In this podcast, we help parents and grandparents meet the challenge of preparing children for the future. We do this by offering an expanded idea of wealth, embracing the family’s intellectual, social, and human capital as well as their financial capital, or FISH assets as we think of them. Join us to explore financial education as Joline and her guests introduce ideas and strategies to empower, provoke, and support families preparing kids—from early childhood to young adulthood- for futures we can barely imagine.

Raising Financially Fit Families with Joline Godfrey
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In this podcast, we help parents and grandparents meet the challenge of preparing children for the future. We do this by offering an expanded idea of wealth, embracing the family’s intellectual, social, and human capital as well as their financial capital, or FISH assets as we think of them. Join us to explore financial education as Joline and her guests introduce ideas and strategies to empower, provoke, and support families preparing kids—from early childhood to young adulthood- for futures we can barely imagine.
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Publishing Since
2/25/2025
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Recent Episodes

June 16, 2026
Collecting More Than Objects: How Kids Build Identity with Kit Hinrichs (Ep. 19)
<p><span style="font-weight: 400;">What if the “random stuff” your kids collect is actually shaping who they become?</span></p> <p><span style="font-weight: 400;">In this episode, Joline Godfrey and Kit Hinrichs, founder and Creative Director at Studio Hinrichs, discuss the unexpected power of collecting as a tool for raising curious, confident, and connected kids. Joline and Kit, a renowned designer and lifelong collector, explore how collecting begins in childhood and evolves into a meaningful way to build identity, resilience, and connection. Through stories from Kit’s extensive collection of Americana, including historic flags, toys, and artifacts, they highlight how every object carries history, geography, and personal meaning.</span></p> <p><span style="font-weight: 400;">Joline and Kit discuss:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why does collecting often start earlier than parents expect</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How collecting builds intellectual, social, and human capital (FISH)</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The role of storytelling in helping kids connect to history and values</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why collecting is about meaning, not money</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And more!</span></li> </ul> <p><b>Resources:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.amazon.com/Raising-Financially-Fit-Kids-Revised/dp/1607744082/ref=sr_1_1?crid=27MSV1G6BEQEQ&dib=eyJ2IjoiMSJ9.8AOkuJmKv5IbiYeYklDY7hXlfNka2oHQZgYjC_X5XAX8JhrhEpOE1mFVGzYy6LKeYboMLXdALEezWEuENAj1-wdmvj3oCrbsAWyNzzckv5ymS9VCGRIow4Btnd84NB3xBh47OKgB63ActESBzMqlvWwTYXW1_qTPceG1wMYCtlg_iAuR4rK27N1C67htq8TgqOBXHQC3_54urzA-RUAyk5IQoqV-p5HZicLIK2GoVl0.onSyLTmfnt8S_dk8Ousk5HmAEScW4oyYNrrAF8m8g5E&dib_tag=se&keywords=raising+financially+fit+kids&qid=1735592585&sprefix=raising+financially+fit+kids%2Caps%2C137&sr=8-1"><span style="font-weight: 400;">Get your copy of Raising Financially Fit Kids!</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://a.co/d/09wgkj8P"><span style="font-weight: 400;">Broad Stripes Bright Stars: A Graphic History Celebrating 250 Years of America’s Icons by Kit Hinrichs</span></a></li> </ul> <p><b>Connect with Joline Godfrey:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.bounce-10.com/"><span style="font-weight: 400;">Bounce 10</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.linkedin.com/in/joline-godfrey/"><span style="font-weight: 400;">LinkedIn: Joline Godfrey</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="mailto:Joline@bounce-10.com"><span style="font-weight: 400;">Joline@bounce-10.com</span></a></li> </ul> <p><b>Connect with Kit Hinrichs:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.studio-hinrichs.com/"><span style="font-weight: 400;">Studio Hinrichs</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="http://linkedin.com/company/studio-hinrichs"><span style="font-weight: 400;">LinkedIn: Studio Hinrichs</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.linkedin.com/in/kithinrichs/"><span style="font-weight: 400;">LinkedIn: Kit Hinrichs</span></a></li> </ul> <p><b>About our Guest: </b></p> <p><span style="font-weight: 400;">Kit Hinrichs is one of America’s most respected graphic designers and a renowned collector of American flags and historical artifacts. With a career rooted in branding and visual storytelling, Kit has spent decades exploring the intersection of design, history, and culture. His collection spans traditional flags, textiles, folk art, and unique Americana, each piece carrying a story of craftsmanship and national identity. He is also the author of </span><a href="https://a.co/d/09wgkj8P"><i><span style="font-weight: 400;">Broad Stripes, Bright Stars</span></i></a><span style="font-weight: 400;">, a graphic history celebrating America’s 250th anniversary.</span></p>

May 19, 2026
Innovation, Parenting, and the Future of Financially Fit Families with Jason Wild (Ep. 18)
<p><span style="font-weight: 400;">Families today face a rapidly changing future, where raising resilient and thoughtful children matters more than ever.</span></p> <p><span style="font-weight: 400;">How can parents prepare kids for a future filled with uncertainty and opportunity? And what role does financial education play in shaping problem-solvers?</span></p> <p><span style="font-weight: 400;">In this episode, Joline Godfrey speaks with Jason Wild, Co-Founder and CEO of Wild Innovation & Strategy Excellence, Inc., and co-author of Genius at Scale, about applying leadership and innovation principles inside the family. They explore how parents act as “bridgers,” translating financial concepts into everyday lessons children can understand. The conversation highlights the F.I.S.H. framework, the importance of culture and values at home, and why raising adaptable problem-solvers may be the may be one of the most valuable legacies.</span></p> <p><span style="font-weight: 400;">Jason shares key ideas, including:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why parents serve as “bridgers,” translating financial ideas into practical lessons children can understand</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How the F.I.S.H. framework expands wealth beyond money to include intellectual, social, and human development</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why meaningful parent-child conversations matter more than technology for building financial understanding</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The role family culture and values play in raising resilient, adaptable children</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why problem-solving skills will matter more than predicting specific future careers</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And more!</span></li> </ul> <p><b>Resources:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.amazon.com/Raising-Financially-Fit-Kids-Revised/dp/1607744082/ref=sr_1_1?crid=27MSV1G6BEQEQ&dib=eyJ2IjoiMSJ9.8AOkuJmKv5IbiYeYklDY7hXlfNka2oHQZgYjC_X5XAX8JhrhEpOE1mFVGzYy6LKeYboMLXdALEezWEuENAj1-wdmvj3oCrbsAWyNzzckv5ymS9VCGRIow4Btnd84NB3xBh47OKgB63ActESBzMqlvWwTYXW1_qTPceG1wMYCtlg_iAuR4rK27N1C67htq8TgqOBXHQC3_54urzA-RUAyk5IQoqV-p5HZicLIK2GoVl0.onSyLTmfnt8S_dk8Ousk5HmAEScW4oyYNrrAF8m8g5E&dib_tag=se&keywords=raising+financially+fit+kids&qid=1735592585&sprefix=raising+financially+fit+kids%2Caps%2C137&sr=8-1"><span style="font-weight: 400;">Get your copy of Raising Financially Fit Kids!</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.amazon.com/Genius-Scale-Great-Leaders-Innovation/dp/1647827507/ref=sr_1_1?dib=eyJ2IjoiMSJ9.aDoVs580HH_mRFHO6xE2Sf4m47HQty5xq9dSrVY6ZlkXWk2-keW_YML_nUjSjbdl05so5CNnJ0MrfMxk3-i8-iI_C_jj7MjE3C1xZp1d1NY.ANBOVO-DvzZq0cl1dvNNUzII2sSepq4wkiMiucNkG5c&dib_tag=se&gad_source=1&hvadid=788571289831&hvdev=c&hvexpln=0&hvlocphy=9191659&hvnetw=g&hvocijid=4596186416908978424--&hvqmt=e&hvrand=4596186416908978424&hvtargid=kwd-2433644211510&hydadcr=16929_13775448&keywords=genius+at+scale&mcid=81919b32751236bebeea0cea1a11c5d7&qid=1772813712&sr=8-1"><span style="font-weight: 400;">Genius at Scale: How Great Leaders Drive Innovation by Linda A. Hill, Emily Tedards, and Jason Wild</span></a></li> </ul> <p><b>Connect with Joline Godfrey:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.bounce-10.com/"><span style="font-weight: 400;">Bounce 10</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.linkedin.com/in/joline-godfrey/"><span style="font-weight: 400;">LinkedIn: Joline Godfrey</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="mailto:Joline@bounce-10.com"><span style="font-weight: 400;">Joline@bounce-10.com</span></a></li> </ul> <p><b>Connect with Jason Wild:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.linkedin.com/in/jasonwild/"><span style="font-weight: 400;">LinkedIn: Jason Wild</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.linkedin.com/company/wild-innovation-strategy-excellence-inc/?trk=ppro_cprof"><span style="font-weight: 400;">LinkedIn: Wild Innovation & Strategy Excellence, Inc</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="mailto:jason.r.wild@gmail.com"><span style="font-weight: 400;">jason.r.wild@gmail.com</span></a><span style="font-weight: 400;"> </span></li> </ul> <p><b>About our Guest: </b></p> <p><span style="font-weight: 400;">Jason Wild is a strategist, advisor, author, and growth executive with more than two decades of global experience helping organizations build cultures of innovation and achieve transformative growth. His career began in Chicago and led him to work with admired companies, including IBM, Salesforce, and Microsoft, where he has built and scaled growth, solutions, transformation, and strategic marketing teams that help enterprises translate ideas into meaningful impact.</span></p> <p><span style="font-weight: 400;">Throughout his career, Jason has focused on forging long-term relationships based on trust across business ecosystems. He is recognized for applying artificial intelligence solutions to help organizations create competitive differentiation through efficiency, innovation, and growth. Over more than 20 years, he has worked on the ground in over 40 countries, helping organizations develop operating models that encourage innovation while building the next generation of high-performance leaders.</span></p> <p><span style="font-weight: 400;">Jason is the co-author of Genius at Scale: How Great Leaders Drive Innovation, written with Dr. Linda A. Hill and Emily Tedards. Published by Harvard Business Review in March 2026, the book draws on a decade of research with Fortune 100 CEOs, transformative startups, and leading nonprofit organizations to explore the leadership mindsets and behaviors that unlock innovation at scale.</span></p> <p><span style="font-weight: 400;">At Salesforce, Jason co-founded Ignite and led the program globally. Under his leadership, the initiative grew from a small US-based team into a global organization of 250 members that influenced more than $2 billion in annual contract value over five years. Ignite became a key driver for strategic opportunities and earned recognition from organizations including Fortune, Gartner, and Harvard Business School.</span></p> <p><span style="font-weight: 400;">His career impact includes influencing more than $6 billion in enterprise deals across IBM, Salesforce, and Microsoft. He also co-led Microsoft’s largest non-government deal in Spanish history and created Microsoft’s first unified global sales methodology, which contributed to more than $100 billion in incremental revenue. Jason has delivered strategic programs for more than 100 global enterprises, including Disney, NATO, AT&T, and Unilever, operating across dozens of countries while helping organizations bridge business strategy and technology transformation.</span></p> <p><span style="font-weight: 400;">Today, Jason focuses on building strategic capabilities that help organizations stand out in complex, high-stakes partnerships and pursuits. He advises CXOs on modern leadership practices and works closely with executive teams to shape strategy and long-term growth plans. His work centers on building meaningful relationships, inspiring change, and helping organizations shape a stronger future.</span></p>

April 27, 2026
Teaching Kids Money, Values, and Opportunity with Earl Walton (Ep. 17)
<p><span style="font-weight: 400;">Money lessons often start later than they should, yet children are absorbing messages about wealth, work, and values long before adulthood.</span></p> <p><span style="font-weight: 400;">How can families and schools work together to help kids think critically about money, opportunity, and responsibility?</span></p> <p><span style="font-weight: 400;">In this episode, Joline Godfrey speaks with Earl Walton, Director of the Ross Roeder Institute at Shorecrest Preparatory School, about how financial education and financial parenting can reinforce each other. They explore how early exposure to money concepts helps children develop confidence and curiosity. The conversation also touches on expanding career awareness, building ethical decision-making around wealth, and creating programs that grow with students from kindergarten through high school.</span></p> <p><span style="font-weight: 400;">Key takeaways from the conversation:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why financial literacy programs work best when they evolve with students from early childhood through high school</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How parents and schools together create stronger financial understanding and practical life skills</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why repeated exposure to money concepts builds confidence and curiosity in young learners</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How expanding career awareness helps students see opportunities beyond familiar professions</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Why ethics, responsibility, and values should be part of every conversation about money</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">And more!</span></li> </ul> <p><b>Resources:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.amazon.com/Raising-Financially-Fit-Kids-Revised/dp/1607744082/ref=sr_1_1?crid=27MSV1G6BEQEQ&dib=eyJ2IjoiMSJ9.8AOkuJmKv5IbiYeYklDY7hXlfNka2oHQZgYjC_X5XAX8JhrhEpOE1mFVGzYy6LKeYboMLXdALEezWEuENAj1-wdmvj3oCrbsAWyNzzckv5ymS9VCGRIow4Btnd84NB3xBh47OKgB63ActESBzMqlvWwTYXW1_qTPceG1wMYCtlg_iAuR4rK27N1C67htq8TgqOBXHQC3_54urzA-RUAyk5IQoqV-p5HZicLIK2GoVl0.onSyLTmfnt8S_dk8Ousk5HmAEScW4oyYNrrAF8m8g5E&dib_tag=se&keywords=raising+financially+fit+kids&qid=1735592585&sprefix=raising+financially+fit+kids%2Caps%2C137&sr=8-1"><span style="font-weight: 400;">Get your copy of Raising Financially Fit Kids!</span></a></li> </ul> <p><b>Connect with Joline Godfrey:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.bounce-10.com/"><span style="font-weight: 400;">Bounce 10</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.linkedin.com/in/joline-godfrey/"><span style="font-weight: 400;">LinkedIn: Joline Godfrey</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="mailto:Joline@bounce-10.com"><span style="font-weight: 400;">Joline@bounce-10.com</span></a></li> </ul> <p><b>Connect with Earl Walton:</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.linkedin.com/in/earlwalton/"><span style="font-weight: 400;">LinkedIn: Earl Walton</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.shorecrest.org/"><span style="font-weight: 400;">Website: Shorecrest Preparatory School</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="mailto:ewalton@shorecrest.org"><span style="font-weight: 400;">ewalton@shore</span></a><a href="https://www.linkedin.com/in/earlwalton/"><span style="font-weight: 400;">https://www.linkedin.com/in/earlwalton/</span></a><a href="mailto:ewalton@shorecrest.org"><span style="font-weight: 400;">crest.org</span></a><span style="font-weight: 400;"> </span></li> </ul> <p><b>About our Guest: </b></p> <p><span style="font-weight: 400;">Earl Walton is the Director of the Ross Reader Institute at Shorecrest Preparatory School, where he leads a K–12 program focused on financial literacy, economics, and entrepreneurship. Drawing on his background in business and entrepreneurship, Earl helps students develop practical life skills that prepare them to actively participate in their financial future. His work centers on building a curriculum that grows with students over time, introducing core money concepts early and reinforcing them through real projects, critical thinking, and exposure to a wide range of career paths.</span></p>
20 total episodes available
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