends, refuses the race to the bottom, and builds systems that reduce ego-driven decision-making. We also talk about quoting, mistakes, leadership honesty, and why targeted marketing and real brand visibility help with recruiting, customer trust, and long-term growth. We dig into: – How IQ Manufacturing started (and why it began “by accident”) – Scaling from 1 machine to 20 CNCs and 25 employees – Certifications that unlock aerospace and defense work (AS9100, ITAR, CMMC, JCP) – Building “silos of work” to avoid feast-or-famine cycles – Why Chris does the opposite of what “everyone” recommends – Creating a shop culture where people admit mistakes and keep improving – Quoting prototypes and managing risk in custom manufacturing – Why chasing low-price RFQs is a losing game – Marketing, recruiting, and why targeted followers beat vanity metrics – Using a strong shop brand to attract employees, customers, and partners Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan. 🚀 Ready to build a brand that attracts better-fit work? Start with The Setup: https://www.marketingmetal.com/the-setup (https://www.marketingmetal.com/the-setup) Stay connected: Explore more at https://www.marketingmetal.com (https://www.marketingmetal.com) 00:00 – Intro: The Radical Job Shop Show 00:34 – Meet Chris Braniecki of IQ Manufacturing 01:01 – How IQ got started: the tennis ball machine origin story 02:35 – From one machine in a barn to a real shop 03:20 – Scaling to 20 CNCs, 25 employees, two shifts, seven days a week 03:42 – Aerospace, defense, and certifications (AS9100, ITAR, CMMC, JCP) 04:57 – Why IQ runs “silos of work” to stay busy year-round 06:01 – Doing the opposite of trends and following real experts 06:55 – Systems, ego, and creating one standard way of working 07:15 – Lowering the fear of mistakes (and why it matters) 08:39 – Avoiding the race to the bottom in quoting and RFQs 09:50 – What motivates Chris (and why he likes solving hard problems) 11:18 – Transparency with numbers and teaching cost-awareness 12:02 – Talent vs. teamwork: the kind of employees IQ keeps 12:51 – Growth goals: more shifts, faster lead times, turnkey work 14:35 – Why shops struggle when they don’t value themselves 15:41 – Desperation, confidence, and selling value 16:15 – Vanity metrics vs. targeted followers 17:28 – How marketing supports recruiting and customer trust 19:00 – Closing thoughts + gratitude Timestamps

12. 

    3 Feb 2026

    Jim Mayer on Building Manufacturing Cultures That Actually Work | Radical Job Shop Show

    In this episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Jim Mayer, founder of The Manufacturing Connector and a longtime advocate for people-first manufacturing culture.Jim has spent decades inside machine shops, distribution, and manufacturing organizations of every size—and he’s seen firsthand what separates shops that thrive from those that struggle. In this conversation, we dig into why culture, self-awareness, and leadership matter more than ever, and why even the best technology can’t fix a broken people system.We talk about what truly makes a shop radical: leaders who know their strengths and gaps, teams that feel respected and empowered, and organizations that invest in community, purpose, and long-term impact. Jim also shares hard truths about performative culture, the misuse of AI, and why manufacturing’s future depends on integrating technology with humans—not replacing them.Whether you’re leading a job shop, navigating growth, or trying to build a manufacturing business that attracts and keeps great people, this episode offers a grounded, honest look at what it really means to lead well in today’s industry.Special thanksThanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan.📌 Need help telling your story?Start with The Setup:https://www.marketingmetal.com/how-it... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGo4VnBNT3Z6RXg5U2pJM0N4aTlpaUNlY0JBd3xBQ3Jtc0ttY01DenlBLXhmM2JWbGktaDVsSDlGZ1dYakhzdnItQW04TFQ1aTJYQ25GeFJkTmZjbzFnVUJDeU1JZmVKTmJNS2x0Q2ZPWGFXY3pfWEktN0RMR0ViZlFpUHNiYmtweThDTVpGdmZiTnl4U2d1TDVUWQ&q=https%3A%2F%2Fwww.marketingmetal.com%2Fhow-it-works&v=KRRWmClgqp4)Stay connected:Explore more at https://www.marketingmetal.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk5Eak1KeW96QndjOGNnei1zN2RZZzlob0hSZ3xBQ3Jtc0ttU1NOVWd4OUFPaFZtemNZZkszbDgtck5OYTNTemY2WUZlVk1mYW4xN19yRjJ2UFZNSE1xay1kWVZDekN3MDV1LUMyME1Jb2FNMUZ4MWt0bGdXaWRZQW90TWd0bDdCSXV3Zkgtbl9qSllPc2pDOXY1NA&q=https%3A%2F%2Fwww.marketingmetal.com%2F&v=KRRWmClgqp4)Timestamps00:00 – Intro: The Radical Job Shop Show00:36 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=36s) – Meet Jim Mayer of The Manufacturing Connector01:26 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=86s) – Why regional manufacturing shows matter02:23 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=143s) – Smaller shows = better conversations (quality vs quantity)03:10 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=190s) – Emily’s origin story with AME + trading services for a booth04:37 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=277s) – Jim’s non-linear path into manufacturing05:18 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=318s) – Why “culture” and “consultant” scare people in manufacturing06:35 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=395s) – What makes a shop truly radical07:10 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=430s) – Culture over technology (turnover + productivity stats)08:22 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=502s) – Treating people well beats having the best machines09:05 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=545s) – What separates great leaders from average ones10:10 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=610s) – AI, marketing, and losing the human element11:30 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=690s) – Journaling, reflection, and leadership growth12:18 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=738s) – Great leaders hire people smarter than them13:45 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=825s) – Self-awareness as the foundation of leadership15:41 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=941s) – Impact beyond profit: why community matters16:17 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=977s) – Real examples of manufacturing impact (Bent River + more)18:02 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=1082s) – Performative culture vs. authentic culture18:25 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=1105s) – What Jim is most excited about: humans + Industry 4.0 tech together19:29 (https://www.youtube.com/watch?v=KRRWmClgqp4&t=1169s) – Closing thoughts + gratitude

13. 

    21 Jan 2026

    Pete Vellenga on Going All In, Building Networks, and the Future of Manufacturing | Radical Job Shop Show

    In this episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Pete Vellenga, founder of Lightspeed Solutions, a new manufacturing and engineering consultancy helping companies bring products to market through design for manufacturing (DFM), prototyping, and early-stage production. With more than 35 years in manufacturing, Pete shares what pushed him to finally go all in on building his own business—and why relationships, networking, and humility matter just as much as technical skill. From carving out a clear niche to combining additive and subtractive manufacturing under one roof, this conversation explores what it really takes to launch something sustainable in today’s manufacturing landscape. We talk about the dangers of trying to do everything, why job shops are the backbone of the industry, and how leadership rooted in service—not ego—creates stronger teams and better outcomes. Pete also shares candid insights on entrepreneurship, mental resilience, and why embracing change, automation, and continuous learning is critical for the future of manufacturing. Whether you’re thinking about starting your own shop, growing beyond a side hustle, or trying to build a business with intention and long-term impact, this episode offers an honest look at what the early days really require. Special thanks Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan. 📌 Need help telling your story? Start with The Setup: https://www.marketingmetal.com/how-it-works Stay connected: Explore more at https://www.marketingmetal.com Timestamps 00:00 – Intro: The Radical Job Shop Show 00:34 – Meet Pete Vellenga of Lightspeed Solutions 01:05 – 35 years in manufacturing and launching a new business 02:10 – Why Lightspeed started organically through relationships 03:20 – The importance of networking before going out on your own 04:10 – Why most startups fail without a strong network 05:30 – Being solo at AME and the power of partnerships 06:45 – Building momentum in the early days 08:00 – Going all in vs. staying a side hustle 09:15 – Using automation, AI, and your network wisely 10:30 – Small-batch work and direct customer relationships 11:30 – Combining additive and subtractive manufacturing 12:45 – Finding your niche and avoiding “we do everything” 14:05 – Job shops as the backbone of manufacturing 15:10 – Vision for Lightspeed and future expansion 16:20 – Measuring impact beyond money 17:35 – Giving back to the manufacturing community 18:55 – Leadership as service, not ego 20:10 – Mental health, sacrifice, and entrepreneurship

14. 

    3 Jan 2026

    Steve Michon on Truth, Trust, and Going the Extra Mile in Manufacturing | Radical Job Shop Show

    In this episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Steve Michon, owner of Zero Tolerance CNC, a precision tooling and plastic injection mold shop known for its craftsmanship, honesty, and people-first leadership. Steve shares what it really takes to build a shop where truth matters, mistakes become teachers, and going the extra mile isn’t optional—it’s the standard. From using social media to build trust (not just attention) to hiring the next generation before experience retires, this conversation explores how leadership, transparency, and generosity shape long-term success in manufacturing. We talk about building a culture where people feel safe to fail and learn, why responsiveness and communication matter more than ever, and how Steve views his role as both a lighthouse—guiding others with clarity—and a fountain, giving more than he takes. Whether you’re leading a CNC shop, navigating growth, training young talent, or trying to build a manufacturing business rooted in trust and integrity, this episode offers a grounded, human take on what it means to lead well. Special thanks Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan. 📌 Need help telling your story? Start with The Setup: https://www.marketingmetal.com/how-it-works Stay connected: Explore more at https://www.marketingmetal.com Timestamps 00:00 – Intro: The Radical Job Shop Show 00:34 – Meet Steve Michon of Zero Tolerance CNC 01:08 – Steve’s wife, partnership, and founding the shop 02:00 – What Zero Tolerance CNC does (injection molds + tooling) 03:05 – Why Steve avoids automotive work 04:05 – Precision tooling, tight tolerances, and complex molds 05:10 – How work finds the shop: trust, word of mouth, and reputation 06:20 – Showing work in progress and building transparency 07:30 – Telling customers the truth when mistakes happen 08:45 – “Going the extra mile” as a leadership standard 10:05 – Communication, responsiveness, and personal touch 11:05 – What makes Steve’s shop truly radical 12:00 – Learning new technology and sharing knowledge 13:10 – Being a lighthouse and a fountain 14:40 – Hiring young talent and working with high schools 16:05 – Training, failure, and psychological safety 17:30 – Leadership, fear, and responsibility to employees 18:50 – Measuring impact beyond parts and profit 20:05 – Staying optimistic and grounded 21:15 – Closing thoughts on the future of manufacturing

15. 

    18 Dec 2025

    Phil Miller on Trust, Integrity, and Building a Purpose-Driven Machine Shop | Radical Job Shop Show

    In this episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Phil Miller, owner of Star Machine, a precision CNC job shop built at the intersection of advanced manufacturing and Amish craftsmanship. Phil shares how trust, integrity, and self-awareness shape the way he leads his team, serves his customers, and makes decisions for the long term. From running a high-tech machine shop rooted in traditional values to embracing visibility, storytelling, and intentional branding, this conversation explores what happens when you stop trying to be everything to everyone—and instead build a shop aligned with who you truly are. We talk about faith, family, employee development, and the responsibility that comes with stewardship—along with why building trust, choosing the right customers, and creating a human-first manufacturing culture are becoming real competitive advantages in today’s industry. Whether you’re running a precision CNC shop, navigating leadership growth, or trying to build a manufacturing business with purpose—not just profit—this episode offers a grounded, honest look at what it means to build something that lasts. Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan.Need help telling your story? Start with The Setup: https://www.marketingmetal.com/how-it-works (https://www.marketingmetal.com/how-it-works) Stay connected: Explore more at https://www.marketingmetal.com (https://www.marketingmetal.com) Timestamps 00:00 – Welcome to The Radical Job Shop Show00:35 – Meet Phil Miller of Star Machine01:28 – Star Machine’s origin story and Amish roots02:55 – What makes Star Machine “radical”03:30 – Trust as a competitive advantage in manufacturing04:10 – Visibility, storytelling, and building human connection05:10 – Amish craftsmanship meets advanced CNC machining06:40 – Branding around what makes your shop different07:20 – Attracting ideal customers—and letting others walk away08:00 – Showing up on LinkedIn with authenticity09:15 – Self-awareness as a leader and shop owner10:20 – Navigating challenges, setbacks, and growth11:40 – Faith, reflection, and leadership development12:45 – Gratitude, presence, and caring for your team13:35 – Expansion plans and long-term vision15:00 – Stewardship, sustainability, and legacy over profit16:20 – Training young talent and mentoring the next generation17:10 – Exposing kids to manufacturing18:15 – Staying grounded outside the shop19:40 – Family, unplugging, and building a life alongside the business20:20 – Closing thoughts and gratitude

16. 

    3 Dec 2025

    Ted Wilcome on Why Responsiveness Is the Future of Manufacturing | Radical Job Shop Show

    In this episode of The Radical Job Shop Show, Emily Joann Wilkins sits down with Ted Wilcome, Co-Founder of Innov8 Manufacturing, a shop that’s grown from one CNC in a tiny room to more than 16 machines in just five years.Ted is an engineer-turned-entrepreneur who got tired of begging shops for quotes and reasonable lead times — so he built the machining partner he always wished he could find. Today, Innov8 has a 98.5% quote rate, a hands-on apprenticeship program, and a customer experience built entirely around one core value: responsiveness.We dig into:– Why responsiveness is the next competitive advantage in U.S. manufacturing– How Innov8 cut wasted time from quoting and production– What engineers really want from their suppliers– Building a company culture where people can grow at their own pace– The leadership challenges (and rewards) of scaling fastWhether you’re struggling to keep up with RFQs, trying to improve turnaround times, or gearing up to scale your shop — this conversation is packed with insight.Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan.🚀 Want a brand that attracts better-fit customers?Start with The Setup: https://www.marketingmetal.com/the-setupExplore more of our work with Radical job shops:https://www.marketingmetal.comTimestamps00:00 – Intro: Meet Ted Wilcome of Innov8 Manufacturing00:34 – From engineer to machine shop founder02:00 – The frustration that sparked Innov803:00 – Why responsiveness beats low pricing04:00 – Growing from 1 CNC to 16 machines in 5 years05:00 – Bringing engineering + manufacturing together06:00 – 98.5% quote rate and solution-first thinking07:00 – Innov8’s apprenticeship model08:00 – Building talent pipelines and “talent escalators”09:00 – What really motivates Ted10:00 – Why great candidates keep choosing Innov811:00 – Clean, modern environment and variety of work11:40 – The secret sauce: customer service12:00 – Leadership challenge: letting go and delegating13:00 – Reducing quoting times from days to hours14:00 – Cutting waste out of U.S. manufacturing15:00 – Competing with overseas suppliers through speed15:40 – Closing thoughts & gratitude

17. 

    20 Nov 2025

    Paul Hendricks on Building AME, and What’s Next in Manufacturing | Radical Job Shop Show

    In this episode of The Radical Job Shop Show, Emily Joann Wilkins sits down with Paul Hendricks, president of Creston Industrial Sales and co-founder of the Advanced Manufacturing Expo (AME). Paul shares the story behind AME’s origin, his journey from construction to owning a top industrial distribution company, and the leadership philosophy that’s helped him build a thriving business and community. From rigging in massive machines to saving clients hundreds of thousands of dollars with smarter tooling choices—this conversation goes deep on what it really takes to lead in manufacturing today. Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan. Learn more about Marketing Metal’s work with Radical job shops:https://www.marketingmetal.com/how-it... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGVhQjVZbEpDaHRJdU9XTzRiX0pZcGJieUNIUXxBQ3Jtc0tsX1JpeDVTNkZ5UkZLRU5CREFIX0ZuSXpXNE9HWk4zc2IyMXFZNGVyMkZNeEpWZ3JJUkhfSjZXdjNEMjNOTTBIT2FxMTFMTk1fUExXaFFEb1JCWlZGRUZYQmVIOFV3TU5Ba1hTdW9JMGs3aGhzSFdpOA&q=https%3A%2F%2Fwww.marketingmetal.com%2Fhow-it-works&v=mOchyfv5IAY) 🚀 Ready to build a brand that attracts better-fit work?Book a call with Emily: https://www.marketingmetal.com/the-setup (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVRwUkh0MXczRnk1ODRFcHUzOHJFdG12bnRmUXxBQ3Jtc0ttQ1RYTGlBMGZxc1BtNUZhUi1oVnNaQ1B0czRGRXRJMUd2b0xjcjFaQWYxSldCX2Q0ZUp3cVNuY18xQzdSNGRaY3psWDE5Y25vbzZEM0xBdWdaRldhcnB2M3dlRlI3eWs0WnAxWU5yaVoxMmtCeERfNA&q=https%3A%2F%2Fwww.marketingmetal.com%2Fthe-setup&v=mOchyfv5IAY) Timestamps 0:00 (https://www.youtube.com/watch?v=mOchyfv5IAY) – Intro: Who is Paul Hendricks? 1:06 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=66s) – 10 Years of the Advanced Manufacturing Expo 2:47 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=167s) – “Rigging Day” and Cutting Thor’s Hammers 5:00 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=300s) – How AME Got Started 8:00 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=480s) – Building a Local Show with Real ROI 10:42 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=642s) – Creston’s Origin Story 13:00 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=780s) – Paul’s Leap into Ownership 14:00 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=840s) – Learning on the Job + Industry Shifts 16:00 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=960s) – Saving Clients $280K with Smarter Tooling 18:30 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=1110s) – True Cost vs. Price in Manufacturing 19:45 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=1185s) – Leading with Humility and Building a Team 21:10 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=1270s) – Mentorship, Advisory Boards & Accountability 22:40 (https://www.youtube.com/watch?v=mOchyfv5IAY&t=1360s) – What’s Next: Automation, AI & Smarter Systems 25:00 – Why West Michigan is a Manufacturing Destination Stay connected:Explore more at https://www.marketingmetal.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXJXWUNYOUw4SVB6WXpKR0RuWkhqeTBPYllmZ3xBQ3Jtc0ttRXg1RUIxT0R3X05CbFF1Rkx6QlFNeGFJUWI0dmphVjhWWTZuUzUyT1FSbEEwQnRVMlpmVFBnQlhXckEyaGFReEpsOWhtS1ZSS0daZGNKem5Ud3VEYldkTzNNYkszd0NWNDd2bTI5LUxuV1hESjJxdw&q=https%3A%2F%2Fwww.marketingmetal.com%2F&v=mOchyfv5IAY)

18. 

    6 Nov 2025

    Johnny Goode on Building Culture, Embracing AI, and Scaling your Shop

    In this episode of The Radical Job Shop Show, we're talking with Johnny Goode, President of MSP Manufacturing—a precision machine shop serving the aerospace and defense sectors. Johnny's story is anything but ordinary—from law enforcement and the military to leading a shop with legacy programs and cutting-edge tech. We talk about how telling MSP's story helped land high-value customers, why company culture is his biggest flex, and how he's building a family-owned brand that punches way above its weight. Whether you’re scaling your shop, experimenting with AI, or just trying to attract better-fit customers—this one’s packed with insight. Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan. Want to see the work we did for Johnny and his team? Check out MSP's website: https://www.msp-manufacturing.com/ 📌 Need help telling your story? Start with The Setup: https://www.marketingmetal.com/how-it-works Timestamps: 00:00 – Intro: Meet Johnny Goode of MSP Manufacturing 01:10 – MSP’s origin story and legacy work in aerospace & defense 03:45 – Building a pipeline of young talent 05:36 – How MSP is using AI to scale smarter 08:00 – The power of telling your personal story in manufacturing 09:42 – Why MSP will "put boots on the ground" to hit a deadline 11:40 – The shift from faceless website to human-first branding 13:45 – Balancing leadership, parenthood, and a 4:45am workout 18:30 – What it's like leading a shop after five years in law enforcement 19:40 – Real growth since partnering with Marketing Metal 22:00 – Why community, culture, and work-life alignment matter 23:03 – Stretch goals and the path to $10M in revenue Stay connected: Explore more at https://www.marketingmetal.com

19. 

    22 Oct 2025

    Tony Gunn on the Future of Manufacturing, AI, and Telling Your Story

    In this first episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Tony Gunn to talk about creativity, vulnerability, and what makes a shop truly radical. They dig into the evolution of job shops, the role of AI and robotics, generational dynamics, and the soul of the manufacturing industry. Tony also shares raw personal stories—including the moment he decided to show up fully and authentically in the manufacturing world. Whether you're running a high-tech shop, holding it down on manual machines, or figuring out where you fit in this evolving landscape, this one’s for you. Timestamps: 00:00 – Welcome to the Radical Job Shop Show 01:20 – What Makes a Shop Truly Radical 03:00 – Creativity, Constraints & the Art of Making 05:30 – Tony’s Wild Career Journey: Machinist, Rapper, Soccer Player 07:00 – Why Vulnerability & Storytelling Matter 08:45 – The Real Impact of AI & Data on Shops 11:15 – Generational Shifts & the Future of Manufacturing 14:00 – Bridging the Gap: Listening, Adapting & Leading with Empathy Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan. Stay connected: Explore more at https://www.marketingmetal.com

Who has been a guest on Radical Job Shop Show

Names identified in recent episode analyses. Showing up to five guests.

• Matt Bruner
• John
• Phil Miller
• Kyle
• Patrick Lee

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

2 ratings

Contact Radical Job Shop Show

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Radical Job Shop Show