Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

About Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

The Real Personal Branding Podcast is a personal branding and business growth show for entrepreneurs, speakers, authors, consultants, leaders, coaches, and small business owners who want to grow their visibility, build an audience, and create a business they actually love. I'm Lauren V. Davis, personal branding coach, small business consultant, and your enthusiastic supporter in building the business of your dreams. Every episode takes you behind the scenes with thought leaders, speakers, authors, and coaches to hear exactly what it took to build their businesses, elevate their personal brands, and create lives that truly make them happy. I want the whole story. The highs and the lows, the celebrations and the messy middle. That's why you'll hear honest conversations with my guests, plus solo episodes where I share what I'm seeing work right now in personal branding, marketing, and small business. I believe transformation in your business starts with real relationships and real communication as the foundation of your personal brand. A personal brand that shows up for your people is one of the most powerful tools you have for your marketing, leadership, personal development, and the long-term success of your business. By the way, this show is practical. Alongside the stories, you'll get tactical how-tos you can use right away: how to build your visibility, position yourself as the go-to expert in your industry, get booked on podcasts and stages, grow your audience on LinkedIn and Instagram, market your book or your services, and turn your personal brand into real business opportunities. If you're an entrepreneur ready to build your audience and step into leadership, a relationship-driven personal brand is the way there. This podcast will show you how.

Publisher

Lauren V Davis

Category

business · business

Language

en

Explicit

Yes

First episode

25 Feb 2020

Latest episode

3 Jul 2026

Latest episodes

8 of 95 episodes have a transcript.

1. 

   3 Jul 2026

   YouTube for Personal Branding and Growth with Philip VanDusen and Lauren V. Davis, Personal branding Expert

   In this episode of The REAL Personal Branding Podcast, Lauren welcomes Philip VanDusen. He shares why building a successful personal brand on YouTube is about consistently showing up, answering the questions your audience is already asking, and having the courage to start before you're ready. In his conversation with Lauren, Philip discusses: Treat YouTube like a search engine, not social media. Philip explains that the most effective YouTube content answers the exact questions people are searching for, helping establish long-term authority and making your expertise discoverable for years to come. Embrace the "dare to suck" mindset. Waiting until you're perfect only delays progress. Philip encourages creators to commit to consistency, accept that their early content won't be perfect, and improve through repetition rather than hesitation. Build trust through authenticity and consistency. From creating recognizable thumbnails to responding thoughtfully to comments, Philip shares how showing up as a real person—not a polished brand—creates stronger relationships and a more engaged community. Philip shares his journey from leading design teams at Old Navy, PepsiCo, and Landor Associates to building a thriving personal brand through YouTube after leaving corporate life. He reflects on overcoming burnout, reinventing himself as an entrepreneur at age 56, and why creating evergreen content, sharing expertise generously, and prioritizing genuine human connection have fueled a decade of business growth. More about our guest today: Philip VanDusen is a branding consultant serving SMBs and entrepreneurs. Philip previously served as VP of Design at PepsiCo and Old Navy and Executive Creative Director at Landor Associates. As a thought leader, Philip shares his expertise in brand building on YouTube to his 300k+ subscribers, in the Brand•Muse newsletter and Bonfire mastermind community and on the Brand Design Masters podcast. Lauren and Philip also explore thoughtful insights on creativity, retirement, and what it means to build a body of work that continues creating opportunities long after it's published. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Book a 1:1 Coaching Call with Lauren Connect with Philip VanDusen here: https://philipvandusen.com/pbw

2. 

   11 Jun 2026TRANSCRIPT

   Business Lesson from The Grateful Dead with Lauren V. Davis, Real Personal Branding Podcast

   Lauren V. Davis shares business lessons from the Grateful Dead's fan loyalty strategy, offering insights for building your personal brand and business.

3. 

   18 Mar 2026TRANSCRIPT

   Sell With Authority and Confidence with Sue Heilbronner and Lauren V. Davis

   In this interview, host Lauren V. Davis and keynote speaker Sue Heilbronner explore how entrepreneurs can sell with authority by aligning with core values and practicing passionate ambivalence.

Inside a recent episode

Business Lesson from The Grateful Dead with Lauren V. Davis, Real Personal Branding Podcast

Published 11 Jun 2026 · Transcript excerpt

[…] Besides, don't sell our music. Tape it. Share it with people. Share it with other fans. Share it as wide and far as you want. Just don't sell it. By 1984, it was official band policy. So fans were absolutely encouraged to share their recordings with other fans, just never to sell them. And in addition, the Grateful Dead decided to change their set list every show. They improvised. They created this huge experience for their fans that could only be had at live shows. And this increased the demand of the real life thing as people kept sharing the music with other fans. The Grateful Dead went their own way and leaned all the way in while every other band did the opposite. […]

Who has been a guest on Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

Names identified in recent episode analyses. Showing up to five guests.

• Sue Heilbronner
• Mark Schaefer
• Teresa Heath-Wareing
• Kat Boogaard
• Laura Belgray

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

67 ratings

Podcast Authority Score: 32 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

31

Social presence

0

YouTube

0

Engagement

85

Contact Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs