Podcast thumbnail for Real Fabulous Marketing

Real Fabulous Marketing

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by Miranda Ivey

5.0(2 reviews)
122 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
56

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality88
Social0
YouTube0
Engagement60

Podcast Overview

For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.

Language

🇺🇲

Publishing Since

4/19/2021

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56

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality88
Social0
YouTube0
Engagement60
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
19 minutes
Performing excellently!
good
Publishing Consistency
Every 14 days

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Recent Episodes

Episode thumbnail for 121. Has the Online Course Bubble Burst?

March 26, 2026

121. Has the Online Course Bubble Burst?

<p>Once seen as an easy way to make a passive income, have online courses become a thing of the past with AI? In this episode, I&#39;m digging into how the online course industry has shifted dramatically — and what we can do as creators to adapt.</p><p>I take you back through the rise of online courses, from my early days of unlisted YouTube videos and PowerPoint walkthroughs to the proliferation of platforms like Teachable, Kajabi, and Thinkific.</p><p>With course completion rates sitting at just 3–6%, the promise of passive income rarely matched reality for most of us. </p><p>And then came AI. When tools like ChatGPT can summarise an entire course sales page in seconds for free, the traditional &quot;gated expertise&quot; model just doesn&#39;t hold up the way it once did and what your options are in the future.</p><p><strong>In this episode I cover:</strong></p><ul><li>Why the classic $997 course with 55 videos and 37 worksheets has had its day</li><li>The growing value of community, personalisation, and accountability over content alone</li><li>How certification-backed courses continue to grow and why I&#39;m still running ads in that space</li><li>Using tools like Chatbase, Voiceflow, or Botpress to turn your existing course content into an AI-powered bot</li><li>The platform Skool as a space for community-led learning</li><li>Why showing up as yourself is your biggest competitive advantage in an AI-driven world</li><p><br></p></ul><p>Want to get in touch? Reach out http://mirandaivey.com/contact</p><p>Or send me a message https://www.instagram.com/mirandaiveymedia</p>

Episode thumbnail for 120. Love is Blind & Co-Design - A Lesson for when your Marketing isn't working

March 13, 2026

120. Love is Blind & Co-Design - A Lesson for when your Marketing isn't working

<p>In this episode of Real Fabulous Marketing, we dive into what the Netflix dating show Love Is Blind can unexpectedly teach us about marketing strategy.</p><p>We look at how going in with rigid preconceived ideas about your customers, your offers, and what people want, can hold your business back from finding its "perfect match."</p><p>Tune in to learn how co-design can open your eyes to what your customers actually want, and how a simple conversation with five people could transform your next offer.</p><p><strong>[Timeline Summary]</strong></p><p>[0:00] - Why Miranda accidentally deleted the first recording (and hit record again anyway!)[1:15] - How Love Is Blind works — and why it's a surprisingly good business metaphor[3:20] - The danger of preconceived ideas: Miranda's workshop launch lesson[5:10] - What is co-design and why it's a game-changer for small business marketing[7:45] - The macramé business story: white beads, hot pink, and eating humble pie[10:30] - The 4 questions to ask your customers that will unlock real insights[13:00] - Why the couples who make it on Love Is Blind are your best business role models</p><p><strong>Links &amp; Resources:</strong></p><ul><li>Join Miranda's upcoming events → <a href="https://mirandaivy.com/" rel="ugc noopener noreferrer" target="_blank">mirandaivey.com</a></li><li>Follow Miranda on Instagram → <a href="https://www.instagram.com/mirandaiveymedia/" rel="ugc noopener noreferrer" target="_blank">@mirandaiveymedia</a></li></ul><p>Loved this episode? Don't forget to rate, follow, share, and review the podcast.It helps me reach more fabulous people like you!</p><p>Until next time — stay bold, stay visible, and of course, stay fabulous 🙌</p>

Episode thumbnail for 119. 2026: The Year of the Badass Business Woman

February 19, 2026

119. 2026: The Year of the Badass Business Woman

<p>I am so excited to be back behind the mic and what better way to return than by declaring 2026 the Year of the Badass Business Woman. </p><p>With the shift into the Year of the Fire Horse, there’s this undeniable energy of stepping up, stepping forward, and stepping fully into who we’re meant to be. If you’re a woman over 40 running your own business—especially here in Australia—this episode is your rally cry.</p><p>We’re talking about what it really means to be “badass” , how sustainability is overtaking scalability in business, and why setting unapologetic boundaries might just be your biggest power move this year. </p><p>This isn’t about hustling harder. It’s about being tough, uncompromising, knowing your values and maybe just a little intimidating in the best possible way.</p><p>Press play if you’re ready to stop playing small, stop putting up with low rates or crappy clients, and start running your business your way.</p><p>[2:18] – What “badass” actually means (and why I love this definition for us in 2026).</p><p>[5:40] – Women over 40 in business: why this phase of life is a powerful reckoning—and an opportunity.</p><p>[10:12] – Sustainability vs. scalability: why “hockey stick growth” isn’t the only path to success.</p><p>[15:27] – Deciding what you want (not what Instagram, your peers, or your past self wanted).</p><p>[19:44] – Values: bold, underlined, double-italicised—why clarity here changes everything.</p><p>[23:08] – Boundaries, burnout, and why stopping my podcast last year was actually an act of badassery.</p><p>[30:31] – My roller derby story and what it taught me about lifting other women up</p><ul><li><p><strong>T</strong><a href="https://mirandaivey.simplero.com/microbusinesses" target="_blank" rel="noopener noreferer"><strong>he Mighty Micro Business Self Check-In</strong> </a>– Download your self-check tool to reflect on where you’re at and where you’re heading.</p></li><li><p>Connect with me on Instagram: <a href="https://www.instagram.com/mirandaiveymedia/" target="_blank" rel="noopener noreferer"><strong>@mirandaiveymedia</strong></a></p></li></ul><p>If this episode lit a fire in you (hello, Fire Horse energy 🔥), I’d be so grateful if you followed, rated, shared, and left a review of Real Fabulous Marketing. It helps more fabulous women in business find this space—and step into their own badass era.</p><p>Until next time, stay fabulous. </p>

122 total episodes available

Deep-dive analytics for Real Fabulous Marketing

Frequently asked questions

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What is Real Fabulous Marketing?

For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.

How often does this podcast release new episodes?

This podcast updates weekly.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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