Ready, Set, Go-to-Market

About Ready, Set, Go-to-Market

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

Publisher

Richard King

Category

business

Language

en

Explicit

Yes

First episode

17 Aug 2021

Latest episode

17 Aug 2021

Latest episodes

3 episodes in the feed.

1. 

   17 Aug 2021

   How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio

   In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio. Nowadays, product marketers are viewed as the central connector between marketing and sales. Holly and Devon explore how this relationship is managed, tips for PMMs looking to build strong relationships, and ways sales and marketing can collectively support product marketing.

2. 

   17 Aug 2021

   The fundamentals of GTM | Kavya Nath, Sprinklr

   In the first episode of Ready, Set, Go-to-Market, host Holly Watson is joined by Kavya Nath, Senior Director of Product Marketing at Sprinklr.

3. 

   17 Aug 2021

   How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?

   In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin. Holly and Shirin discuss the PM to PMM relationship and how the alignment between the two roles can influence the go-to-market process.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.0 / 5

7 ratings

Contact Ready, Set, Go-to-Market

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.