About REAL Marketing University, with David Collins
Welcome to REAL Marketing University, a podcast series designed exclusively for real estate agents who are looking to dominate their local market. Join visionary thinker David Collins as he interviews industry professionals, offers his own unique perspective on marketing best practices, and provides valuable tips for real estate agents interested in leveling up their advertising efforts, building out a better referral pipeline, and becoming known as the local neighborhood expert in their respective real estate markets.
REAL Marketing University – Uncovering Common Marketing Misconceptions and Questions in the Real Estate Industry with David Collins
If you're in the real estate business, you know that marketing is a crucial part of your success. But with so many misconceptions and questions out there, it can be hard to know where to focus your efforts.
In this final episode of the REAL Marketing University podcast, David discusses some of the most common misconceptions and questions in real estate marketing and tips on how to address them.
To jump to a specific topic, navigate to one of the following timestamps:
- [01:29] Myth #1: Doing Digital Marketing is Enough
- [04:22] Myth #2: Direct Mail is Out
- [08:06] Myth #3: If You Mail Once, You Should See Results
- [09:04] Myth #4: I Gained Market Share, So I Don’t Need to Market Anymore
- [10:12] Myth #5: The Quality of Your Photography Doesn’t Matter
- [12:53] Myth #6: As the Market Slows, I Will Reduce My Marketing Efforts
- [16:17] How Do I Know If My Marketing Is Working?
- [21:36] How to Improve the Results of My Mailers?
- [23:40] How Often Should I Be Mailing?
- [24:49] How Do I Stand Out in a Listing Appointment?
3 Apr 2023
REAL Marketing University – Breaking into the Luxury Real Estate Market with David Collins and Andrew Hong
In this episode of REAL Marketing University, with David Collins, we will be featuring a webinar that David recently put together with digital marketing expert and CEO of Tobe Agency, Andrew Hong on how to break into the luxury real estate market even if you don’t have any experience, and the importance of aligning your offline and online marketing strategy if you're going to be establishing yourself as a luxury agent and generate leads in the luxury market.
To jump to a specific topic, navigate to one of the following timestamps:
[09:29] Do’s and Don’ts of Breaking into the Luxury Market without any Experience
[12:53] Offline Marketing: Direct Mail Farming in a Specific Community & Use Case
[17:43] The Institute for Luxury Home Marketing: The Luxury Market Report
[19:45] Online Marketing: Community Websites to Support Offline Marketing Efforts
[22:36] Lead Generation with Community Websites [QR Codes & Sign-up Forms]
[25:42] Community Website Features & Content that Will Help Bolster Lead Generation
22 Feb 2023
REAL Marketing University — David Collins Interviews Lisa Groth
In this episode of REAL Marketing University, with David Collins, we sit down with Phoenix, AZ real estate agent Lisa Groth.
To jump to a specific topic, navigate to one of the following timestamps:
[05:57] Investing in Real Estate Marketing to Secure Leads
[07:20] The Benefits of Direct Mail Marketing Campaigns
[09:59] Choosing Which Neighborhood to Farm
[12:24] Why Consistency is Key in Real Estate Marketing
[16:14] Common Questions Asked During a Listing Presentation
[19:50] Becoming the Local Neighborhood Expert
[22:28] Closing Thoughts with Lisa Groth
[23:31] Episode Recap with David Collins
25 Jan 2023
REAL Marketing University — David Collins Interviews Sean Casilli and Alice de La Penha
In this episode of REAL Marketing University, with David Collins, we sit down with Panama City Beach real estate agents Sean Casilli and Alice de La Penha located in Northwest Florida.
To jump to a specific topic, navigate to one of the following timestamps:
[07:27] The Importance of Marketing in Real Estate
[10:10] Building the Right Relationships with Clients
[12:48] Real Estate Designations and Breaking Into Luxury
[17:04] Working with REAL Marketing and Real Estate Market Reports
[22:58] Combining Direct Mail and Digital Marketing Efforts
[25:57] Choosing the Right Neighborhood to Farm
[29:02] Closing Thoughts for New and Experienced Real Estate Agents
[35:12] Episode Recap with David Collins
29 Dec 2022
REAL Marketing University — David Collins Interviews Dan Conway
In this episode of REAL Marketing University, with David Collins, we sit down with award-winning luxury real estate professional Dan Conway, Principal at Dan Conway & Associates located in San Diego, CA.
To jump to a specific topic, navigate to one of the following timestamps:
[02:47] The Value of Name Recognition in Farming Neighborhoods
[08:39] Dan’s Advice for New Real Estate Agents
[11:22] Dan’s Advice for Seasoned Real Estate Veterans
[14:36] Dan’s Experience with Direct Mail Marketing and His Partnership with REAL Marketing
[19:20] Personal Spheres, Farming Neighborhoods, and How They Feed Into Each Other
[22:30] Thinking Outside the Box to Find Real Estate Buyers
[25:50] The Benefits of Variable Data in Direct Mail Marketing
30 Nov 2022
REAL Marketing University — Dominate Any Neighborhood, Anywhere with David Collins
In this special episode of REAL Marketing University, with David Collins, David discusses how his clients have gone on to become the local real estate experts in their respective neighborhoods, breaks down the step-by-step process for dominating your local real estate market, and offers guidance on exactly what is needed to take your real estate marketing efforts to the next level.
To jump to a specific topic, navigate to one of the following timestamps:
- [02:29] What It Means to “Dominate Any Neighborhood, Anywhere”
- [04:12] Why Looking like Luxury Is Critical in Differentiating Yourself from the Competition
- [06:37] How to Break into the Luxury Real Estate Market
- [11:47] Where Today’s Real Estate Listings Come From
- [15:45] The Objective of Direct Mail Marketing
- [20:49] Four Reasons Why Some Agents Succeed and Other Fail
- [30:28] How REAL Marketing Can Help Real Estate Agents Level Up
26 Oct 2022
REAL Marketing University — David Collins Interviews Wayne Peterson
In this episode of REAL Marketing University, with David Collins, we sit down with creative marketing executive and Idaho real estate professional Wayne Peterson. With more than thirty years of executive experience collaborating with high-net-worth clients, Wayne is the creator of Idaho Luxe®, the brand he's curated for his real estate practice that represents premium, true luxury properties in the North Idaho Lake Country.
To jump to a specific topic, navigate to one of the following timestamps:
[03:30] Picking a Brokerage as a Real Estate Agent
[05:13] Why Real Estate Farming Is a Game Changer
[09:45] The Benefits of Working with a Direct Mail Marketing Company
[12:07] The Luxury Mindset and the Language of Luxury Real Estate
[13:57] How to Expand One’s Real Estate Market Share
[20:14] Closing Thoughts with Wayne Peterson
[27:06] Episode Recap and Key Takeaways
28 Sept 2022
REAL Marketing University — David Collins Interviews Lucio Bernal
In the inaugural episode of REAL Marketing University, with David Collins, we sit down with Palm Springs real estate professional Lucio Bernal. One of the most trusted and sought-after agents in Palm Springs, Lucio offers clients a comprehensive approach and over three decades of real estate experience.
To jump to a specific topic, navigate to one of the following timestamps:
[02:14] A Return to Normalcy in Real Estate
[05:37] How Lucio Got Started as a Real Estate Professional
[11:32] Using Print Materials and Working with REAL Marketing
[19:01] Concerns of Buyers and Sellers and Marketing Best Practices
[24:01] What Types of Marketing Does Lucio Utilize?
[30:24] Closing Thoughts with Lucio Bernal
[38:01] Episode Recap and Key Takeaways
28 Sept 2022
REAL Marketing University, with David Collins — Season 1 Trailer
Join visionary thinker David Collins as he interviews industry professionals, offers his own unique perspective on marketing best practices, and provides valuable tips for real estate agents interested in leveling up their advertising efforts, building out a better referral pipeline, and becoming known throughout their neighborhood as the go-to expert on all things related to the local real estate market.
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