The Ready To Drink Podcast is built for founders, operators and leaders navigating the next era of beverage. These are honest conversations with the people doing the work, building brands that last in a crowded and regulated marketplace.
Hosted by twenty-two year adult beverage industry veteran Nate Fochtman, the show pulls back the curtain on what actually drives growth - distribution strategy, regulatory navigation, sales velocity, and consumer trust.
A Lemonade Made for Mom: Omari Anderson on Building The Best Dirty Lemonade | Ready To Drink Podcast
Send us Fan Mail Omari Anderson made his first infused lemonade for his mother. She had early-onset Alzheimer’s and had stopped eating and sleeping, and he remembered the drinks she used to make him as a kid. He thought the lemonade might last one summer, but five years later, The Best Dirty Lemonade sells seven flavors across multiple states, recently won Best in Grass in Massachusetts and is racing to sell 35,000 cans before the federal hemp ban takes effect. Omari is a lawyer who never pr...
22 Oct 2026
Why DTC Brands Disappear on the Retail Shelf | Megan Coffey, SmashBrand | Ready To Drink Podcast
Send us Fan Mail Many founders who win online lose at the shelf, and packaging is often the reason. A website gives you unlimited space to tell your story. A package gets about three seconds next to every competitor in the category. Megan Coffey, Head of Strategy at SmashBrand, joins Nate Fochtman to explain how data-driven packaging design helps beverage and CPG brands move from DTC to retail. She walks through how SmashBrand tests on-pack claims, product names and designs head to head with ...
21 Oct 2026
NFL Safety & UFC Fighter on Leadership & the Hemp Fight | Micah Hyde & Clifford Starks | Episode 100
Send us Fan Mail For the 100th episode of the Ready To Drink Podcast, two former pro athletes sit down with no script and no agenda. Micah Hyde spent 12 seasons as an NFL safety with the Green Bay Packers and Buffalo Bills before founding Hyde’s Hail Mary, a hemp beverage brand. Clifford “Big Cat” Starks is a former UFC and Bellator fighter, a USA MMA Hall of Famer and Nate Fochtman’s co-host on The Leaders’ Arena. This is an intentional crossover between the two shows. Micah traces his disc...
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Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
3 ratings
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