Real Talk Retail is geared to help retailers WIN! Kody Fitzjerrells founded Omni Digital Group in 2017 with one goal in mind, to work with retail stores and help them grow. Fast forward to 2022, Omni now helps over 100 retail stores! Luke (CEO of Omni Digital Group) and Kody (President and Founder of Omni Digital Group) aim to bring their industry knowledge directly to YOU, to give you concrete strategies, retail horror stories, and interviews with industry leaders that will give you tools to implement in real time to continue to win and grow!
Episode 4 of a 10 part series on marketing. Kody and Luke talk about Email and SMS.
Misconceptions of SMS marketing
Good, Better, Best
Having your email and SMS on the same platform
Tune in every Thursday for a new episode!
6 Apr 2023
3. Facebook & Instagram
Episode 3 of a 10 part series on marketing. Kody and Luke dive into the world of Facebook and Instagram advertising.
Organic Content
Good, Better, Best approach
Tune in every Thursday for a new episode!
30 Mar 2023
2. Putting Your Plan Into Practice
In episode 2 of a 10 part series on marketing, Kody and Luke talk about starting to implement your marketing plan.
Crawl, Walk, Run approach
Social Media
Testing is KEY
Tune in every Thursday for a new episode
23 Mar 2023
1. Planning Your Marketing Strategy
In episode 1 of a 10 part series on marketing, Kody and Luke will dive into how and why you should plan your marketing strategy.
Touching on things such as:
Why is marketing important?
The 3 things that matter most in marketing
How to go about planning your marketing strategy
How to form a budget.
Tune in every Thursday for a new episode!
21 Oct 2022
0. Intro to Real Talk Retail
Welcome to Real Talk Retail. In this inaugural episode you will be introduced to co-hosts Luke Barta and Kody Fitzjerrells. Between the two of them they have over 9 years of experience helping over 100 retail companies grow their businesses. In doing this, they have seen the differentiators that help retailers stand out in the marketplace and intend on providing that value to you! You will see three major segments on this show:
1. Retail/Business Strategies
2. Guest appearances from industry leaders
3. RANDOM RETAIL - Industry News, Retail Horror Stories, Industry Analytics, Etc...
Tune in every other week for a great show!
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