Re-Imagining Online Business

About Re-Imagining Online Business

A show about growing your online business while having a human experience in our current world. Join us for conversations where we think critically about how to take focus off of what celebrity entrepreneurs are selling and orient toward your actual business, real world circumstances, and the people you serve. We will discuss topics like marketing strategy, content creation, pricing, and offers development through a new lens that puts values, people, and impact first.

Publisher

Fruition Growth Network

Category

business · business

Language

en

Explicit

Yes

First episode

1 Apr 2024

Latest episode

7 Jul 2026

Latest episodes

15 episodes in the feed.

1. 

   7 Jul 2026

   You Have to Get Paid: Business Models, Pricing, & Building Offers People Can Actually Afford

   It started on a walk, with Tristan half-yelling "what is it with people?"—why won't they get that marketing isn't about selling? But here's the catch Brooke named right back: the only reason most people care about marketing is that they need to get paid. So when we lead with "it's not about selling," we sail right past the thing keeping people up at night. This one's about closing that gap—making peace with the fact that you have to ask people for money, and building a business model that actually lets you do it.

2. 

   9 Feb 2026

   The Things Every Solopreneur Needs to Hear Right Now

   This episode is a gut check for solopreneurs navigating marketing, messaging, burnout, and the lies we’ve been sold about how to “do business right.” Heads up: This is a cannabis-friendly space. You’ll hear us mention it briefly in this convo. We don’t center it, but we also don’t hide it. If that’s not your thing, you’ve got full permission to opt out. Consent and transparency matter. Okay, now—here’s what we really need to talk about. In this conversation, Tristan and Brooke check-in about this moment and then explore the things Tristan wants every entrepreneur, solopreneur, or online business owner to hear right now: Marketing is not selling. We need to stop conflating the two—it's keeping us stuck. Marketing is visibility, storytelling, and building trust in your expertise—not just cranking out content. Discernment is a skill. Learn the difference between a growth edge and a clear NO in your work. Stop distracting yourself with tasks that feel easy or comfortable but don’t necessarily move things forward. You don’t need to “figure out your niche.” Really. You chose to work for yourself—so do it differently. Unlearn the templates. Break the rules. Make it yours. This is not your average marketing or business pep talk. It’s an invitation to come back to your truth, clarify your focus, and stop wasting time trying to “get it right” according to someone else’s blueprint. Call to Action: Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it! + Episode Transcript

3. 

   26 Jan 2026

   Beyond the Binary: Reimagining Gendered Language in Marketing

   In this episode, Tristan and Brooke unpack a deeply nuanced, often messy conversation about the use of the word women (or womxn) in values-driven marketing—and what it means when that word doesn't fit. We talk about the continued use of gendered language in spiritual, somatic, and entrepreneurial spaces, the harm it can unintentionally cause, and how we might reframe our language to be more aligned, expansive, and inclusive. This one’s part call-in, part call-out, and 100% rooted in care. We explore: - The disconnect between inclusive intentions and exclusive language - Tristan’s personal journey navigating gender and visibility in business - Why narrowing your niche around “women” can unintentionally uphold the very systems we’re trying to dismantle - What it really means to market beyond the binary - The power of resonance—and who gets left out when we default to gendered branding Whether you’re a coach, healer, artist, or entrepreneur, this episode invites you to pause and reimagine how you speak to your people—especially if your people are more expansive than the word women can hold. Relevant Resources: Tristan’s article, “What to Say Instead of “Womxn” and Why It Matters” Tristan’s article, “Spiritual Work Shouldn’t Harm: On Gender, Power, and Sacred Practice” More free resources on gender and trans inclusion work Call to Action: Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it! + Episode Transcript

4. 

   26 Jan 2026

   Rethinking Niching & Pricing: Beyond Boxes, Buzzwords, & Business as Usual

   This episode was not planned—but it needed to happen. In a spontaneous and electric conversation (recorded in early January), Tristan and Brooke riff on one of the most overused and misunderstood concepts in the online business world: niching. What unfolds is a real-time unraveling of binary thinking—about how we define ourselves, our work, and our worth. We dig into: Why the dominant narrative around niching is flawed—and how it's keeping many of us stuck The myth of “clarity” and how it can be weaponized against multi-dimensional entrepreneurs A new lens on pricing, sustainability, and self-trust The false binary of “strategic” vs. “authentic” visibility How queer and trans experience often mirrors the complexity of marketing in extractive systems This one’s got whiteboard energy. It’s messy, layered, and full of moments that might help you see your work (and your marketing) in a new light. If you’ve ever thought: “I do too many things. I don’t have a clear niche.” or “I don’t know how to price my work in a way that feels good and still pays the bills…” ...this conversation is for you. Mentions & Resources: Gary Katz and the Katz Roadshow Shoutout to Clementine Gold Group Biz Models for Equity on-demand webinar Call to Action: Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it! + Episode Transcript

5. 

   1 Aug 2025

   Season 2 Begins: Building Business in a Time of Collapse

   Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead. This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’re noticing (and resisting), what it feels like to be in a visibility-scarcity cycle, and the impossibility of showing up “strategically” while also advocating for liberation. Here’s what we get into: A peek at what’s coming this season: topics like the nuances of ChatGPT, visual branding with integrity, and the “is Instagram dead?” convo. A sincere and vulnerable exchange around gender identity and personal evolution The deep tension between capitalism and the grief of witnessing more and more state violence Questions of responsibility, urgency, and sustainability in business right now If you’re sitting with the both/and of business and grief, strategy and uncertainty—you’re not alone. This season, we’re exploring it in more detail. Mentions & Resources: Alex Iantaffi & HOLDING GROUND @veritas_22 on Instagram Couples Therapy (on Showtime) Pee-wee as Himself (on HBO) Devon Price’s article, If You *Must*, Here is How to Be a Content Creator Without Crashing Out or Losing Yourself Call to Action: Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it! + Episode Transcript

6. 

   15 Apr 2025

   Episode 9: What Season 1 Taught Us About Doing Things Differently

   In the season finale, Tristan and Brooke reflect on what they’ve learned over the course of Season 1 of Re-imagining Online Business. From shadowbanning myths and evolving content strategies to watching too much true crime and smoking cannabis on mic (yes, really—content warning!), this episode is as honest and unfiltered as it gets. We talk about: Why our podcast release schedule turned out to be less than “strategic” What’s actually going on with Instagram engagement (spoiler: it’s not always the algorithm) The value of low-engagement content, and why we’re okay with it What’s working in marketing in 2025—and what’s not Creating business sustainability beyond the six-figure fantasy Taking real risks in our messaging and naming systemic harm Why relationship-building always matters more than reach And yes, we also spend a solid 25 minutes talking about Netflix thrillers, Channing Tatum, and voting scandals involving Arnold Schwarzenegger impressions. You’re welcome. Mentions & Resources: Our free workshop: Instagram, Stay or Go: Navigating Marketing Beyond Social Media — replays available! Foundations to Fruition (formerly Biz Camp) — beginning May 2025: A 12-session experience to get back to basics, gain foundational business knowledge, receive coaching to apply it to your work, and ultimately gain the information you need to create your own business strategy. Call to Action: Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it! + Episode Transcript

7. 

   12 Mar 2025

   Episode 8: Can You Really Run an Ethical, Anti-capitalist, Non-manipulative Business?

   In this thought-provoking conversation, Tristan and Brooke dive into the complexities of claiming to run an "anti-capitalist" and "ethical" business. What do these terms actually mean, and how are they being used in today’s discourse? Is capitalism becoming a catch-all term to describe everything broken in our systems? This episode unpacks the nuance of these claims and discusses the implications of using the language of resistance without deep engagement with the systems at play. Rather than opting out of capitalism—a system we are all entangled in—this conversation explores what it means to work within and against the system simultaneously. Brooke and Tristan critique how terms like "capitalism," "late-stage capitalism," and "anti-capitalism" are often used without specificity, serving as a surface-level virtue signal rather than a call to real, actionable change. Key discussion points: The importance of precise language when critiquing capitalism and business ethics. Why vague claims of anti-capitalism can sometimes be a form of bypassing deeper systemic analysis. The impossibility of truly "opting out" of capitalism and what ethical business practices might look like within the system. How business owners can meaningfully engage with systemic change while still running a sustainable business. Mentions & Resources: Free webinar: ChatGPT & Your Work with Patricia Grenseman Learn more about Patricia’s ChatGPT programs Scene On Radio podcast season on Capitalism Brooke’s conversation with Tara McMullin on the What Works podcast, What is an ethical business? VERY IMPORTANT: VOTE ON WHO DID A BETTER ARNOLD IMPRESSION Links: Visit joinfruition.com for more programs and resources, including the upcoming FREE workshop, Instagram: Stay or Go? Navigating Marketing Beyond Social Media on Friday, March 28th And of course, you can also get more info about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com Call to Action:Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it! + Episode Transcript

8. 

   30 Dec 2024

   Episode 7: How to Grow Your Work with Networking & Collaborations

   Relationships are absolutely fundamental to any business. And yet so many online business owners often seem to be doing everything possible to bring in clients without having to make direct contact with other humans. The internet can make this particularly confusing, because the nature of relationships on the internet is confusing! What’s more, it’s so easy to feel isolated as an entrepreneur and to not even think about turning to other people. The reality is, more than your social media presence—more than any aspect of your digital marketing strategy, being active in the community you serve is probably the biggest advantage you can have in growing your work. Whether you're an introvert, socially anxious, or just unsure of where to begin, this conversation offers actionable advice and thoughtful perspectives on: Shifting your focus from audience size to nurturing existing connections. Understanding how relationships can be the "soil" for sustainable growth. Building trust and collaborations that align with your values and vision. Navigating the role of digital tools like Instagram alongside in-person or community engagement. Practical steps for finding opportunities, connecting with aligned professionals, and maintaining integrity in partnerships. Tristan and Brooke also reflect on how privilege and positionality impact collaborations and share personal stories about opportunities born from intentional relationship-building. Takeaways: Relationships are the foundation of any business. Invest time and effort in nurturing them. Focus on serving your current audience and community rather than chasing endless growth. Show up authentically—whether in networking events, online platforms, or collaborations. Don’t bypass direct connections; meaningful interactions outlast transactional marketing tactics. Mentions & Resources: Free Workshop: ChatGPT & Your Work with Patricia Grenseman - Friday, January 10th, 10-11:30am Pacific / 1-2:30pm Eastern Concept to Conversion Program: A 4-week intensive to guide you in getting your next offer out into the world, starting January 21st Links: Visit joinfruition.com for more programs and resources. And of course, you can also get more info about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com Call to Action:Enjoyed this episode? Leave a rating and review on Apple Podcasts, and let us know how these insights are helping you in your work, or share this episode with someone who might benefit from it! + Episode Transcript

9. 

   31 Aug 2024

   Episode 6: Content Marketing in 2024 (wtf is working?)

   At this point most entrepreneurs and service-based business owners are familiar with the significance of content marketing, and yet many of might be wondering wtf is working as far as content marketing in 2024? (Seems to be an ongoing theme on the podcast, huh?!) The truth is there are different types of content marketing, and the success of these different types of content should be evaluated according to different metrics. The other truth is, surprise, Instagram isn’t the Answer to all effective content marketing! Topics discussed: The value of clarifying your business model, positioning, and messaging so you can create a content strategy that truly works. Understanding that the point of content marketing is to generate business income, and to go beyond simply selling—content marketing is most optimal when it provides evidence of the fact that you can actually do what you claim to do in your work! The importance of creating content that Introduces, Nurtures, and Converts, and then understanding which places to share which types of content (i.e. Instagram might not be the ideal conversion platform, but perhaps it’s great for nurturing your audience!). Rethinking marketing beyond social media and creating an aligned Marketing Ecosystem. Making content with more ease and the value of repurposing (with purpose), particularly in relationship to building trust and strengthening our “brands.” …and more. People & resources mentioned: Marketing Ecosystem PDF Michelle Cassandra Johnson Meg Casebolt Meg’s free SEO training on joinfruition.com Tanya Geisler Interested in learning more about the topics we’re exploring on the podcast? Join us for BIZ CAMP! BIZ CAMP is a 4-week intensive program focusing on essential business concepts for entrepreneurs and service-based business owners so we can create strategies that will truly shift with the ever-evolving landscape of online business. In Fall Biz Camp, we’ll talk: Positioning, Messaging, Offers & Business Models, Equitable Pricing, and so much more. We start September 5th and meet Thursdays and Saturdays. Registration is offered on a sliding scale $650-$1850 USD; payment plans available for all tiers without incurring additional fees. Reach out if you have any questions. And of course, you can also get more info about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com +Episode Transcript

10. 

    4 Aug 2024

    Episode 5: What to Sell Online in 2024

    At a time when people are spending less and less on non-essentials, how are service-based business owners considering offers design? What “worked” in 2020-2021, and even in 2022-2023, has shifted considerably. And we can’t simply change our prices in order to continue to meet and serve our clients—that won’t support us in creating sustainable work. This episode starts with a very important update on the topic of Justin Timberlake and Tristan’s previous claim that he’s a “good guy.” Additional topics discussed: - The value of getting clear about what we actually do, and being as specific as possible about how we help clients cultivate results. - The role of having a methodology or framework, and the importance of being willing to ditch it or for it to shift and evolve over time or with each client. - Rethinking the value ladder, and getting creative with our offers in order to meet the unique moment we’re in financially and socio-politically. - Centering sustainability while also centering equity and access in our pricing and how we structure our offers to meet clients’ needs and ours. …and more. Resources mentioned: - Brooke’s Creating an Effective Sales Page on-demand webinar - Kristy Fanton’s Social Proof Sidekick Resources not mentioned that should’ve been: BIZ CAMP! We’re at it again—icymi, BIZ CAMP is an 8-session program to support service-based business owners in creating a foundation and strategy that will actually support you as the landscape of entrepreneurship continue to change. In Fall Biz Camp, we’ll explore topics like Positioning, Messaging, Offers & Business Models, Equitable Pricing, and so much more. We start September 5th and meet Thursdays and Saturdays. Registration is offered on a sliding scale $650-$1850 USD; payment plans available for all tiers without incurring additional fees. Reach out if you have any questions. And of course, you can also get more info about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com +Episode Transcript

11. 

    15 Jun 2024

    Episode 4: Pricing & Sales in 2024

    It seems like every online business or marketing coach is talking about ethical pricing and sales these days. Wtf does it mean to be “ethical” when it comes to marketing and sales? And how do we actually price our work effectively? Hint: it’s not a matter of simply raising or lowering rates! Here’s what we’ve found (aka topics discussed in episode 4): We are witnessing a shift in sales planning for online service based business owners—we’re moving out of an era of talking about how to “get the sale” and into an era of “how can we create businesses that attract the right people into the right containers” Part of being values-aligned is making things accessible for a client base and sustainable for the service-based business owner There’s really only one “rule” to pricing and it’s probably not what you think it is Other (important) topics discussed: Love on the Spectrum and Ru Paul’s Drag Race Love Island as a bougie terrarium Manipulation vs trust in marketing and branding Sales and consent Interested in learning more? Join us for SUMMER BIZ CAMP! This is an 8-week experience during the slowest time of the year to get back to basics, gain foundational business knowledge, receive coaching to apply it to your business, and ultimately gain the information you need to create your own business strategy and be ready for the fall. All sessions will meet on Wednesdays: June 26th - August 14th - 10-noon Pacific / 1-3 Eastern. Registration is available according to three-tiered pricing with payment plans. LEARN MORE And of course, you can also get more info about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com Episode Transcript

12. 

    31 May 2024

    Episode 3: Marketing trends in 2024 (Wtf is working?)

    At this point most online service-based businesses know that engagement is down across all forms of marketing—all apps and all types of content. People are overwhelmed by choices more than ever before, and we have less tolerance for content that doesn’t feel human. So how do we retain clients and keep people sticking around? In this episode, we review some interesting and compelling research about marketing strategy in 2024 and what’s “working.” Here’s what we’ve found (aka topics discussed in episode 3): Consumers are looking for authenticity and values. People want to connect with people, not brands. Running an effective Instagram account is not equitable to running a sustainable business. So many of us have become focused on content marketing, and Instagram in particular, and we need to start measuring effectiveness differently. It’s not bad business to talk about genocide. In fact, quite the opposite—it’s bad business to try to be apolitical at this point. Takeaways: stop mimicking other entrepreneurs be clear about your values focus on relationships, retention, and trust over traffic/reach make your work potent and easy to digest Creators mentioned: Abigail Rose Clark @abigail.rose.clarke and Casey Tanner @queersextherapy Resources mentioned: Re-imagining Marketing FREE workshop on the Fruition platform Learn more about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com

13. 

    13 May 2024

    Episode 2: The key to an engaging content strategy in 2024 (make it easy)

    What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low? As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in the human existence. If we’re all on our devices filtering out what we want to read and doing it at lightning speed, how do we actually land with our audience? Hint: there’s value in making it easy. Topics discussed in episode 2: Creating an engaging content strategy with scroll stopping content that actually orients to the current digital moment Making less work for our audience, our clients, and ourselves—rather than making more, how can we make it easier The new online era in which graphics don’t need to be fancy. and short, concise, and minimal “wins” The value of sharing your voices more than your aesthetic Developing a strategy that is human-centered rather than internet-centered Creators mentioned: Raudhah Rahman @raudhah.rahman and Casey Tanner @queersextherapy Learn more about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com Learn more about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com Visit https://www.reimaginingonlinebusiness.com/podcast for full show notes and transcript.

14. 

    19 Apr 2024

    Episode 1: We need to talk about entrepreneurship in 2024

    Welcome to episode one of the new Re-imagining Online Business podcast! Join Brooke Monaghan and Tristan Katz in this initial conversation as they explore the complicated landscape of online business in 2024. Topics discussed: The vulnerable truth that running a business right now is often hard and scary What’s changed in the last 4+ years and where are we now, particularly when it comes to service-based online business What kind of online business trends can we expect in 2024, or what are some things to know about growing your online business in 2024 Challenging “magical thinking” and “you can do it, too!'“ narratives What does it mean for a business to truly “work” The misleading nature of Instagram, and the fact that what we see online isn’t necessarily the full story The question of interrupting business as usual while also supporting ourselves through our work Maintaining creative energy even when the world is particularly distressing and disturbing Learn more about Brooke and Tristan on their websites: brooke-monaghan.com and katz-creative.com Visit https://www.reimaginingonlinebusiness.com/podcast for full show notes and transcript.

15. 

    1 Apr 2024

    Trailer: Welcome to Re-imagining Online Business

    Welcome to Re-imagining Online Business, a new podcast from Brooke Monaghan and Tristan Katz. Join us as we discuss topics like digital marketing, pricing, content creation and more, all through a lens that acknowledges the state of our current world, the real circumstances of ordinary people trying to grow their work online, and the fantasy that we have been sold by the business development industry.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

16 ratings

Podcast Authority Score: 13 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

6

Social presence

0

YouTube

0

Engagement

51