Rebrand with RuthAnn is the podcast for women entrepreneurs building life-first businesses while navigating the messy middle of pivoting, growth, and change. Your host, RuthAnn Rafiq, is a brand and website designer who has worked with over 100 women on their brands since 2016. With solo episodes, guest experts, and past client interviews RuthAnn brings expertise, lessons, and insight on how to make big changes in your business while staying true to your values and building success on your terms.
70: Beyond Heels and Powersuits: How to Find a Style That Actually Feels Like You with Fashion Expert Amy Salinger
Fashion expert Amy Salinger interviews with host RuthAnn to reveal how to discover a personal style that boosts confidence and simplifies your life.
22 Apr 2026TRANSCRIPT
69: The Missing Link Between a Successful Rebrand and One That Falls Flat
In this episode, RuthAnn Rafiq explores why some rebrands hit high highs like million dollar years and sold out programs but others fail to deliver results.
RuthAnn shares three effective marketing strategies to ensure a successful rebrand launch. She emphasizes the importance of a solid marketing plan, authentic engagement, and leveraging opportunities like giveaways, workshops, and guest appearances to attract and convert clients so you can not only be energized by how you show up but have peace of mind as you see your revenue increase.
Topics
Difference between branding and marketing
Effective marketing strategies post-rebrand
How to run a successful giveaway
Leveraging workshops and training sessions
Guesting on other platforms for exposure
The Truth is: a rebrand won’t fix your business problems - but this will
Links Mentioned:
Anna Rapp (http://www.annarapp.com)
View the Rebranding and Website Services (http://rartspace.com/services)
Join RuthAnn’s newsletter (https://rebrandwithruthann.com/contact#list)
Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand” (https://rartspace.myflodesk.com/wbpfcjbo5m)
Follow RuthAnn on Pinterest (https://www.pinterest.com/r_artspace/)Say Hi on Instagram or tag @r_artspace (http://instagram.com/r_artspace)
Chapters
00:00 Understanding Branding vs. Marketing
02:48 Effective Marketing Strategies Post-Rebrand
08:31 The Importance of a Marketing Foundation
11:29 Recap and Final Thoughts
8 Apr 2026TRANSCRIPT
You Don't Need Headshots, You Need a Brand Shoot That Helps You Sell with Ashley Ice
Summary:
Ashley Ice is the brand photographer behind all the beautiful new photos on my website and I’m so excited to have her on the show. She shares how to get photos you are obsessed with and the difference between headshots and a brand photoshoot (and WHY you need to know this before investing).
We talk about how she works with her clients, what makes her process different, the 3 things you need to be ready for your own brand photoshoot as well as my own experience and much more.
If you need to update your photos, you’re thinking of refreshing your images for your marketing or website, or you're just curious, this is the episode for you.
Takeaways
Ashley’s fine art background and wedding photography perfectly positions her to be an expert in brand photography
A brand photoshoot should include 25% of your face and 75% of you working or doing your craft.
Ashley’s process includes 2 preparation meetings which are crucial for a successful shoot.
Ashley’s white glove experience offers everything you would need for your brand photoshoot from makeup and hair, to videography and iPhone video.
Professional photos are an investment that can last 3-6 months for content and up to years for your website.
Ashley shares the 3 things you need to prepare for your photoshoot
Ongoing marketing support is essential for maximizing the value of your photos, which is a service Ashley is expanding into.
Links Mentioned:
Ashley Ice website (http://www.ashleyice.com)
Follow Ashley on Instagram (http://www.instagram.com/ashleyice.branding)
House of Editorial (https://www.instagram.com/thehouseeditorial/)
View the Rebranding and Website Services (http://rartspace.com/services)
Book a Free Discovery Call with RuthAnn (https://portal.rartspace.com/public/appointment-scheduler/5ff33be499a6170275bf8944/schedule)
Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand” (https://rartspace.myflodesk.com/wbpfcjbo5m)
Follow RuthAnn on Pinterest (https://www.pinterest.com/r_artspace/)Say Hi on Instagram or tag @r_artspace (http://instagram.com/r_artspace)
Chapters
00:00 The Journey of Rebranding
02:55 From Weddings to Brand Photography
06:03 Understanding Brand Photography vs. Headshots
07:34 The Importance of Pre-Shoot Planning
08:29 The Role of Makeup in Brand Shoots
11:18 Working with Clients Remotely
14:13 The Value of Professional Brand Photography
17:31 Getting Started with Brand Photography
20:09 The Future of Ashley's Business
Inside a recent episode
70: Beyond Heels and Powersuits: How to Find a Style That Actually Feels Like You with Fashion Expert Amy Salinger
Published 6 May 2026 · Transcript excerpt
[…] It does matter because you're going outside with that energy all day. And that's what you're giving to the world. You have to start by dressing for yourself. And then the rest of the world is going to get the memo. I love that. So dressing for yourself can still be casual and not. That's my whole life. I always think when I think of like style and like fashion, I do. I think of high heels. I think of power. I think of clothes I never wear. So it's like. You just called it. You just called it. You have to dress. One of the number one things I teach is embrace the lifestyle that you have. Embrace the body that you have. […]
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