Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Real B2B Brands

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by ann.rimmer

5 episodes

Updated Daily

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Podcast Overview

The Real B2B Brand Stories podcast is hosted by exited agency founder and now Chief Brand Strategist at Propelled, Ann Rimmer, helping to spotlight niche businesses in complex sectors that deserve more airtime. Join Ann as she unpicks the essence of brand and meets with founders who’ve succeeded in creating a lasting impression for their customer. Made for every entrepreneur who’s ever wondered how to bolster brand, as well as the most ambitious amongst us looking to scale with purpose, real B2B brand stories holds up a mirror to our growth profiling everyday extraordinary businesses that

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Publishing Since

2/18/2026

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Recent Episodes

May 8, 2026

Driving change in transport recruitment

Imagine a world of recruitment without self-serving commission schemes, labourious longlists and candidate poaching. Imagine career calls that go beyond a CV, onboarding training at no cost and candidates that bring diversity of thought. Imagine this world and be met with Intuitive Talent Solutions, the brainchild of Nina Lockwood. In this episode, we hear her story of disruption, challenging the norms, placing equal importance on candidate, client and recruiter. An episode packed with inspiration for any organisation seeking to do things differently.

May 5, 2026

Securing long-term success with value-led branding

How is the world’s finest pet food made? And who built the brand behind it? Hear the focused and fiercely independent story of GA Pet Food Partners, a tale that starts in farming before becoming pioneers of the world's finest pet food. A true story of how to build a world-leading business by avoiding commoditisation, relentlessly pursuing excellence, and placing people front and centre of every single thing you do.

March 31, 2026

Conor Heaney’s unexpected evolution of the eyewear industry

By leaning into the unexpected & taking ideas from the best of other customer experience industries, Conor has built a world-class “effortless eyewear experience” and now teaches other independents to do the same. From choosing to use printed marketing materials to revolutionising how individuals shop for frames, Conor shares how he reinvented what it means to buy glasses and deliver wow for every client, whilst driving world class excellence in the independent optometrist sector. Conor shares his approach to not doing what everybody else is doing, building a business that operates without him and pricing to position the excellence and design in everything they offer. For anyone who wants to differentiate their business and build value beyond a product.

5 total episodes available

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Frequently asked questions

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What is Real B2B Brands?: The Real B2B Brand Stories podcast is hosted by exited agency founder and now Chief Brand Strategist at Propelled, Ann Rimmer, helping to spotlight niche businesses in complex sectors that deserve more airtime.

Join Ann as she unpicks the essence of brand and meets with founders who’ve succeeded in creating a lasting impression for their customer.

Made for every entrepreneur who’s ever wondered how to bolster brand, as well as the most ambitious amongst us looking to scale with purpose, real B2B brand stories holds up a mirror to our growth profiling everyday extraordinary businesses that
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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