This is RAW Spotlight podcast, where we feature inspiring leaders in the B2B space and share their unique stories.

RAW Spotlight
Claim This Podcastby Victor Huynh
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Podcast Overview
This is RAW Spotlight podcast, where we feature inspiring leaders in the B2B space and share their unique stories.
Language
🇺🇲
Publishing Since
10/1/2024
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Recent Episodes

April 6, 2026
UI vs UX Explained for B2B: Turn Visitors into Leads
<p>In this episode of the Raw Spotlight Podcast, Emily and Victor break down one of the most commonly misunderstood topics in digital strategy: UI vs UX and why it matters for B2B companies. If your website is getting traffic but not converting, your user experience could be the problem. </p> <p>We cover:</p> <ul> <li>What UI (User Interface) and UX (User Experience) actually mean</li> <li>Why UI/UX is critical for B2B lead generation</li> <li>How friction in your website kills conversions</li> <li>Simple ways to improve your website experience</li> <li>Real-world examples like the "push vs pull door" analogy</li> </ul> <p>The bottom line: A good-looking website is not enough. If users are confused, they leave.</p>

April 2, 2026
AI SEO for B2B: How Buyers Are Finding You Without Google
<p data-start="680" data-end="825">In this episode of the Raw Spotlight Podcast, we break down how AI SEO is transforming the way B2B buyers research, evaluate, and choose vendors.</p> <p data-start="827" data-end="1020">For B2B companies selling high-value solutions, the buying journey has always been complex. Now with AI platforms like ChatGPT, that journey is happening before users ever land on your website.</p> <p data-start="1022" data-end="1163">Your prospects are forming opinions about your brand inside AI tools before they ever contact you.</p> <p data-start="1165" data-end="1189">That changes everything.</p>

February 23, 2026
What Is a Marketing Funnel? How B2B Companies Can Build a Funnel That Converts
<p data-start="255" data-end="342">What exactly is a marketing funnel — and why does it matter so much for B2B businesses?</p> <p data-start="344" data-end="726">In this episode of <strong data-start="363" data-end="384">The RAW Spotlight</strong>, Emily Au sits down with Ready Artwork CEO Victor Huynh to break down one of the most fundamental concepts in marketing: the funnel. From top-of-funnel awareness to mid-funnel nurturing and bottom-of-funnel conversions, Victor explains how understanding your customer's mindset at every stage can dramatically improve your marketing results.</p> <p data-start="728" data-end="985">They explore why many B2B companies struggle to convert leads, the common mistakes businesses make (especially skipping the mid-funnel), and how tactics like SEO, paid ads, email drip campaigns, webinars, and trade shows fit into a cohesive funnel strategy.</p> <p data-start="987" data-end="1153">If your leads aren't turning into deals — or you're unsure how to measure funnel performance — this episode will give you clarity, structure, and actionable insights.</p> <p data-start="1155" data-end="1216">So, get comfortable, settle in, and get ready to be inspired.</p>
58 total episodes available
Recent guests on RAW Spotlight
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Victor Huynh
Guest
Martin Gamez
Guest
Jake Hanes
Guest
Amy Loh
Guest
Oceanna Lenon
Guest
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Frequently asked questions
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- What is RAW Spotlight?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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