by The Basics Bitch
Ramblings of a Spicy Mind, Hosted by Leigh - I've run businesses for 26 years. I burnt out. I rebuilt. Raw, unfiltered talk about deprogramming hustle culture + patriarchy, one burnt-out woman at a time. Business foundations | Burnout recovery | Identity work No hustle. No gatekeeping. Just what actually works. Website: https://www.thebasicsbitch.com/hq Blog: https://www.thebasicsbitch.com/blog Instagram: www.instagram.com/thebasicbtch Other links: https://www.thebasicsbitch.com/
Language
🇺🇲
Publishing Since
1/22/2026
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May 16, 2026
<p><a href="https://basic-af.systeme.io/community/bbs" target="_blank" rel="noopener noreferer">Join the BBS community</a></p><p>-</p><p>Leigh discusses how small business owners can simplify their content strategy by focusing on sustainability and real engagement rather than spreading themselves thin across multiple platforms. </p><p>She emphasizes the importance of choosing the right platform, creating from existing business activities, and establishing a manageable posting rhythm.</p><p><br></p><p>Takeaways</p><ul><li>Focus on 1-2 platforms where your audience is active.</li><li>Create content from what is already happening in your business.</li><li>Consistency beats frequency for building trust.</li><li>Stop comparing your output to full-time creators.</li><li>Define what reliable posting looks like for your capacity.</li></ul><p>Key topics</p><ul><li>Content strategy for small businesses</li><li>Choosing the right social media platform</li><li>Creating sustainable content routines</li></ul><p><br></p><p>Chapters</p><p>00:00 Understanding Your Relationship with Content</p><p>02:40 The Content Strategy Dilemma</p><p>05:18 Choosing the Right Platform</p><p>07:52 Creating Sustainable Content</p><p>10:51 Defining Your Content Rhythm</p><p><br></p><p>Keywords</p><p>content strategy, small business, social media, sustainability, platform selection, consistency, content creation, engagement, social media tips</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p></p>
May 9, 2026
<p><a href="https://basic-af.systeme.io/community/bbs">Join the BBS community</a></p><p>-</p><p>Leigh discusses how small business owners can effectively use email marketing by focusing on relevance rather than volume. </p><p>She shares practical advice on when and what to send, emphasizing quality content that provides value and builds genuine connections.</p><p><br></p><p>takeaways</p><ul><li>Focus on sending emails that provide real value or genuine connection.</li><li>Send emails when you have something worth saying, not just because of a schedule.</li><li>Once a fortnight is a sustainable rhythm for most small businesses.</li><li>Relevance is the key to maintaining high open rates and engagement.</li><li> Don't apologize for gaps in your email schedule; just send valuable content.</li><li>Write for your actual audience, not an imagined 'average' subscriber.</li><li>Use real-time updates and stories to keep your emails authentic.</li><li>Build a loose, sustainable email rhythm that doesn't rely on a strict content calendar.</li></ul><p> </p><p>key topics</p><ul><li>The importance of relevance over frequency in email marketing</li><li>How to determine what to send and when</li><li>Building genuine customer connections through email</li><li>Strategies for re-engaging after a gap in communication</li><li>Optimal email frequency for small business owners</li></ul><p><br></p><p>Chapters</p><p>00:00 The Importance of Email Communication</p><p>02:27 Understanding Email Relevance Over Volume</p><p>05:09 Crafting Meaningful Content for Your Audience</p><p>07:48 Navigating Gaps in Communication</p><p>10:40 Practical Steps to Improve Email Engagement</p><p><br></p><p> keywords</p><p>email marketing, small business, content strategy, relevance, engagement, email frequency, storytelling, customer connection</p><p><br></p><p><br></p><p><br></p><p><br></p><p></p>
May 2, 2026
<p><a href="https://basic-af.systeme.io/community/bbs">Join the BBS community</a></p><p>-</p><p>Leigh breaks down simple, effective CRM strategies for small business owners and freelancers, emphasizing the importance of a straightforward system to manage leads and follow-ups. </p><p>Learn how to build and maintain a CRM that actually works for your business size and stage.</p><p><br></p><p>key takeaways</p><ul><li>The next action and date are the heart of your CRM</li><li>Build your system from memory and keep it simple</li><li>Your CRM system is a different state of being</li></ul><p><br></p><p>key topics</p><ul><li>The three core questions of CRM: Who, Where, What Next</li><li>The importance of a simple, honest system</li><li>Common pitfalls in lead management</li><li>Weekly review habits for small business success</li><li>How to build a basic CRM with a spreadsheet</li></ul><p><br></p><p>Chapters</p><p>00:00 Understanding the Lead Management Challenge</p><p>02:35 The Importance of a Simple CRM System</p><p>05:45 Tracking Leads Effectively</p><p>08:21 Building Your Own CRM System</p><p>11:01 Implementing and Reviewing Your System</p><p><br></p><p>keywords</p><p>CRM, small business, lead management, follow-up, productivity, systems, freelancing, pipeline, organization, weekly review</p><p><br></p><p><br></p><p></p><p></p>
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Ramblings of a Spicy Mind, Hosted by Leigh - I've run businesses for 26 years. I burnt out. I rebuilt.
Raw, unfiltered talk about deprogramming hustle culture + patriarchy, one burnt-out woman at a time.
Business foundations | Burnout recovery | Identity work
No hustle. No gatekeeping. Just what actually works.
Website: https://www.thebasicsbitch.com/hq
Blog: https://www.thebasicsbitch.com/blog
Instagram: www.instagram.com/thebasicbtch
Other links: https://www.thebasicsbitch.com/
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