Ramblings of a Spicy Mind, Hosted by Leigh - I've run businesses for 26 years. I burnt out. I rebuilt.
Raw, unfiltered talk about deprogramming hustle culture + patriarchy, one burnt-out woman at a time.
Business foundations | Burnout recovery | Identity work
No hustle. No gatekeeping. Just what actually works.
Website: https://www.thebasicsbitch.com/hq
Blog: https://www.thebasicsbitch.com/blog
Instagram: www.instagram.com/thebasicbtch
Other links: https://www.thebasicsbitch.com/
Join the BBS community (https://basic-af.systeme.io/community/bbs)
-
Leigh discusses how small business owners can simplify their content strategy by focusing on sustainability and real engagement rather than spreading themselves thin across multiple platforms.
She emphasizes the importance of choosing the right platform, creating from existing business activities, and establishing a manageable posting rhythm.
Takeaways
Focus on 1-2 platforms where your audience is active.
Create content from what is already happening in your business.
Consistency beats frequency for building trust.
Stop comparing your output to full-time creators.
Define what reliable posting looks like for your capacity.
Key topics
Content strategy for small businesses
Choosing the right social media platform
Creating sustainable content routines
Chapters
00:00 Understanding Your Relationship with Content
02:40 The Content Strategy Dilemma
05:18 Choosing the Right Platform
07:52 Creating Sustainable Content
10:51 Defining Your Content Rhythm
Keywords
content strategy, small business, social media, sustainability, platform selection, consistency, content creation, engagement, social media tips
9 May 2026
The 3 Rules for Effective Small Business Email Campaigns
Join the BBS community (https://basic-af.systeme.io/community/bbs)
-
Leigh discusses how small business owners can effectively use email marketing by focusing on relevance rather than volume.
She shares practical advice on when and what to send, emphasizing quality content that provides value and builds genuine connections.
takeaways
Focus on sending emails that provide real value or genuine connection.
Send emails when you have something worth saying, not just because of a schedule.
Once a fortnight is a sustainable rhythm for most small businesses.
Relevance is the key to maintaining high open rates and engagement.
Don't apologize for gaps in your email schedule; just send valuable content.
Write for your actual audience, not an imagined 'average' subscriber.
Use real-time updates and stories to keep your emails authentic.
Build a loose, sustainable email rhythm that doesn't rely on a strict content calendar.
key topics
The importance of relevance over frequency in email marketing
How to determine what to send and when
Building genuine customer connections through email
Strategies for re-engaging after a gap in communication
Optimal email frequency for small business owners
Chapters
00:00 The Importance of Email Communication
02:27 Understanding Email Relevance Over Volume
05:09 Crafting Meaningful Content for Your Audience
07:48 Navigating Gaps in Communication
10:40 Practical Steps to Improve Email Engagement
keywords
email marketing, small business, content strategy, relevance, engagement, email frequency, storytelling, customer connection
2 May 2026
How to Manage Your Leads in 10 Minutes a Week
Join the BBS community (https://basic-af.systeme.io/community/bbs)
-
Leigh breaks down simple, effective CRM strategies for small business owners and freelancers, emphasizing the importance of a straightforward system to manage leads and follow-ups.
Learn how to build and maintain a CRM that actually works for your business size and stage.
key takeaways
The next action and date are the heart of your CRM
Build your system from memory and keep it simple
Your CRM system is a different state of being
key topics
The three core questions of CRM: Who, Where, What Next
The importance of a simple, honest system
Common pitfalls in lead management
Weekly review habits for small business success
How to build a basic CRM with a spreadsheet
Chapters
00:00 Understanding the Lead Management Challenge
02:35 The Importance of a Simple CRM System
05:45 Tracking Leads Effectively
08:21 Building Your Own CRM System
11:01 Implementing and Reviewing Your System
keywords
CRM, small business, lead management, follow-up, productivity, systems, freelancing, pipeline, organization, weekly review
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Contact Ramblings of a Spicy Mind
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Ramblings of a Spicy Mind?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine