Each episode brings you proven strategies to grow your martial arts school and amplify your impact. Backed by EFCs decades of supporting the world's most successful martial arts schools, we're sharing practical solutions you can use right away, because the rising tide lifts all boats. Let's raise the standard together.

Raising the Standard: An EFC Podcast
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Each episode brings you proven strategies to grow your martial arts school and amplify your impact. Backed by EFCs decades of supporting the world's most successful martial arts schools, we're sharing practical solutions you can use right away, because the rising tide lifts all boats. Let's raise the standard together.
Language
🇺🇲
Publishing Since
4/15/2025
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Recent Episodes

May 17, 2026
Summer Camps Done Right
<p>For this month’s coaching call, we have Hanshi Dave Kovar and Grandmaster Farshad Azad of Azad’s Martial Arts Center sharing how to turn summer from your slowest season into one of your strongest.<br>Some takeaways: Hanshi’s Super Summer Series for keeping current students engaged, vacation tracking to cut quits and holds before they happen, and morning class slots that catch kids before they hit the pool. Farshad breaks down his half-day camp model—themed weeks like Nerf, Ninja, and Gladiator, college students on staff so your team doesn’t burn out, and a tiered pricing structure that fills the room early.<br>The bottom line: stop treating summer like something to survive. The schools that lean in come out of August stronger than they went in.<br>Music from #Uppbeat (free for Creators!):<a href="https://uppbeat.io/t/oliver-massa/brighter-daysLicense" target="_blank" rel="noopener noreferrer">https://uppbeat.io/t/oliver-massa/brighter-daysLicense</a> code: GCICDE0LMBWRJJMF</p>

May 10, 2026
Spring into Action: Grassroots marketing that fills your mats
<p>Hanshi Dave Kovar and Alexis Tearney Kuhl talk grassroots marketing—what's working right now and why the old-school stuff is back.</p><p>Alexis shares how she turned social media into her storefront during COVID by shooting her own content with her own students. Hanshi runs through five plays every school should be running: posting consistently, following up with old leads, reconnecting with inactive students, asking for referrals face-to-face, and working community booth events.</p><p>None of this is new. The schools growing right now are just the ones doing it consistently—and building the systems to make sure no lead falls through the cracks.</p><p>Music from #Uppbeat (free for Creators!):<a href="https://uppbeat.io/t/oliver-massa/brighter-daysLicense">https://uppbeat.io/t/oliver-massa/brighter-daysLicense</a> code: GCICDE0LMBWRJJMF</p>

February 9, 2026
Belt Promotions Done Right: Turn Testing Day Into Your Retention Superpower
<p>Hanshi Dave Kovar and Master Matthew Hogan reveal how belt promotions are far more than recognition ceremonies—they're strategic retention events that recommit wavering parents, re-energize burned-out students, and convert guests into paying members.</p><p>Hanshi breaks down the Rule of 3: for every student being promoted, you should have three people in the audience. He explains why most schools struggle to fill adult promotions and shares the counterintuitive solution—encouraging students to attend others' promotions as a social bonding event. The key insight: adults won't bring guests to their own promotion, but they will support their classmates.</p><p>Master Hogan walks through Master Khechen's pre-qualification system that ensures every student arrives at testing day already confident. Using tape benchmarks every six classes, they create a progression system where students, parents, and instructors all leave feeling proud and excited about what's next—not just relieved it's over.</p><p>From demo team strategy (showcase that 40-year-old parent doing self-defense, not just your elite young athletes) to new belt orientation that prevents post-promotion dropout, this episode provides the intentional systems that transform belt promotions from routine events into peak experiences that parents talk about for weeks—and that keep students enrolled for years.</p><p>Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/oliver-massa/brighter-daysLicense code: GCICDE0LMBWRJJMF</p>
13 total episodes available
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Frequently asked questions
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- What is Raising the Standard: An EFC Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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