Welcome to Reactive Enablement. Each week Samantha Thompson and Bryce Campbell react to enablement trends, best practices, career advice, and missteps all rooted in their lived experience. No buzzwords. No performative thought leadership. Just real perspectives from two enablers. Sit down, buckle up, and let's react.
All thoughts and opinions are their own.
This week we react to how to navigate your company adopting AI, getting from adoption to impact, and why AI Fluency is THE GTM competency. We then answer a meta question of "If you joined a company with five disparate AI tools, how would you navigate it as an enabler?" All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
8 Sept 2026
Ep. 16: Partner Enablement 101
In this week's office hours session, Bryce overviews why you can't just lift and shift sales enablement strategy to partners, the nuances between different types of partners, and how to measure your strategy's effectiveness. All thoughts and opinions are his own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
25 Aug 2026
Ep. 15: T-6 Months to SKO
In this week's office hours session, Samantha dishes on how to prioritize the 6 months leading up to SKO. What do focus on, what to avoid, and avoiding pitfalls she encountered in the past. All thoughts and opinions are her own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
28 Jul 2026
Ep 14: AI in Enablement
This week we react to how we're using AI as enablers, how NOT to use AI, and our predictions on how AI will impact the profession. All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
7 Jul 2026
Ep. 13: Pivoting BEYOND Enablement
This week we react to Bryce's career pivot! He now owns strategy, programs, and enablement. He dishes on why he thinks this is the future of enablement, how AI has accelerated this change, and why you should consider a pivot too. All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
23 Jun 2026
Ep. 12: Are We Measuring Enablement Wrong?
This week in another bite-sized Office Hours Samantha is addressing the elephant in the room: "How do we measure enablement in the age of AI? Are we doing it all wrong? And how do we pivot?" All thoughts and opinions are her own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
9 Jun 2026
Ep. 11: Running a Great Workshop
This week we react to running an impactful in-person workshop and staying on your A-game during work travel. Consider these tips the next time you're asked to run a bootcamp! All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
26 May 2026
Ep. 10: Rocking the Hiring Manager Interview
This week we react to rocking your next hiring manager interview. We ask each other the common questions we've gotten, explain how we approach them, and share real answers we use. Thank you to the folks that submitted questions! All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
19 May 2026
Ep. 09: Responding to Requests for Free Work
This week we're launching a new bonus episode format: Office Hours! In these solo episodes we'll go deep into one specific topic. To kick it off, Samantha is answering the question "How do you respond to requests for free work while interviewing?" All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
5 May 2026
Ep. 08: Acing the Recruiter Screen
This week we react to acing the recruiter screen. We ask each other the most common questions we've gotten, explain how we approach them, share real answers we use, and offer a few pro-tips along the way. All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
28 Apr 2026
Ep. 07: Interview Icks
This week we react to "interview icks" we've experienced and everything off-putting about the current start of interviewing. All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
14 Apr 2026
Ep. 06: New (leadership) role. Now what?
This week we react to navigating a new role as an enablement leader. We take you from the interview process through the first month. All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
7 Apr 2026
Ep. 05: Stress Management 101 for Enablers
This week we react to the fact that we neglected to mention of the biggest tips for a new role...stress management! We dig into our top tips for enablers. This is a deeply human and personal episode. Enjoy! All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
2 Apr 2026
Trailer
Welcome to Reactive Enablement. Each week Samantha Thompson and Bryce Campbell react to anything and everything happening in enablement. No buzzwords. No performative thought leadership. Just real perspectives from two enablers. All thoughts and opinions are their own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
31 Mar 2026
Ep. 04: New role. Now what?
This week we react to navigating a new role as an IC. We take you through listening tour best practices, identifying quick wins, and communicating your value back to leadership. All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
24 Mar 2026
Ep. 03: Owning Your Journey
This week we talk about what it means to own your growth in enablement, what it can look like, and how to get started. Whether you're brand new to enablement or seasoned this has something for everyone!
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on)
License code: U5EETE0ESSANVUSD
17 Mar 2026
Ep. 02: The Bar is So Low
This week we react to why the bar is so low for enablement, what we can do about it, the use of AI in enablement, and dig into the nuances of partner enablement. All thoughts and opinions are our own.
Music from #Uppbeat (https://uppbeat.io/t/airstream/bring-it-on).
License code: U5EETE0ESSANVUSD
9 Mar 2026
Ep. 01: Buzzword or Profession?
This week we react to whether or not Enablement is more buzzword than profession, the HighSpot and Seismic merger, and sales kickoffs. All thoughts and opinions are our own.
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