The content units mindset makes AI replacing human writers inevitable. This AI future won’t just replace writers, when the goal is churning out more content units, ever cheaper, every creative is on the chopping block. The sword that will cut their jobs is being forged with their work.
The post AI Enabled Greed And Stupidity (https://www.masonpelt.com/ai-enabled-greed-and-stupidity/) appeared first on Mason Pelt (https://www.masonpelt.com).
17 May 2023
The Advertising Pyramid Scheme
The advertising economy is starting to resemble a collection of interconnected multi-level marketing schemes. Some kind of intermediary firm sits atop each pyramid brokering the serving of ads to eyeballs. Under that are ad agencies, and tech firms that work on sales and bid management. The bottom are ad buyers, perhaps too few to sustain […]
The post The Advertising Pyramid Scheme (https://www.masonpelt.com/the-advertising-pyramid-scheme/) appeared first on Mason Pelt (https://www.masonpelt.com).
4 May 2023
The Business of Helping Build Businesses
This goes out to freelancers and those who run professional service companies. Are you building a business or helping others build theirs? It can be both. But that requires awareness, caution, and focus.
The post The Business of Helping Build Businesses (https://www.masonpelt.com/the-business-of-helping-build-businesses/) appeared first on Mason Pelt (https://www.masonpelt.com).
24 Apr 2023
BuzzFeed News And Twitter Blues
To greatly paraphrase Tolstoy, you can explain anything to a complete ding dong if they know nothing about the topic, but you’ll fail to explain it to the greatest minds if they start with any preconceptions. Cognitive bias is powerful. People will pay more for a worse product if they think the brand is better. […]
The post BuzzFeed News And Twitter Blues (https://www.masonpelt.com/buzzfeed-news-and-twitter-blues/) appeared first on Mason Pelt (https://www.masonpelt.com).
17 Apr 2023
Brands As People, People As Brands
People strive to be brands creating a loss of self, and often a loss of any potential brand. Brands try to be people, in programmatic and contrived ways. Both are organic as a Twinkie asking how the fellow kids are doing.
On a call for a long-dead startup building its empire on Google+, someone, a person, objected to being paid to appear in a commercial promoting a class they sold because of how it would impact their brand. They were a chef, not a famous one. But in July of 2011, they had quickly amassed a following of about 6,000 in under a month on the hot emerging social network that was Google+, and they believed fame was on the horizon.
The post Brands As People, People As Brands (https://www.masonpelt.com/brands-as-people-people-as-brands/) appeared first on Mason Pelt (https://www.masonpelt.com).
11 Apr 2023
Get Woke, Gain Earned Media Coverage
Get woke go broke, rhymes. It is, however, a stupid criticism nearly every time I’ve heard it applied to a company’s advertising. The exceptions are when the criticism of wokeness is a criticism of the messaging and placement. Or when a company is truly ideologically motivated, but the latter is rare. In almost every example […]
The post Get Woke, Gain Earned Media Coverage (https://www.masonpelt.com/get-woke-gain-earned-media-coverage/) appeared first on Mason Pelt (https://www.masonpelt.com).
7 Apr 2023
A Blue Check On A Pike Warns Us Not To Give Up The Web
Today is my seventh day of Twitter limbo. On March 31st, I became Elon Musk's mother for several hours. But the account was put into a type of quarantine. My username replaced by a dot, my photo removed, I cannot log in. But my profile, with the years-old blue check still stands like a head on a pike warning others that Elon Musk has mommy issues.
The post A Blue Check On A Pike Warns Us Not To Give Up The Web (https://www.masonpelt.com/a-blue-check-on-a-pike-warns-us-not-to-give-up-the-web/) appeared first on Mason Pelt (https://www.masonpelt.com).
3 Apr 2023
Stephen King’s Happiness Is A Twitter Success Metric
As a writer, Stephen King is famous, prolific, and respected. He's published over 70 novels, novellas, and non-fiction books. Whatever brain chemicals Stephen King gets from using Twitter is all he receives from his free work to add value to the platform. Since King has perhaps the fewest reasons to use Twitter of any famous person on earth, his happiness should literally be a Twitter success metric.
The post Stephen King’s Happiness Is A Twitter Success Metric (https://www.masonpelt.com/stephen-kings-happiness-is-a-twitter-success-metric/) appeared first on Mason Pelt (https://www.masonpelt.com).
31 Mar 2023
TikTok, Drugs, Congress, and Monopoly
Very few accusations are unique to TikTok. But, to the extent that members of congress know about data brokers, I assume they feel the U.S. data brokers’ selling lists of all the closeted gay people, with cancer, taking anti depressants in Kentucky are good and clean. But first party data collection by the Chinese Communist Party is bad, and dirty. The drug harm-comparison analogy here is alcohol you distilled yourself versus GHB you made in your bathtub; both being less than ideal.
The post TikTok, Drugs, Congress, and Monopoly (https://www.masonpelt.com/tiktok-drugs-congress-and-monopoly/) appeared first on Mason Pelt (https://www.masonpelt.com).
29 Mar 2023
How Forbes Monetizes The Frauds They Create
Sam Bankman-Fried, Elizabeth Holmes, and Charlie Javice share a few things in common. They all seem to have committed fraud; though a court of law convicted only Homes at the time of writing. The three are also Forbes ’30 Under 30′ Alumni. Forbes is the best in the business at monetizing frauds on the way […]
The post How Forbes Monetizes The Frauds They Create (https://www.masonpelt.com/how-forbes-monetizes-the-frauds-they-create/) appeared first on Mason Pelt (https://www.masonpelt.com).
17 Mar 2023
AI Will Break Online Search
AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best [blank] Reddit”, and anything else we seek a semi-reliable answer to at any given moment. Online search […]
The post AI Will Break Online Search (https://www.masonpelt.com/ai-will-break-online-search/) appeared first on Mason Pelt (https://www.masonpelt.com).
28 Feb 2023
Advertising Scams With MrBeast and Cory Doctorow
Every digital advertising platform wants more revenue and less expense. Policing ad quality is an expense, whereas advertising, whether the purpose is legitimate or not, generates revenue. Only when the economic incentives shift due to public outrage, demands from large advertisers or investor pressure will the companies in a position to stop advertisements of scams do something.
The post Advertising Scams With MrBeast and Cory Doctorow (https://www.masonpelt.com/adverting-scams-with-mrbeat-and-cory-doctorow/) appeared first on Mason Pelt (https://www.masonpelt.com).
22 Feb 2023
Add Value, Not Noise: An Orwellian Social Media Post
Seeing engagement bait posts in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re using. To the person who wrote this single sentence a few days […]
The post Add Value, Not Noise: An Orwellian Social Media Post (https://www.masonpelt.com/add-value-not-noise-an-orwellian-social-media-post/) appeared first on Mason Pelt (https://www.masonpelt.com).
20 Feb 2023
Apocalyptic Myths And The Horrible Reality Of AI
A mythology of artificial super intelligence has dominated the conversation about AI since the 80s. Constant media coverage of AI as if it’s a dark and threatening abyss likely to usher in an apocalypse is impacting how AI is developed, clouding the discourse when people bring up real flaws in the current generation of AIs.
The post Apocalyptic Myths And The Horrible Reality Of AI (https://www.masonpelt.com/apocalyptic-myths-and-the-horrible-reality-of-ai/) appeared first on Mason Pelt (https://www.masonpelt.com).
7 Feb 2023
How Gawker Media Once Kept Silicon Valley In Check
At one time, Valleywag part of Gawker served as a tattletale hall monitor for the startup community. But since Peter Thiel sued the publication out of existence, the startup world has run amok without media coverage until hundreds of millions of dollars are involved. That’s a problem for the entire ecosystem.
The post How Gawker Media Once Kept Silicon Valley In Check (https://www.masonpelt.com/how-gawker-media-once-kept-silicon-valley-in-check/) appeared first on Mason Pelt (https://www.masonpelt.com).
31 Jan 2023
Why Google Search Sucks And A Tribute To Neil Gaiman
Google grants access to information kings didn’t have 50 years before. I have consumed so much content, books, podcasts, movies, articles, songs, and possibly the Ph.D. thesis of a woman from Chesapeake. I cannot remember it all. Like most, I’ll occasionally use Google to find a specific but only half-recalled crumb of content. Increasingly I […]
The post Why Google Search Sucks And A Tribute To Neil Gaiman (https://www.masonpelt.com/why-google-search-sucks-and-a-tribute-to-neil-gaiman/) appeared first on Mason Pelt (https://www.masonpelt.com).
16 Jun 2022
Learning From History To Avoid Learning From Failure Is Good
“I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.” Was said by Thomas Edison after a reporter asked him How did it feel to fail 1,000 times [when inventing the lightbulb]?” I really think failure is needed to further knowledge. But not every failure pushes the limits of human understanding. […]
The post Learning From History To Avoid Learning From Failure Is Good (https://www.masonpelt.com/learning-from-history-to-avoid-learning-from-failure-is-good/) appeared first on Mason Pelt (https://www.masonpelt.com).
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