How can I take my business online? Is passive income just a pipe dream? and is it *really* possible to achieve a 5 or 6 figure launch?
Welcome to the Ready, Set, Launch Podcast where we'll answer all of this and more! Week after week, host Jessica Tutton brings you open and honest conversations around what it takes to build, manage & scale a thriving online business from home, while juggling life with 3 young kids.
From practical quick tips on all things course creation, launch strategies & Facebook Ads… To real insights into the highs and lows of running a successful business from home during nap times & late at night, you'll learn how to take simple steps to creating an online business you love.
Along with Jess sharing her knowledge, tips & strategies, she interviews other amazing women in the online business world who are making a big impact through the incredible work they do - and they've all got a powerful message to share with YOU!
The Ready, Set, Launch Podcast is here to inspire, motivate and equip you to take ACTION in building, launching & scaling your online business.
Are you ready? Hit subscribe & let's go!
Selling online comes down to two things: traffic and conversions. If you're running ads, getting leads, and still not selling, this episode is for you. It's a conversion problem, and it almost always comes down to your messaging.
In this episode, I'm breaking down why messaging isn't something you write once and forget, it's something you test, tweak, and refine at every stage of your funnel.
In this episode I'm sharing 3 real examples from inside Course Sales Academy:
→ The client preparing to launch whose webinar headline was about to attract the wrong person entirely — and the one word that changed everything before it ever went live
→ The client who took her cost per lead from $15 to $1 — not by perfecting her copy in a Google Doc, but by running it, getting real feedback from her ads, and tweaking it call after call
→ The client who had the right people showing up to her webinar, but lost the sale because she was teaching over their heads — and the simple fix that turned it around
If your ads are running and your traffic is there, but the sales aren't following, this is for YOU!
8 Jul 2026
Nobody Is Paying Attention (And Why This Can Be a Good Thing)
Do you ever feel like everyone is watching, analysing, and judging everything you post, every email you send, and every offer you promote?
Yeah. They're not.
In this episode I'm sharing the one mindset reframe that has made marketing feel so much easier for me over the years, especially during launches when the temptation to pull back, go quiet, or dilute your message is at its strongest.
Because the truth is, people aren't paying nearly as much attention as you think they are. And once you really internalise that? It's actually incredibly freeing.
If you've ever stressed about emailing your list too much, worried that people are sick of hearing about your offer, or talked yourself out of posting because you're not sure what people will think, this one's for you.
22 Jun 2026
The 3 Numbers That Determine If Your Ads Will Be Profitable
If you've ever wondered whether your ads are actually working (or why they're not) this episode is for you.
Because most people start running ads without knowing what "working" even looks like. They watch the views, the clicks, the reach... and completely miss the numbers that actually matter.
In this episode I'm walking you through the three specific numbers that will determine whether your ads are profitable before you spend a single dollar, and how to use them to reverse engineer exactly what you need to achieve to hit your revenue goals.
If you're running ads and guessing, or thinking about starting ads and have no idea where to begin with the numbers, this is for you.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 59 / 100
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Quality
86
Social presence
0
YouTube
0
Engagement
81
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