A show about realizing the business ideas of early-stage entrepreneurs.
Ian Black interviews early-stage company founders to hear what it's really like getting a business off the ground. How do you launch a startup? What does it take to turn an idea into a business? How do you turn a profit? On Ready For Launch, we get the answers to those questions straight from the people making it happen today.
Be inspired by their stories. Learn from their mistakes. Understand the mindset it takes to create something from nothing.
059 - From Cavities to Category Creation with Sam Coxe, Founder of Flaus (Oprah’s favourite Electric Flosser)
Welcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses.
In this interview, Samantha Coxe shares her journey from law to founding Flaus, the world's first electric flosser. Discover how her perseverance, strategic research, and innovative mindset led to creating a new category in oral care, overcoming challenges, and leveraging opportunities like Shark Tank and Indiegogo.
Links
Website - https://goflaus.com/ (https://goflaus.com/)
Instagram - https://www.instagram.com/goflaus (https://www.instagram.com/goflaus)
LinkedIn - https://www.linkedin.com/in/samanthacoxe/[](https://www.linkedin.com/in/omsalem/) (https://www.linkedin.com/in/samanthacoxe/%5B%E2%81%A0%5D(https://www.linkedin.com/in/omsalem/))
Key Topics
Journey from law to entrepreneurship
Creating a new product category in oral care
Strategic market research and validation
Leveraging crowdfunding and TV for growth
Lessons learned from building a startup
Chapters
00:00 Introduction to Flaus and Its Unique Proposition
02:41 Childhood Influences and the Development of Perseverance
05:52 The Journey from Law to Entrepreneurship
08:52 Realizing the Need for Creativity in Career
11:42 The Birth of the Electric Flosser Idea
14:53 Market Research and Validation of the Business Idea
17:36 The Impact of Personal Experiences on Business Vision
20:40 Building a Brand for Diverse Demographics
23:28 Strategic Insights and Future Opportunities
35:36 Targeting Diverse Audiences in Branding
36:42 Navigating the Challenges of Product Development
40:59 Learning from Mentors and Industry Leaders
44:57 The Journey to Shark Tank: Preparation and Strategy
49:15 The Impact of Shark Tank on Business Growth
51:03 Behind the Scenes of Shark Tank
55:30 The Power of Manifestation in Business
01:00:34 Advice for Aspiring Entrepreneurs
14 Apr 2026
058 - From FAANGs to Founder, with Zainab Ghadiyali, Founder of Eat Cook Joy and Stackbirds
Summary
Welcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses. This week, Zainab Ghadiyali shares her unconventional journey from growing up in India to becoming a tech entrepreneurin San Francisco. She discusses the hype around AI, her startups in food and AI, and practical lessons on building impactful businesses.
Links
Websites
https://www.eatcookjoy.com/ (https://www.eatcookjoy.com/)
https://www.stackbirds.xyz/ (https://www.stackbirds.xyz/)
LinkedIn
(https://www.linkedin.com/in/omsalem/)https://www.linkedin.com/in/zainabg/ (https://www.linkedin.com/in/zainabg/)
|Chapters
00:00 - AI: Overhyped or Undervalued?02:32 - The Journey of an Entrepreneur05:28 - Childhood Influences and Curiosity08:36 - Navigating Challenges and Risks11:45 - From Health Economics to Tech14:25 - Learning to Code and Breaking into Facebook17:32 - The Importance of Surrounding Yourself with the Right People20:22 - Values and Relationships in Personal and Professional Life23:22 - Vulnerability and Connection26:27 - The Entrepreneurial Spirit29:12 - Financial Stability and Taking Risks32:17 - Overcoming Homelessness and Building Resilience35:22 - Finding Balance and Growth38:28 - The Inspiration Behind Eat Cook Joy40:14 - The Challenge of Culinary Entrepreneurship42:51 - From Idea to Pilot: The Journey of a Startup48:46 - Building a Business: Lessons from the Ground Up53:29 - Navigating the Two-Sided Marketplace55:47 - The Birth of StackBirds: A New Venture01:00:45 - AI in Daily Operations: A Founder’s Perspective01:11:58 - The Transition from Employee to Entrepreneur01:18:18 - Starting Your Own Business: Practical Steps
31 Mar 2026
057 - Revolutionizing Washing: The Science of Microbiome-Friendly Products - with Eli Halliwell, Founder of Sans Savon & Hairstory
Welcome to Ready For Launch, the show about how founders of early-stage companies launched their businesses.
Eli Halliwell shares his entrepreneurial journey from disrupting the haircare industry with innovative, microbiome-friendly products to his past ventures in the automotive space. Discover how he identifies opportunities for innovation, the challenges of changing routines, and the impact of AI on entrepreneurship.
Links
Website - sanssavon.com (http://sanssavon.com/) & hairstory.com (http://hairstory.com/)
Substack - Eli Halliwell (https://elihalliwell.substack.com/) (https://www.linkedin.com/in/omsalem/)
Chapters
00:00 Introduction to Eli Halliwell's Entrepreneurial Journey
08:45 Innovative Approaches to Hair and Body Care
19:21 Eli's Unique Background and Early Career
27:38 The Evolution of Entrepreneurship in Today's World
42:14 Navigating the Haircare Industry
48:52 Innovative Business Models in Haircare
53:34 Challenges in Changing Consumer Behavior
56:10 Transitioning Leadership and New Ventures
01:00:08 Creating a New Brand: Sans Savon
01:06:35 Customer Acquisition in a Changing Market
01:09:41 Evaluating Growth and Future Steps
01:14:28 Advice for Aspiring Entrepreneurs
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
6 ratings
Contact Ready For Launch: How To Build A Startup
Guest appearances
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Host of Ready For Launch: How To Build A Startup?
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