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Raise Your Visibility Online

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by Louise Brogan

215 episodes
Updated Daily
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Podcast Overview

Are you invisible online — and not sure how to change that? Raise Your Visibility Online is the podcast for business owners, consultants and professionals who want to get found, get known and get clients — using LinkedIn and AI tools together. Hosted by Louise Brogan — LinkedIn strategist, speaker, author and YouTube educator with over 109,000 subscribers — each episode gives you practical, no-nonsense guidance you can apply straight away. Some weeks we're talking LinkedIn. How to write a profile that attracts the right people. How to create content that starts real conversations. How to build a network that opens doors rather than fills your inbox with spam. Other weeks we're exploring AI and the tools that make all of this easier and faster. How to use AI to plan a webinar. How to repurpose your content without losing your voice. How to show up consistently without burning out. And a lot of the time, we're doing both — because the real opportunity right now is using AI as a tool to raise your visibility, build your authority and grow your business in a way that still feels like you. This is a teaching podcast. Louise shares what she knows, interviews real people getting real results, and gives you the kind of practical insight that used to cost thousands in a consultancy fee. No hype. No overnight success stories. Just clear, honest guidance from someone who has been helping B2B professionals build their presence online for over seven years. Ready to stop being the best kept secret in your industry? 🎙️ New episodes every week 📚 Explore Louise's books, training and resources at www.louisebrogan.com 🚀 Join the Momentum membership community at www.louisebrogan.com/momentum

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Publishing Since

6/17/2019

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Recent Episodes

Episode thumbnail for LinkedIn content strategy — focus, reach, and repurposing with Louise

June 3, 2026

LinkedIn content strategy — focus, reach, and repurposing with Louise

<p>Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.</p><p></p><p>After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.</p><p></p><p>By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.</p><p>Takeaways:</p><ul><li>Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.</li><li>Utilising AI tools like Claude AI can streamline your content creation and sourcing process.</li><li>Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.</li><li>Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.</li></ul><br/><p>Companies mentioned in this episode:</p><ul><li>LinkedIn</li><li>Claude AI</li><li>Canva</li><li>Louise Brogan</li></ul><br/><p>Links referenced in this episode:</p><ul><li><a href="https://louisebrogan.com" rel="noopener noreferrer" target="_blank">louisebrogan.com</a></li><li><a href="www.louisebrogan.com/raise-live" rel="noopener noreferrer" target="_blank">www.louisebrogan.com/raise-live</a></li><li><a href="www.louisebrogan.com/momentum" rel="noopener noreferrer" target="_blank">www.louisebrogan.com/momentum</a> (for the Daily Prompt workshop)</li></ul><br/>

Episode thumbnail for Meet the Experts: Transforming Your Online Presence

May 21, 2026

Meet the Experts: Transforming Your Online Presence

<p>This week's episode is a little different — consider it your personal invitation to something exciting happening next week.</p><p>I'm recording this from a hotel room in Lisbon, Portugal, where I can see the sea from my window. I flew in after delivering a three-hour workshop in Belfast, hopped on a bus to Dublin Airport, and arrived last night. Today a conference begins, and tomorrow I'm speaking about LinkedIn to a room of 160 executive assistants from across the globe.</p><p>And that's exactly why I wanted to record this episode — because what's happening in my week is a perfect example of what next week's free two-day online summit is all about: raising your visibility so you get booked for workshops, invited to speak on international stages, and approached for profile pieces and collaborations.</p><p><strong>Raise Your Visibility Live: The Expert Sessions is happening on Tuesday 26th and Wednesday 27th May, and it's completely free to attend live.</strong></p><p>Here's who's speaking:</p><ul><li><strong>Jerry Potter</strong> — How to grow a lead-generating YouTube channel in just 90 minutes a week</li><li><strong>Teresa Heath-Wareing</strong> — How to borrow other people's audiences to grow your reach and build trust faster</li><li><strong>Julie Fry</strong> (CEO, Your Expert Guest) — How to pitch and get booked on podcasts yourself</li><li><strong>Cliff Ravenscraft</strong> — How to create a standalone short podcast that drives leads into your business long-term</li><li><strong>Erika Stanley</strong> — AI in action: how to use AI properly in your business (her session at Social Media Marketing World was so popular they had to close the doors)</li><li><strong>Amanda Webb</strong> — How to measure the real impact AI is having on your website traffic and conversions</li><li><strong>Catherine Erdly</strong> (Forbes writer, Canva Ambassador) — Building authority through high-profile collaborations and trusted platforms</li><li><strong>Gabrielle Gweneth</strong> — How to move your brand from accomplished to iconic</li></ul><br/><p>Every session includes breakout rooms so you can connect and have real conversations with other attendees — because the community you meet is half the experience.</p><p>All sessions are recorded and free to access for one week. You'll also get AI-generated summaries of each session.</p><p>Register now at <strong>louisebrogan.com/experts</strong> — I'd love to see you there.</p>

Episode thumbnail for LinkedIn Advice Sessions, AI Tools & The Algorithm Change You Can't Ignore

May 15, 2026

LinkedIn Advice Sessions, AI Tools & The Algorithm Change You Can't Ignore

<p>What is happening with LinkedIn - new updates on booking consultations directly, how the AI reads the meaning of your content, ChatGPT integrating into spreadsheets and tracking your AI referrals! All the new stuff happening this week...</p><p></p><p><strong>What we cover:</strong></p><p>🔵 <strong>LinkedIn Advice Sessions</strong> — LinkedIn now lets Premium Business subscribers offer paid one-to-one video consultations directly from their profile. No Calendly. No Stripe. No Zoom link. What this means for consultants and coaches.</p><p>🔵 <strong>The LinkedIn Algorithm Has Changed</strong> — LinkedIn now uses AI to understand what your content means, not just how many likes it gets. What you need to change about how you write posts.</p><p>🔵 <strong>ChatGPT Is Now Inside Your Spreadsheets</strong> — OpenAI rolled out ChatGPT for Excel and Google Sheets this week. Here's whether it's worth your time.</p><p>🔵 <strong>AI Traffic Is Now Trackable in Google Analytics</strong> — Google quietly added a new channel that shows you how much traffic ChatGPT, Claude and Gemini are sending to your website. How to check it today.</p><p><strong>The 3 big patterns this week:</strong></p><ul><li>LinkedIn is becoming an all-in-one business platform — is your profile set up like a business or a CV?</li><li>The algorithm now rewards authority and consistency over activity and volume</li><li>AI has moved from tool to infrastructure — the gap between those using it well and those not is growing fast</li></ul><br/>

215 total episodes available

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Frequently asked questions

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What is Raise Your Visibility Online?

Are you invisible online — and not sure how to change that? Raise Your Visibility Online is the podcast for business owners, consultants and professionals who want to get found, get known and get clients — using LinkedIn and AI tools together. Hosted by Louise Brogan — LinkedIn strategist, speaker, author and YouTube educator with over 109,000 subscribers — each episode gives you practical, no-nonsense guidance you can apply straight away. Some weeks we're talking LinkedIn. How to write a profile that attracts the right people. How to create content that starts real conversations. How to build a network that opens doors rather than fills your inbox with spam. Other weeks we're exploring AI and the tools that make all of this easier and faster. How to use AI to plan a webinar. How to repurpose your content without losing your voice. How to show up consistently without burning out. And a lot of the time, we're doing both — because the real opportunity right now is using AI as a tool to raise your visibility, build your authority and grow your business in a way that still feels like you. This is a teaching podcast. Louise shares what she knows, interviews real people getting real results, and gives you the kind of practical insight that used to cost thousands in a consultancy fee. No hype. No overnight success stories. Just clear, honest guidance from someone who has been helping B2B professionals build their presence online for over seven years. Ready to stop being the best kept secret in your industry? 🎙️ New episodes every week 📚 Explore Louise's books, training and resources at www.louisebrogan.com 🚀 Join the Momentum membership community at www.louisebrogan.com/momentum

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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