Real Talk, Real Trust with dotCMS is our new podcast-format series. Topics range from AI to brand authenticity but ultimately come down to building trust to drive meaningful brand growth in a world of misinformation and distraction. The series aims to provide real stories, dive deep into challenges and opportunities and provide actionable takeaways on elevating brand trust. At dotCMS, we believe building trust is a process, powered by technology, that leads to lifelong customer relationships.
Real Talk, Real Trust with dotCMS
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15 episodes
Updated Daily
Accepts GuestsHas Sponsors
8
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality17
Social0
YouTube0
Engagement0
Podcast Overview
Real Talk, Real Trust with dotCMS is our new podcast-format series. Topics range from AI to brand authenticity but ultimately come down to building trust to drive meaningful brand growth in a world of misinformation and distraction. The series aims to provide real stories, dive deep into challenges and opportunities and provide actionable takeaways on elevating brand trust. At dotCMS, we believe building trust is a process, powered by technology, that leads to lifelong customer relationships.
Language
🇺🇲
Publishing Since
9/24/2024
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8
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality17
Social0
YouTube0
Engagement0
6
Excellent Areas
0
Good Performance
13
Growth Opportunities
excellent
Episode Length
40 minutes
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poor
Publishing Consistency
Every 34 days
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Recent Episodes
April 22, 2026
Winning Patient Trust in the Age of Digital Healthcare
<p>The conversation delves into the importance of patient trust and engagement in healthcare, highlighting the challenges of compliance and privacy in digital patient engagement. It explores the impact of AI on patient engagement, recognizable healthcare brands, and the competitive advantage of consent in patient engagement. The discussion also includes personal insights and advice for new parents, as well as the challenges faced by healthcare providers in digital engagement. The future of patient engagement and tried-and-true principles are also discussed. The conversation delves into the critical aspects of patient engagement and individual health, emphasizing the need to marry patient engagement with compliance infrastructure. It explores the optimization of digital data platforms, essential requirements for data platforms, content management system essentials, the role of AI in patient experiences, and practical advice for managing data and content effectively.</p><p></p><p>Takeaways</p><ul><li>Patient trust and engagement are critical for healthcare organizations</li><li>Compliance and privacy are major challenges in digital patient engagement Patient engagement</li><li>Compliance infrastructure</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Future of Patient Engagement and Tried-and-True Principles</li><li>33:23 Optimizing Digital Data Platforms</li><li>40:16 Critical Data Platform Requirements</li><li>45:51 Content Management System Essentials</li><li>55:12 Managing Data and Content</li></ul>
April 2, 2026
GEO Playbook: How to Win AI Search Without Losing Your Brand
<p>The episode 14 of Real Talk, Real Trust focuses on content strategy optimized for GEO, featuring Jason (Cofounder & Head of CX, dotCMS) and Freddy (VP Product, dotCMS). </p><p></p><p>The conversation delves into the impact of AI on content creation, the role of GEO in brand discovery, and the operational changes needed to deploy content effectively in the digital landscape. The conversation delves into the importance of guardrails in large-scale deployments, the significance of workflows, permissions, and audit trails in content management, the role of AI agents in content lifecycle, the concept of a vector-ready repository, and the measurement of content strategy success through structured content and traffic conversion rates. The discussion also covers the impact of LLMs on content visibility and the need for a holistic approach to brand optimization.</p><p></p><p><b>Takeaways</b></p><ul><li>AI-driven content creation</li><li>Impact of GEO on brand discovery</li><li>Operational changes for deploying content Guardrails in large-scale deployments</li><li>Importance of workflows, permissions, and audit trails</li><li>Role of AI agents in content lifecycle</li><li>Vector-ready repository and structured content</li><li>Measurement of content strategy success</li><li>Impact of LLMs on content visibility and brand optimization<br /></li></ul><p><b>Chapters<br /></b><br /><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Gi44LbQKDGs">00:00</a> Introduction to Content Strategy for GEO<br /><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Gi44LbQKDGs&t=609s">10:09</a> Impact of GEO on Brand Discovery<br /><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Gi44LbQKDGs&t=1064s">17:44</a> Content Audit and Strategy<br /><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Gi44LbQKDGs&t=1752s">29:12</a> Guardrails in Large-Scale Deployments<br /><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Gi44LbQKDGs&t=2448s">40:48</a> Vector-Ready Repository and Structured Content<br />48:25 Impact of LLMs on Content Visibility and Brand Optimization</p>
February 11, 2026
GEO in 2026: Why Trust Starts With How AI Finds You with Inna Bosenko, VP Marketing at dotCMS
<p>The conversation covers the importance of GEO in FY26, the role of AI in marketing, the balance between content quality and quantity, the differences between GEO and SEO, the future of brand discoverability, and the role of enterprise content management in GEO. It also explores the challenges and missteps in GEO strategy, the measurement of GEO program success, and the case for AI in content strategy. The conversation emphasizes the need for experimentation, documentation, and a customer-centric approach in GEO strategy.</p><p></p><p>Takeaways</p><ul><li>GEO Strategy: A critical investment for organizations in FY26</li><li>Content Strategy: Quality and quantity balance is essential for success</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Real Talk Real Trust</li><li>05:54 Brand Discoverability and LLMs</li><li>11:17 GEO and SEO: Brand Authority and Content Strategy</li><li>16:37 GEO and SEO: Maturity Curve and Experimentation</li><li>22:07 GEO and SEO: Role of Enterprise Content Management</li><li>32:15 GEO and SEO: Measuring Success of GEO Program</li><li>37:29 GEO and SEO: Future of Brand Discoverability</li><li>42:32 GEO and SEO: Making the Case for AI in Content Strategy</li></ul>
15 total episodes available
Recent guests on Real Talk, Real Trust with dotCMS
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
James White
Guest
Will Cousin
Guest
Chris Baker
Guest
Zain Ishaq
Guest
Freddy Montes
Guest
Maria Fernandez
Guest
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Frequently asked questions
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- What is Real Talk, Real Trust with dotCMS?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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