Let’s pull back the curtain on what really goes down in the Startup world. Every episode offers honest, off-the-cuff chats with founders, investors, analysts, and other Startup insiders as they share the hard-earned wisdom you can't find in a business textbook. We break down the wins, the disasters, the risky bets, and the lessons learned along the way, delivered with zero intimidation and a lot of practical takeaways. If you’re building, dreaming, or just curious about how Startups actually work, you’re in the right place. Ready? Set…let’s get STARTed!

Ready, Set, Startup! - Strategies from Founders, Funders, and Beyond
Claim This Podcastby Brandon Reed
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Podcast Overview
Let’s pull back the curtain on what really goes down in the Startup world. Every episode offers honest, off-the-cuff chats with founders, investors, analysts, and other Startup insiders as they share the hard-earned wisdom you can't find in a business textbook. We break down the wins, the disasters, the risky bets, and the lessons learned along the way, delivered with zero intimidation and a lot of practical takeaways. If you’re building, dreaming, or just curious about how Startups actually work, you’re in the right place. Ready? Set…let’s get STARTed!
Language
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Publishing Since
2/21/2025
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Recent Episodes

April 13, 2026
From Reactive to Relational: The Biology of Better, More Connected Leadership w/ Aya Jokub
Aya Jacob, a business psychologist researching connected leadership, believes most founders misunderstand what actually makes them effective under pressure. After a decade in high-stress digital marketing, she saw how a leader’s internal chaos quietly ripples through a team, shaping trust, performance, and culture. That experience led her to study the link between self-connection and leadership impact, and what she’s finding challenges the idea that so-called soft skills are optional. In this episode, we unpack why urgency often masks reactivity, how nervous system regulation influences decision-making, and why psychological safety is a strategic advantage in fast-moving startups. Aya explains what self-connection really looks like in practice, how presence changes communication even over Slack and email, and how leaders can create conditions where people feel safe, clear, and motivated to perform at a high level. --- Episode Resources “The Snowball: Warren Buffett and the Business of Life” by Alice Schroeder - Brandon references this biography while discussing the power of compounding and applying lessons early rather than staying stuck in the learning phase. (https://a.co/d/09ioHR6h) Relational Leadership Theory - Aya references this academic framework that views leadership as a dynamic social process emerging from interactions, rather than a function of hierarchy or title. (https://www.sciencedirect.com/science/article/pii/S1048984306001135) Psychological Safety - A key concept discussed in relation to trust, performance, and team effectiveness. Often associated with Amy Edmondson’s research on teams and workplace culture. (https://www.hbs.edu/faculty/Pages/item.aspx?num=54809) “Where your attention goes, results show,” - Aya’s closing quote emphasizing focus and intentionality as drivers of outcomes. This idea aligns with the broader focus principle often phrased as “Where focus goes, energy flows.” (https://www.azquotes.com/quotes/topics/focus.html)

March 30, 2026
From Freelancer to Founder: Building a Full-Cycle Growth Agency w/ Artem Kuzmych of Applica
Artem Kuzmych, co-founder of Applica, went from freelancing in marketing to building a philosophy-infused mental health app that started scaling fast, until the App Store suddenly removed it and he spent the next two years fighting to get it back. That chaos forced a pivot that shaped everything he does now. Artem now helps mobile app founders grow with a full-cycle approach that goes way beyond paid ads, focusing on activation, monetization, retention, and the product experience that makes growth actually stick. We unpack how he validated early demand on Reddit, what it takes to hire people who can deliver value and communicate it, why he’d rather hire too late than too early, and how he keeps building a company while living through the war in Ukraine. --- Episode Resources “I am immortal until God’s work for me to do is done. The Lord reigns,” Artem references a quote commonly attributed to Henry Martyn (https://www.azquotes.com/author/32976-Henry_Martyn; https://www.desiringgod.org/articles/immortal-till-his-work-was-done) Notion - An all-in-one workspace for notes, docs, databases, and internal “wikis.” Artem mentioned saving the above quote in his personal Notion wiki. (https://www.notion.com/) Reddit - A network of topic-based communities (subreddits) where people discuss niche interests and share feedback. Artem used Reddit to validate the app’s idea and content with real users before scaling paid acquisition. (https://www.reddit.com/)

March 16, 2026
The Power of Ownership: Why Mission & Mindset Matter w/ Olympic Legend Jim Ryun
Jim Ryun went from getting cut from nearly every team to becoming the first high schooler in history to break four minutes in the mile. He credits much of that breakthrough to a coach who convinced him to adopt a dream he did not yet believe was possible, and to a moment when he decided to take ownership of it himself. That shift carried him beyond track into small business, public service in Congress, and eventually the Jim Ryun Running Camps, where he and his wife Anne blend elite training with character formation and faith. We unpack what ownership really means, how sacrifice becomes leverage instead of loss, what sports teach about leadership under pressure, and how to build something mission driven that outlasts you. --- Episode Resources Jim Ryun Running Camps (https://ryunrunning.com/) Philippians 4:13 (https://www.biblegateway.com/passage/?search=Philippians+4%3A13&version=NIV) Roger Bannister and the first sub four minute mile (https://www.olympics.com/en/news/roger-bannister-first-sub-four-minute-mile) Jim Ryun Running YouTube Channel (https://www.youtube.com/@JimRyunRunning)
39 total episodes available with 2 transcripts
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Frequently asked questions
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- What is Ready, Set, Startup! - Strategies from Founders, Funders, and Beyond?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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