Welcome to REAL Marketing University, a podcast series designed exclusively for real estate agents who are looking to dominate their local market. Join visionary thinker David Collins as he interviews industry professionals, offers his own unique perspective on marketing best practices, and provides valuable tips for real estate agents interested in leveling up their advertising efforts, building out a better referral pipeline, and becoming known as the local neighborhood expert in their respective real estate markets.
REAL Marketing University, with David Collins
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9 episodes
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Podcast Overview
Welcome to REAL Marketing University, a podcast series designed exclusively for real estate agents who are looking to dominate their local market. Join visionary thinker David Collins as he interviews industry professionals, offers his own unique perspective on marketing best practices, and provides valuable tips for real estate agents interested in leveling up their advertising efforts, building out a better referral pipeline, and becoming known as the local neighborhood expert in their respective real estate markets.
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Publishing Since
9/28/2022
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Recent Episodes
May 12, 2023
REAL Marketing University – Uncovering Common Marketing Misconceptions and Questions in the Real Estate Industry with David Collins
If you're in the real estate business, you know that marketing is a crucial part of your success. But with so many misconceptions and questions out there, it can be hard to know where to focus your efforts. In this final episode of the REAL Marketing University podcast, David discusses some of the most common misconceptions and questions in real estate marketing and tips on how to address them. To jump to a specific topic, navigate to one of the following timestamps: - [01:29] Myth #1: Doing Digital Marketing is Enough - [04:22] Myth #2: Direct Mail is Out - [08:06] Myth #3: If You Mail Once, You Should See Results - [09:04] Myth #4: I Gained Market Share, So I Don’t Need to Market Anymore - [10:12] Myth #5: The Quality of Your Photography Doesn’t Matter - [12:53] Myth #6: As the Market Slows, I Will Reduce My Marketing Efforts - [16:17] How Do I Know If My Marketing Is Working? - [21:36] How to Improve the Results of My Mailers? - [23:40] How Often Should I Be Mailing? - [24:49] How Do I Stand Out in a Listing Appointment?
April 3, 2023
REAL Marketing University – Breaking into the Luxury Real Estate Market with David Collins and Andrew Hong
In this episode of REAL Marketing University, with David Collins, we will be featuring a webinar that David recently put together with digital marketing expert and CEO of Tobe Agency, Andrew Hong on how to break into the luxury real estate market even if you don’t have any experience, and the importance of aligning your offline and online marketing strategy if you're going to be establishing yourself as a luxury agent and generate leads in the luxury market. To jump to a specific topic, navigate to one of the following timestamps: [09:29] Do’s and Don’ts of Breaking into the Luxury Market without any Experience [12:53] Offline Marketing: Direct Mail Farming in a Specific Community & Use Case [17:43] The Institute for Luxury Home Marketing: The Luxury Market Report [19:45] Online Marketing: Community Websites to Support Offline Marketing Efforts [22:36] Lead Generation with Community Websites [QR Codes & Sign-up Forms] [25:42] Community Website Features & Content that Will Help Bolster Lead Generation
February 22, 2023
REAL Marketing University — David Collins Interviews Lisa Groth
In this episode of REAL Marketing University, with David Collins, we sit down with Phoenix, AZ real estate agent Lisa Groth. To jump to a specific topic, navigate to one of the following timestamps: [05:57] Investing in Real Estate Marketing to Secure Leads [07:20] The Benefits of Direct Mail Marketing Campaigns [09:59] Choosing Which Neighborhood to Farm [12:24] Why Consistency is Key in Real Estate Marketing [16:14] Common Questions Asked During a Listing Presentation [19:50] Becoming the Local Neighborhood Expert [22:28] Closing Thoughts with Lisa Groth [23:31] Episode Recap with David Collins
9 total episodes available
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Frequently asked questions
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- What is REAL Marketing University, with David Collins?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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