Is your business’s best story the one you haven't told yet?
Every business has a heartbeat, but not everyone knows how to make it heard.
Reanimated Stories is the antidote to boring business talk, we bring the journeys of local business leaders and entrepreneurs back to life.
From the initial spark to the daily grind, Roger Jorns founder of Reanimation Design, gets to interview and explore how successful owners use their unique stories to build trust, connect with their community, and grow their bottom line.
Reanimated Stories is here to prove that when you tell the right story, you don’t just get customers—you build a legacy.
Tune in, get inspired, and let’s reanimate your business.
From MLB Scouting to Construction Leadership: Evaluating Talent and Building Trust w/Jeff Vaughn
What does evaluating a high school pitcher throwing 95 mph have in common with hiring a project manager for a luxury pool build?
Jeff Vaughn spent 13 years as an associate scout for the Washington Nationals. He learned how to read a player in warmups. He learned how one weakness at 18 becomes a career-ender at 25. And he learned that raw talent alone doesn't win championships.
Today, he's a partner at 8 Square Construction here in Central Texas: pools, outdoor living, remodeling, and roofing.
And he's running the business with the same eye he used to run the scouting reports.
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Connect with Jeff Vaughn
Website: https://8squareroofing.com/ (https://8squareroofing.com/)
FB: https://www.facebook.com/profile.php?id=61576956092564 (https://www.facebook.com/profile.php?id=61576956092564)
LinkedIn: https://www.linkedin.com/company/8-square-roofing-construction/ (https://www.linkedin.com/company/8-square-roofing-construction/)
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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.
Connect with Roger:
LinkedIn: linkedin.com/in/roger-jorns (http://linkedin.com/in/roger-jorns)
Website: reanimationdesign.com (http://reanimationdesign.com)
YouTube: https://www.youtube.com/@reanimationdesign (https://www.youtube.com/@reanimationdesign)
Podcast: https://rss.com/podcasts/reanimated-stories/ (https://rss.com/podcasts/reanimated-stories/)
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00:00 - Intro
00:36 - Meet Jeff Vaughn, Partner at H Square Construction
01:35 - From High School Coach to MLB Associate Scout
03:37 - How Scouting Actually Works (Watching One Player in a Game of 18)
07:03 - Why He Can't Watch Baseball as a Fan Anymore
09:03 - What Separates Good Talent from Great Talent
13:39 - Why You Can't Teach Raw Athleticism
16:04 - Central Texas Players to Watch + World Series Picks
19:11 - How Scouting Shaped How Jeff Hires
20:44 - Warm Seats vs. Real Teammates
23:24 - Letting Great Employees Go When It's Right for Them
25:55 - Why Networking Drives 60–80% of Their Revenue
28:56 - The Follow-Up System After Every Event
31:26 - The Go-Giver Mindset in Small Business
34:31 - The Women's Shelter Story
38:20 - Outro
10 Sept 2026
The Digital Twin Revolution: How AI and Peptide Protocols Are Redefining Healthcare w/Tony Medrano
What drives a 55-year-old tech CEO to compete in 140-mile Ironman triathlons alongside 20-year-old Olympic athletes?
Tony Medrano is 55 years old, still racing Ironman triathlons, and building the kind of health optimization tech that used to only be available to NFL locker rooms and Olympic teams.
Tony's the CEO of Longevity Plan, an AI-powered peptide optimization platform. His background reads like a highlight reel: Naval officer, Harvard graduate, Stanford grad school, first company at 30, sold his second, took a molecular diagnostics company from zero to a billion, and worked directly with the NFL and Olympic team on athlete performance.
Now he's taking everything he learned at that level and making it available to regular people who want to feel better, perform better, and age better.
Tony breaks down the science of peptides using his famous "Lego" analogy, explaining how signaling molecules like BPC 157, Tirzepatide, and Retatrutide remind your body to repair tissue and burn fat naturally without shutting down your endogenous systems.
We also explore the concept of the Digital Twin: an AI-powered personal data lake inspired by elite NFL training programs.
By combining cheek-swab genetic tests, at-home blood draws, and wearable biometrics, Longevity Plan’s AI builds a personalized model of your health to tell you exactly which peptides will work for your unique DNA.
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Connect with Tony
Website: https://longevityplan.ai/ (https://longevityplan.ai/)
LinkedIn: https://www.linkedin.com/in/tonymedrano/ (https://www.linkedin.com/in/tonymedrano/)
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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.
Connect with Roger:
LinkedIn: linkedin.com/in/roger-jorns
Website: reanimationdesign.com (http://reanimationdesign.com)
YouTube: https://www.youtube.com/@reanimationdesign (https://www.youtube.com/@reanimationdesign)
Podcast: https://rss.com/podcasts/reanimated-stories/ (https://rss.com/podcasts/reanimated-stories/)
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00:00 Intro
00:27 Podcast Welcome
01:11 Tony And Longevity Plan
02:59 What An Ironman Is
04:48 Pros Vs Amateurs
05:35 Training And Mission
06:29 Peptides Explained
08:16 BPC 157 Recovery
09:43 GLP 1 Weight Loss
11:37 AI Digital Twin Platform
15:23 Genes Wearables Testing
16:37 Genetic Test And Bloodwork
17:18 Wearables Integration Talk
17:49 Wearable Accuracy Reality
19:08 Train Without the Screen
19:39 Pro Athlete Tracking Tech
21:32 AI Digital Twin Optimization
23:49 Tony Medrano Career Journey
29:32 Peptides Research First
31:54 Where to Connect Online
32:18 Outro
27 Aug 2026
Just Say Hi. It Might Change Your Life. From Facebook Marketplace to AI Employees w/Jackson Edens
Jackson Edens is 20 years old.
And he's already helping construction and trades businesses save serious time and make more money by bringing enterprise-level AI to the shops that big consulting firms never call on.
His company, Digital Grove AI, offers a fractional AI employee model, because most small trades businesses don't have IBM or AWS on speed dial.
Jackson steps in as the person who does.
Jackson shares how he went from building gaming PCs on Facebook Marketplace, to running a T-shirt shop entirely powered by AI, to living on his best friend's boat where he learned how to network with contractors and business owners, a skill that ended up shaping his whole career.
We also dive into why Jackson initially refused to use ChatGPT in college to protect his critical thinking skills, why the old sales rule of "Always Be Closing" needs to be replaced with "Always Provide Value" (APV), and why human connection is becoming the ultimate competitive advantage in a world flooded with AI noise.
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Connect with Jackson
Website: https://flash-mktg.com/ (https://flash-mktg.com/)
LinkedIn: https://www.linkedin.com/in/michael-beltran-b39b3b180/ (https://www.linkedin.com/in/michael-beltran-b39b3b180/)
---------------
About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.
Connect with Roger:
LinkedIn: linkedin.com/in/roger-jorns (http://linkedin.com/in/roger-jorns)
Website: reanimationdesign.com (http://reanimationdesign.com)
YouTube: https://www.youtube.com/@reanimationdesign (https://www.youtube.com/@reanimationdesign)
Podcast: https://rss.com/podcasts/reanimated-stories/ (https://rss.com/podcasts/reanimated-stories/)
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00:00 Intro
00:36 Meet the Host and Guest
01:24 Digital Grove AI Explained
02:26 Fractional AI for Small Biz
05:06 Real Client Wins with AI
07:59 How Jackson Got Started
11:51 AI vs Critical Thinking
14:12 Boat Life and Networking
16:17 Focus, Mentors, and the Who
18:16 Networking Without Selling
19:54 Selling Without Pressure
20:23 Always Provide Value
22:22 Power of Saying Hi
24:50 Loneliness and Phone Fear
25:50 Trust and Connection Marketing
27:57 AI Noise and Handshakes
31:48 Customer Discovery Messaging
33:18 Where to Find Jackson
34:51 Outro
Inside a recent episode
Why Your Podcast is Actually a Relationship Engine with Greg Wasserman
Published 11 Feb 2026 · Transcript excerpt
[…] They're going to know, like, and trust you. They're going to want to work with you. But even if they don't work with you, You're getting, in this case, Roger's getting me to promote him to my audience. So if I don't end up buying from Roger, Roger gets access to my audience who he probably wants to work with and sell to. And so now my audience is now knowing about Roger. So that becomes the incredible part of podcasting when you use it as a relationship engine. to fuel conversations that you normally would not be able to have. And we all in business are always looking for, how do I get more business? […]
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