Forget the fluff, we talk about real tactics, tips, and best practices for real marketing. From SEO and PPC, to social media marketing, analytics and measurement, website design, and ecommerce, we'll leverage over 50 years of combined experience as well as feature guests who are thought leaders in their practices and industries.
Join Roy Bielewicz, and the Apotheca Marketing team, as we talk about real world best practices that will help you improve your marketing and measurement programs.
#19: Mastering Google Ads: Why Your Budget Isn't Being Fully Utilized and How to Fix It!
Setting your Google Ads budget doesn't mean that Google will stick to it. We look at some of the reasons why Google may not be spending all of your budget and what you can do about it.
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Learn More About Apotheca Marketing:
https://www.apothecamarketing.com
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1 Jun 2023
#18: WordPress & CMS Alternatives: Kentico
We chat with Mike Rahel, founder of Refined Element, which specializes in implementing and managing the content management system Kentico. Kentico is an enterprise CMS for larger companies looking for a WordPress alternative. We chat about the features, benefits, costs, and implementation of Kentico.
Mike Rahel, Refined Element: https://refined-element.com/
More about Apotheca Marketing: https://www.apothecamarketing.com
9 May 2023
#17: GA4 and Big Data: A Game-Changing Combination for Marketing Measurement
As the end of Google Universal draws near, it's crucial for marketers to prepare for the transition to GA4 - Google's latest analytics platform that offers more advanced tracking capabilities and a better understanding of user behavior.
To shed light on the benefits of GA4 and how it's revolutionizing marketing measurement, we sat down with Ken Williams, a Google Analytics expert who has been using BigQuery and big data to gain powerful insights into his clients' analytics.
In this interview, Ken shares his experience with GA4 and how it's helped his clients make data-driven decisions, enhance their marketing strategies, and achieve their business objectives. He also discusses the importance of leveraging advanced analytics tools like BigQuery to unlock the full potential of GA4 and stay ahead of the competition.
Don't miss out on this opportunity to learn from a GA4 and analytics pro and stay ahead of the game in marketing measurement.
Ken's Info:
https://www.ken-williams.com/
https://twitter.com/KenWilly
https://www.linkedin.com/in/kennethcwilliams/
4 Apr 2023
#16: How we USE ChatGPT For Marketing (And How We DON'T)
(We used ChatGPT to write this description. How did it do?)
ChatGPT is a powerful language model that can be used for a variety of applications, including marketing. In this video, we'll explore how you can leverage ChatGPT to improve your marketing efforts, as well as some things to avoid.
First, we'll cover the dos of using ChatGPT for marketing. This will include strategies for using the language model to create compelling content, such as blog posts, social media updates, and email newsletters. We'll also discuss how ChatGPT can be used to generate ideas for new marketing campaigns, or to analyze customer feedback to inform future marketing decisions.
Next, we'll explore some of the don'ts of using ChatGPT for marketing. This will include common mistakes that can lead to ineffective or even damaging marketing efforts, such as relying too heavily on ChatGPT-generated content without human oversight or failing to consider the ethical implications of using AI in marketing.
Finally, we'll wrap up with some best practices for using ChatGPT for marketing, including tips for ensuring that your content is high-quality and engaging, as well as strategies for incorporating AI into your overall marketing strategy in a responsible and effective way.
Whether you're a seasoned marketer or just getting started, this video will provide you with valuable insights into how you can use ChatGPT to take your marketing efforts to the next level. So join us and discover the dos and don'ts of using ChatGPT for marketing!
See our discussion about using ChatGPT in SEO:
https://youtu.be/eW0GYIJSQRw
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Learn More About Apotheca Marketing:
https://www.apothecamarketing.com
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13 Mar 2023
#15: Chat GPT and SEO. Should We Be Worried? A Chat With SEO Expert Chris Boggs.
Many people in the marketing and SEO industry have been voicing concerns about AI and how it may lead to the demise of SEO and search marketing as we know it. We chat with SEO expert Chris Boggs to get his take on AI and its role in SEO.
8 Mar 2023
#14: Want to DITCH Google Analytics 4? Alternatives to Track Your Website Performance
Google's impending forced migration to GA4 is right around the corner (July 1!!!), and a lot of marketers and analysts aren't happy about it. In fact, many are considering moving away from Google Analytics all together. We chat with Jason Packer, who recently published "Google Analytics Alternatives, a Comprehensive Guide", and discuss some of the pros and cons of other analytics tools.
Jason's Book: https://www.quantable.com/analytics/google-analytics-alternatives/ (https://www.quantable.com/analytics/google-analytics-alternatives/)
Learn More About Apotheca Marketing: https://www.apothecamarketing.com (https://www.apothecamarketing.com)
21 Feb 2023
#13: Google is sunsetting Optimize, its testing tool. Should you care? Should you be testing?
Google Optimize is a free A/B testing tool that Google is sunsetting in September. We take a look at why it's probably going away, and whether you should care or not. Are you testing today? Should you be? Let's talk about testing and improving your conversion rates.
13 Jan 2023
#12: Don't Lose Your Data! You're Going to NEED Google BigQuery with GA4
GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs. Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)!
12 Dec 2022
#11: What to Prep & Mistakes to Avoid with Google Analytics 4
So you have GA4 implemented on your site. But did you forget anything? We take a look at some common things people forget or overlook, as well as what you can do to better prepare to switching over to GA4 once Google Universal is sunset.
More About Marketing Attribution: https://youtu.be/sEXmGb9wCgw (https://www.youtube.com/watch?v=sEXmGb9wCgw&t=0s)
GA4 versus Google Universal: https://youtu.be/zDyzPFCvwEQ (https://www.youtube.com/watch?v=zDyzPFCvwEQ&t=0s)
SEO & PPC Reporting in GA4: https://youtu.be/DsLum17oaIc (https://www.youtube.com/watch?v=DsLum17oaIc&t=0s)
28 Nov 2022
#10: Common Hurdles for Starting Your Online Business
The barrier to entry for starting an online business have never been lower. But there are still some things you need to think about so you won't find yourself needlessly delayed, or stuck in the water after launch.
8 Nov 2022
#9: Common Digital Marketing Analytics Mistakes
Accurate data and reporting can mean the difference between a profitable business and one that's...well, not so profitable. We take a look at some of the common mistakes we see digital marketers making, and how you can improve your reporting, analysis, and tracking.
27 Oct 2022
#8: Can Your Website Get You Sued? You bet!
You probably know that the Americans with Disability Act (ADA) ensures that public places and businesses are accessible, but did you know that this applies to websites as well? Lawsuits for sites that don’t meet ADA best practices and requirements for accessibility are on the rise. Are you vulnerable? We talk about best practices, how you can assess your website, and ensure that you don’t face an expensive suit. And of course make your site as usable as possible for as many people as you can!
Accessibility Scanning Tools
Monsido: https://monsido.com/
accessiBe: https://accessibe.com
Wave: https://wave.webaim.org/ (Free)
W3C Free Tools List
https://www.w3.org/WAI/ER/tools/
Adobe’s Color Accessibility Tool
https://color.adobe.com/create/color-contrast-analyzer
24 Oct 2022
#7: Marketing Horror Stories
Halloween is fast approaching, so we take a look at some marketing horror stories that might just keep you awake at night. From marketing teams that aren't allowed to see their analytics, to a PR nightmare that has 25,000 members of an "I Hate" your company Facebook group.
7 Oct 2022
#6 Does Your Company Get Caught Up in Vanity Metrics?
Are your clients or executives hung up on vanity metrics? You know, things like total followers, or website visits; metrics with no context and no clear business impact. We take a look at common vanity metrics, and why you should be focusing instead on actionable data that will help you to drive better business results.
27 Sept 2022
#5 Big League SEO with Jeff Louella
We chat with Jeff Louella, an SEO expert who has worked for some of the country’s largest agencies, and by extension numerous Fortune 500 clients. Jeff has left the agency darkside and is now Product Manager for New York Times | Wirecutter. We chat about SEO for big league sites like Wirecutter, the tools they use, and what trends Jeff is seeing.
See the video at: https://youtu.be/IR5OYUUYPCg
14 Sept 2022
#4: It May Be Shocking, But We Don't Recommend WordPress
WordPress is used by nearly 40% of websites, it has 55K+ plugins available, and 10s of thousands of themes, numerous integrations... so it must be great, right? Meh, not really. We take a look at why we don't recommend using WordPress and some of our preferred alternatives.
6 Sept 2022
#3: Are You Making These PPC Mistakes - Improve Your Google Ads Program
Roy from Apotheca Marketing (https://www.apothecamarketing.com) talks about common mistakes that we see with paid search ad programs. From campaign and ad group setup, to measurement, and more. Get more from your PPC ads with these easy tips.
2 Sept 2022
#2: Don't Crash Your Site! Go-Live Checklist for Your Redesign
A site redesign can be disastrous if you don't make sure you have a few things in place first. Without thorough testing and preparation you can kill your site's SEO, analytics, and conversions. We take a look at some of the key things you'll want to check before you launch your site.
Learn more about Apotheca Marketing at: www.apothecamarketing.com (https://www.apothecamarketing.com)
1 Sept 2022
Getting Negative Google Reviews? How To Respond & Manage
Kat and Roy from the Apotheca team talk about managing both positive and negative Google reviews, particularly for the multifamily industry, which tends to get tons of not-so-nice reviews. We'll look at our process, why you should be responding, and what you can and can't do to get more positive reviews.
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