Welcome to Real to Research, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while diving into what real researchers are doing on the front line.
Real Research: The Market Research Podcast
Claim This Podcastby Sawtooth
17 episodes
Updated Daily
Accepts GuestsHas Sponsors
9
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality5
Social0
YouTube0
Engagement32
Podcast Overview
Welcome to Real to Research, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while diving into what real researchers are doing on the front line.
Language
🇺🇲
Publishing Since
1/3/2025
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9
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
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Engagement32
5
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Episode Length
34 minutes
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Recent Episodes
May 4, 2026
18: The AI Balancing Act: Enhancing Insight While Protecting Data Quality with KS&R, Knowledge Excel, and NIQ
AI is moving fast in market research, but faster isn't always smarter. In this episode Rashmi Sharma of Knowledge Excel, Dimitri Liakhovitski of NielsenIQ, and Ali Pierce of KS&R bring sharp thinking and practical examples to one big question: how do we use AI to go deeper into the data without letting quality quietly slip out the back door? You'll learn how today's researchers are spotting fraud that looks surprisingly good, testing the limits of synthetic respondents, and building AI-assisted workflows for open-end coding that keep human judgment where it belongs. Watch the full webinar and download the speakers' slides here.
April 30, 2026
17: Pricing Research Tools You Must Know with Bryan Orme
In this episode, Sawtooth CEO Bryan Orme explains three of the most widely used approaches in pricing research and, more importantly, when each one can help you make a better decision. Bryan shares which tools lead to clearer pricing recommendations, a better read on demand, and more confidence in how buyers make choices in the real world. He also shares a reminder that strong sample quality and data cleaning may matter just as much as method choice. It’s a thoughtful listen to sharpen judgment, strengthen pricing work, and match the research approach to the question in front of you. Watch the full webinar and download Bryan's slides here.
March 10, 2026
16: Synthetic Survey Data? It's Not Data with Chris Chapman
This episode features Chris Chapman (Executive Director, Quant UX Association) and his take on LLM-generated “synthetic survey responses.” He lays out two paths to learn what people think: ask real people directly, or build a pipeline that generates “responses” using models, prompts, and “digital twins.” Chris explains why he believes synthetic responses are never something you can certify in advance, why ideas like random sampling don’t map neatly to LLM outputs, and why surveys are better understood as motivated communication shaped by wording and context. Watch the full webinar and download Chris's slides here.
17 total episodes available
Recent guests on Real Research: The Market Research Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Story Haas
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Brian Orme
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Brian McEwen
Guest
Ben Cortese
Guest
Keaton Wilson
Guest
Megan Peitz
Guest
Tim Smith
Guest
Chris Chapman
Guest
Ray Pointer
Guest
Milad Sadreghaemy
Guest
Jennifer Avery
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Laura Dulude
Guest
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Frequently asked questions
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- What is Real Research: The Market Research Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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