UI vs UX Explained for B2B: Turn Visitors into Leads
In this episode of the Raw Spotlight Podcast, Emily and Victor break down one of the most commonly misunderstood topics in digital strategy: UI vs UX and why it matters for B2B companies. If your website is getting traffic but not converting, your user experience could be the problem.
We cover:
What UI (User Interface) and UX (User Experience) actually mean
Why UI/UX is critical for B2B lead generation
How friction in your website kills conversions
Simple ways to improve your website experience
Real-world examples like the "push vs pull door" analogy
The bottom line: A good-looking website is not enough. If users are confused, they leave.
2 Apr 2026
AI SEO for B2B: How Buyers Are Finding You Without Google
In this episode of the Raw Spotlight Podcast, we break down how AI SEO is transforming the way B2B buyers research, evaluate, and choose vendors.
For B2B companies selling high-value solutions, the buying journey has always been complex. Now with AI platforms like ChatGPT, that journey is happening before users ever land on your website.
Your prospects are forming opinions about your brand inside AI tools before they ever contact you.
That changes everything.
23 Feb 2026
What Is a Marketing Funnel? How B2B Companies Can Build a Funnel That Converts
What exactly is a marketing funnel — and why does it matter so much for B2B businesses?
In this episode of The RAW Spotlight, Emily Au sits down with Ready Artwork CEO Victor Huynh to break down one of the most fundamental concepts in marketing: the funnel. From top-of-funnel awareness to mid-funnel nurturing and bottom-of-funnel conversions, Victor explains how understanding your customer's mindset at every stage can dramatically improve your marketing results.
They explore why many B2B companies struggle to convert leads, the common mistakes businesses make (especially skipping the mid-funnel), and how tactics like SEO, paid ads, email drip campaigns, webinars, and trade shows fit into a cohesive funnel strategy.
If your leads aren't turning into deals — or you're unsure how to measure funnel performance — this episode will give you clarity, structure, and actionable insights.
So, get comfortable, settle in, and get ready to be inspired.
Who has been a guest on RAW Spotlight
Names identified in recent episode analyses. Showing up to five guests.
Martin Gamez
Jake Hanes
Amy Loh
Oceanna Lenon
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
776,815
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 68 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
87
Social presence
0
YouTube
93
Engagement
32
Contact RAW Spotlight
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