Raise Your Visibility Online

About Raise Your Visibility Online

Are you invisible online — and not sure how to change that? Raise Your Visibility Online is the podcast for business owners, consultants and professionals who want to get found, get known and get clients — using LinkedIn and AI tools together. Hosted by Louise Brogan — LinkedIn strategist, speaker, author and YouTube educator with over 109,000 subscribers — each episode gives you practical, no-nonsense guidance you can apply straight away. Some weeks we're talking LinkedIn. How to write a profile that attracts the right people. How to create content that starts real conversations. How to build a network that opens doors rather than fills your inbox with spam. Other weeks we're exploring AI and the tools that make all of this easier and faster. How to use AI to plan a webinar. How to repurpose your content without losing your voice. How to show up consistently without burning out. And a lot of the time, we're doing both — because the real opportunity right now is using AI as a tool to raise your visibility, build your authority and grow your business in a way that still feels like you. This is a teaching podcast. Louise shares what she knows, interviews real people getting real results, and gives you the kind of practical insight that used to cost thousands in a consultancy fee. No hype. No overnight success stories. Just clear, honest guidance from someone who has been helping B2B professionals build their presence online for over seven years. Ready to stop being the best kept secret in your industry? 🎙️ New episodes every week 📚 Explore Louise's books, training and resources at www.louisebrogan.com 🚀 Join the Momentum membership community at www.louisebrogan.com/momentum

Publisher

Louise Brogan

Category

business · business · business

Language

en

Explicit

No

First episode

17 Jun 2019

Latest episode

6 Oct 2026

Latest episodes

225 episodes in the feed.

1. 

   6 Oct 2026

   LinkedIn Thought Leader Ads Explained: How to Get Your Best Posts in Front of the Right People, with Kristian Downer

   Think LinkedIn ads are only for big companies with big budgets? Not quite. In this episode, Louise is joined by Kristian Downer, founder of LinkedIn ads agency DowSocial, to break down Thought Leader Ads: what they are, what they cost, and how to use them without wasting your money on the wrong audience. Kristian shares the numbers from his own business, including what he spends each month and how he turns that into 50 to 70 webinar sign-ups a quarter. Louise shares the YouTube ads mistake that still has her channel stuck like a tractor in the mud. If you're already posting on LinkedIn and want the right people to see it, this one's for you. In this episode What a LinkedIn Thought Leader Ad is, and why "boosted post" isn't quite right Why you need a company page and a company ad account to run them How approval works when a brand wants to promote your personal post Which posts to put money behind (start with what already works organically) The minimum budget: £8 a day, around £240 a month Kristian's own set-up: £500 a month, plus a bigger push each quarter for his webinar How retargeting works for people who watch 25% of your video or engage with your post Using profile views, likes and comments as conversation starters How targeted you can get, and why too small an audience pushes your costs up The quantity surveyor example: cost per thousand impressions nearly doubled, cost per lead halved The "click boost and hope" mistake, and how to avoid it Why the lurkers on LinkedIn matter more than you think Timestamps 00:00 Intro and how Louise and Kristian work together 02:00 What is a Thought Leader Ad? 03:00 Company pages, ad accounts and approvals 06:00 What kind of post works best 07:00 How much does it cost? 09:30 Turning ad viewers into conversations 11:00 Targeting: how specific is too specific? 13:00 "LinkedIn should be free" and ads that don't feel like ads 17:00 Mistakes to avoid (including Louise's YouTube one) 20:00 Long buying windows and staying front of mind 21:30 What you'll learn in Kristian's workshop 23:00 Where to find Kristian Connect with Kristian LinkedIn: search Kristian Downer and add a note saying you heard him on the podcast Website: dowsocial.com Raise Your Visibility LIVE Kristian is running his Thought Leader Ads workshop in Belfast as part of Raise Your Visibility LIVE. Details: louisebrogan.com/raise-live

2. 

   2 Oct 2026

   Digging My Way From a High Street Shop to a Top‑3 UK Podcast — with Caroline O'Neill

   Caroline O'Neill didn't know how to start a podcast. She found out, hit record, and The Digg Podcast went on to reach number three in the UK podcast chart. In this episode Caroline tells me how she went from occupational therapist to shop owner in Dungannon to podcaster and trainer. We talk about closing a business, getting over the fear of being the face of your brand, and why the hard work happens long before you press record. Caroline is joining us on stage at Raise Your Visibility LIVE in Belfast on 8 October, in a fireside chat with Claire McCollum. What we cover Why the business is called Digg (her dad drives a digger, and he backed her first shop) The pink flamingo Facebook Live that got 400+ shares and a queue outside the shop What she said when someone called her "desperate" for showing up online Closing Digg Childrenswear in 2020 and how the training business grew out of it Starting the podcast in 2021 with a borrowed microphone and a "just do five" brief Why adding real life conversations from series five lifted downloads and brand partnerships Showing up differently for different audiences: Digg for Success vs Digg Mama Why social media is the new TV, and why she'd rather own her channels Her DIGG framework: Discover, Involve, Give, Grow Why one wee video on Instagram is not a strategy Timestamps 00:00 Welcome and introducing Caroline 02:00 From occupational therapist to opening Digg Childrenswear 04:00 Learning online marketing the hard way 05:00 COVID, closing the shop and starting Digg for Success 06:30 Starting the podcast without a clue how 07:30 Louise's own retail shop story 10:00 Being the face of the brand, and the "desperate" comment 13:00 Finding the way of showing up that suits your brand 15:30 How Caroline plans the podcast and chooses guests 17:00 Bringing in real life episodes 19:00 In-person recording and making it a production 21:00 Social media is the new TV 22:00 Why every business needs a YouTube channel 24:30 The DIGG framework 30:00 What Caroline will cover on stage in Belfast 31:00 Reaching number three in the UK podcast chart Links Raise Your Visibility LIVE, Belfast, 7 and 8 October: https://louisebrogan.com/raise-live/ (https://louisebrogan.com/raise-live/) The Digg Podcast: https://podcasts.apple.com/gb/podcast/digg-podcast/id1550452496 Caroline on LinkedIn https://www.linkedin.com/in/carolineoneilldigg/ Instagram: https://www.instagram.com/diggforsuccess/ Takeaways: I learned that showing up online — even when you're 'desperate' — saved my business and filled the till the next day. We use the Dig method: discover your audience deeply, give them helpful content consistently, then grow your reach with purpose. I still swear by 'stop the scroll' creativity — a pink flamingo or a dramatic hook can turn social views into real footfall. We always tell people to do the hard work before hitting record: map personas, align emails and website, and plan strategic content. I discovered that blending business advice with honest, real‑life conversations elevated my podcast downloads and attracted sponsorships and partnerships. We believe YouTube and owning your channels is the new TV — be the face of your brand rather than a faceless polished advert. I admit I had huge imposter syndrome when I pivoted from retail to training and podcasting, but learning by doing changed everything. We warn that viral fame without a clear strategy will fizzle; always strip back to your values, audience problems, and measurable goals.

3. 

   29 Sept 2026

   Is YouTube Worth It for Your Business? With Rob Malone, YouTube Ireland

   Host Louise Brogan interviews Rob Malone, YouTube Ireland Ambassador, about leveraging YouTube for business growth by focusing on niche content, compelling packaging, and audience retention.

Who has been a guest on Raise Your Visibility Online

Names identified in recent episode analyses. Showing up to five guests.

• Rob Malone
• Patricia Greene
• Louise
• Jerry Potter
• Teresa Heath-Wareing

Contact Raise Your Visibility Online

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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