Real Identity by Acxiom
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Podcast Overview
<p>An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.</p>
Language
🇺🇲
Publishing Since
8/19/2019
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Recent Episodes
November 18, 2025
#76 - Asking Marketing Questions that Technology Can Answer | Real Talk about Marketing an Acxiom Podcast
In this episode, Erin Foxworthy of Snowflake joins the podcast to discuss the future of media and advertising, including the importance of first-party data, governance and privacy, and the role of AI in modernizing marketing infrastructure. The Erin, Kyle and Lorel also delve into democratizing data, common organizational challenges around measurement, and how to leverage cloud technology for faster, more governed, and collaborative insights. Thanks for listening! Follow us on Twitter a...
October 24, 2025
#75 - Unlocking Incrementally in a Privacy-First World | Real Talk about Marketing an Acxiom Podcast
In this episode of Real Talk with Anant Veeravalli, the discussion revolves around the evolving data landscape and the necessity for strategic partnerships to achieve holistic measurement. The team unpacks the importance of ethical data sourcing, privacy compliance, and the utilization of clean room environments like Snowflake and Databricks to bridge data gaps. Enabling secure and scalable data connectivity and facilitating real-time data sharing is key for brands to derive meaningful intell...
September 16, 2025
#74 - AI Hype Versus Reality | Real Talk about Marketing and Acxiom Podcast
Industry visionary Graham Wilkinson joins the podcast to talk about the industry’s adoption of AI, where it’s working and where it’s not. The team examines the role of AI across generative advertising, data fragmentation, breaking down silos and the genesis of creativity. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
129 total episodes available
Recent guests on Real Identity by Acxiom
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Zach Van Doren
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Real Identity by Acxiom?
<p>An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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