Ep. 057 - The Mindset Shift You Need To Transform Your Body
This short episode is about the mindset shift that gets you in the best shape of your life. It’s not the workout or diet—it’s who you decide to become. I suggest listening to this as many times as it takes for it to stick.
Want me to coach you one-on-one? I’ll give you the structure, standards, and accountability most people never have.
Apply here: https://form.typeform.com/to/m9j4PNiQ (https://form.typeform.com/to/m9j4PNiQ)
Follow me on Instagram: @ryanfisch
23 Jun 2025
Ep. 056 - This Mindset Made Me Millions (But It Almost Broke Me First)
In this episode, I sit down with the Coach Em Up crew to talk about what really built my brand — from being a broke gym owner ready to cry at night... to scaling CHALK into a $5M+ business that’s changed over 250,000 lives.
I break down the mindset, structure, and savage non-negotiables that got me here — and how YOU can start building your own empire with zero followers, no handouts, and no BS.
🎯 Topics we hit:
• The real secret behind going viral (and it’s not followers)• What most fitness coaches get completely wrong• Why your identity matters more than any macro pla• The power of non-negotiables, standards, and process• How I accidentally made $50K/month online with one product
🧠 Favorite quote:
“Become the person your younger self needed. Everything else follows.”
—
📲 Get the CHALK app: Chalkperformancetraining.com (Chalkperformancetraining.com)💬 DM me on Instagram @ryanfisch
15 Dec 2023
Ep. 055 - Dominate the Fitness Industry: Profit-Boosting Strategies for Gym Owners - Alex Hormozi
Flashback Episode! A rerun from 2020, featuring the first-ever encounter with the now-famous Alex Hormozi, long before his meteoric rise to fame. This is where the revolution began!
Summary:
Prepare to have your mind blown in this special rerun episode as we revisit the roots of Alex Hormozi's groundbreaking journey. Before the world knew him as the business mogul he is today, Alex shared with us his game-changing strategies that have since transformed struggling gyms into thriving fitness empires. If you thought you knew everything about gym profitability, think again! Alex's unique approach, focusing on customer acquisition, retention, and savvy financial strategies, will leave you astonished and inspired.
In This Episode, You'll Learn:
The Evolution of Group Training & Fitness Industry: Stay ahead of the curve with insights into future trends.
Profit-Boosting Strategies for Your Gym: Discover Alex's secrets for turning losses into gains.
Diagnostic Sales & Client Retention: Learn why these are crucial for long-term stability.
Pricing & Billing Tactics: Strategies to increase profits without losing members.
Balancing Returns in Advertising: Make informed decisions for effective business growth.
The key moments in this episode are:
00:00:00 - Introduction and Overview
00:01:15 - Alex's Business Model
00:03:12 - Fixing Acquisition Problems
00:04:39 - Capacity and Profitability Issues
00:05:57 - Addressing Attrition
00:10:56 - The Value of Group Training
00:11:22 - The Future of Group Training
00:12:10 - The Importance of Human Interaction
00:13:51 - The Role of Accountability and Personalization
00:16:07 - Scaling a Fitness Business
00:21:42 - The 40-week program and pricing options
00:22:34 - Texting clients to reduce attrition
00:23:25 - Leveraging price as a profit booster
00:24:42 - Switching billing cycles for increased profit
00:27:22 - Increasing prices without losing clients
00:32:14 - The Importance of Communication in Onboarding Clients
00:33:00 - Selling Supplements to Increase Revenue
00:34:15 - Leveraging Supplement Sales to Liquidate Acquisition Costs
00:34:45 - Unique Gym Models: Jim Jones and Self-Made Gym
00:39:31 - Opening the First Gym and Overcoming Challenges
00:43:05 - Challenges and Expenses of Opening a Gym
00:44:23 - Corporate Gym Locations
00:46:04 - The Importance of Service and Unique Offerings
00:47:30 - The Success of a Free Six-Week Challenge Offer
00:54:11 - Maximizing Returns on Ad Spending
00:55:25 - Scaling and Efficiency in Advertising
00:56:09 - Profitability in Acquisition
00:57:06 - Importance of Paid Advertising
01:01:29 - Outbound Sales and Predictable Revenue
01:05:49 - The Importance of Outbound Lead Generation
01:06:33 - Utilizing Your Network for Referrals
01:07:49 - The Power of Asking for Help
01:09:03 - The Benefits of Meal Delivery Services
01:10:59 - The On-Demand Economy and Convenience
01:16:35 - The Importance of Quality Ingredients
01:17:09 - Making Meal Ordering Simple
01:18:09 - Challenges with Traditional Meal Delivery
01:19:17 - Benefits and Compensation Structure
01:23:34 - Cash Payouts and Branding
01:27:19 - The Smart Real Estate Strategy
01:27:52 - Gratitude and Principles
01:28:49 - Money and Character
01:29:30 - Loving the Game and Learning from Mistakes
01:33:59 - The Importance of Patience and Hard Work
Connect with me and elevate your fitness experience:
👉 Instagram (Ryan Fischer): https://www.instagram.com/ryanfisch/ (https://www.instagram.com/ryanfisch/)
👉 Chalk Performance Training Instagram: https://www.instagram.com/chalk.performancetraining/ (https://www.instagram.com/chalk.performancetraining/)
👉 Facebook: https://www.facebook.com/RyanFischerCrossFitAthlete (https://www.facebook.com/RyanFischerCrossFitAthlete)
👉 Programs: https://chalkperformancetraining.com (https://chalkperformancetraining.com/)
👉 The Real Chalk Podcast: https://podcasts.apple.com/us/podcast/real-chalk-podcast/id1273889235 (https://podcasts.apple.com/us/podcast/real-chalk-podcast/id1273889235)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,204
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.8 / 5
224 ratings
Spotify
4.8 / 5
26 ratings
Podcast Authority Score: 39 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
24
Social presence
0
YouTube
68
Engagement
67
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