Rebrand with RuthAnn is the podcast for women entrepreneurs building life-first businesses while navigating the messy middle of pivoting, growth, and change. Your host, RuthAnn Rafiq, is a brand and website designer who has worked with over 100 women on their brands since 2016. With solo episodes, guest experts, and past client interviews RuthAnn brings expertise, lessons, and insight on how to make big changes in your business while staying true to your values and building success on your terms.
Rebrand with RuthAnn
Claim This Podcastby RuthAnn Rafiq
5.0(6 reviews)
71 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
Podcast Overview
Rebrand with RuthAnn is the podcast for women entrepreneurs building life-first businesses while navigating the messy middle of pivoting, growth, and change. Your host, RuthAnn Rafiq, is a brand and website designer who has worked with over 100 women on their brands since 2016. With solo episodes, guest experts, and past client interviews RuthAnn brings expertise, lessons, and insight on how to make big changes in your business while staying true to your values and building success on your terms.
Language
🇺🇲
Publishing Since
8/11/2023
1 verified contact email on file for Rebrand with RuthAnn
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Recent Episodes
May 6, 2026
70: Beyond Heels and Powersuits: How to Find a Style That Actually Feels Like You with Fashion Expert Amy Salinger
Fashion expert Amy Salinger interviews with host RuthAnn to reveal how to discover a personal style that boosts confidence and simplifies your life.
April 22, 2026
69: The Missing Link Between a Successful Rebrand and One That Falls Flat
<p>In this episode, RuthAnn Rafiq explores why some rebrands hit high highs like million dollar years and sold out programs but others fail to deliver results. </p><p><br></p><p>RuthAnn shares three effective marketing strategies to ensure a successful rebrand launch. She emphasizes the importance of a solid marketing plan, authentic engagement, and leveraging opportunities like giveaways, workshops, and guest appearances to attract and convert clients so you can not only be energized by how you show up but have peace of mind as you see your revenue increase. </p><p><br></p><p><strong>Topics</strong></p><ul><li><p>Difference between branding and marketing</p></li><li><p>Effective marketing strategies post-rebrand</p></li><li><p>How to run a successful giveaway</p></li><li><p>Leveraging workshops and training sessions</p></li><li><p>Guesting on other platforms for exposure</p></li><li><p>The Truth is: a rebrand won’t fix your business problems - but this will</p></li></ul><p><br></p><p><strong>Links Mentioned:</strong></p><p><a href="http://www.annarapp.com"><u>Anna Rapp</u></a></p><p><a href="http://rartspace.com/services"><u>View the Rebranding and Website Services</u></a></p><p><a href="https://rebrandwithruthann.com/contact#list"><u>Join RuthAnn’s newsletter</u></a></p><p><a href="https://rartspace.myflodesk.com/wbpfcjbo5m"><u>Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”</u></a></p><p><a href="https://www.pinterest.com/r_artspace/"><u>Follow RuthAnn on Pinterest</u></a><a href="http://instagram.com/r_artspace"><u>Say Hi on Instagram or tag @r_artspace</u></a></p><p><br></p><p><br></p><p><strong>Chapters</strong></p><p>00:00 Understanding Branding vs. Marketing</p><p>02:48 Effective Marketing Strategies Post-Rebrand</p><p>08:31 The Importance of a Marketing Foundation</p><p>11:29 Recap and Final Thoughts</p><p><br></p>
April 8, 2026
You Don't Need Headshots, You Need a Brand Shoot That Helps You Sell with Ashley Ice
<p>Summary:</p><p>Ashley Ice is the brand photographer behind all the beautiful new photos on my website and I’m so excited to have her on the show. She shares how to get photos you are obsessed with and the difference between headshots and a brand photoshoot (and WHY you need to know this before investing). </p><p>We talk about how she works with her clients, what makes her process different, the 3 things you need to be ready for your own brand photoshoot as well as my own experience and much more. </p><p>If you need to update your photos, you’re thinking of refreshing your images for your marketing or website, or you're just curious, this is the episode for you.</p><p><br></p><p>Takeaways</p><ul><li><p>Ashley’s fine art background and wedding photography perfectly positions her to be an expert in brand photography</p></li><li><p>A brand photoshoot should include 25% of your face and 75% of you working or doing your craft.</p></li><li><p>Ashley’s process includes 2 preparation meetings which are crucial for a successful shoot.</p></li><li><p>Ashley’s white glove experience offers everything you would need for your brand photoshoot from makeup and hair, to videography and iPhone video.</p></li><li><p>Professional photos are an investment that can last 3-6 months for content and up to years for your website.</p></li><li><p>Ashley shares the 3 things you need to prepare for your photoshoot</p></li><li><p>Ongoing marketing support is essential for maximizing the value of your photos, which is a service Ashley is expanding into.</p></li></ul><p><br></p><p><strong>Links Mentioned:</strong></p><p><a href="http://www.ashleyice.com"><u>Ashley Ice website</u></a></p><p><a href="http://www.instagram.com/ashleyice.branding"><u>Follow Ashley on Instagram</u></a></p><p><a href="https://www.instagram.com/thehouseeditorial/"><u>House of Editorial </u></a></p><p><a href="http://rartspace.com/services"><u>View the Rebranding and Website Services</u></a></p><p><a href="https://portal.rartspace.com/public/appointment-scheduler/5ff33be499a6170275bf8944/schedule"><u>Book a Free Discovery Call with RuthAnn</u></a> </p><p><a href="https://rartspace.myflodesk.com/wbpfcjbo5m"><u>Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”</u></a></p><p><a href="https://www.pinterest.com/r_artspace/"><u>Follow RuthAnn on Pinterest</u></a><a href="http://instagram.com/r_artspace"><u>Say Hi on Instagram or tag @r_artspace</u></a></p><p><br></p><p><strong>Chapters</strong></p><p>00:00 The Journey of Rebranding</p><p>02:55 From Weddings to Brand Photography</p><p>06:03 Understanding Brand Photography vs. Headshots</p><p>07:34 The Importance of Pre-Shoot Planning</p><p>08:29 The Role of Makeup in Brand Shoots</p><p>11:18 Working with Clients Remotely</p><p>14:13 The Value of Professional Brand Photography</p><p>17:31 Getting Started with Brand Photography</p><p>20:09 The Future of Ashley's Business</p><p><br></p>
71 total episodes available with 11 transcripts
Recent guests on Rebrand with RuthAnn
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Meg Salisbury
Guest
Allison Burns
Guest
Haley Hatcher
Guest
Megan Smyth
Guest
Elizabeth McCravy
Guest
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Frequently asked questions
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- What is Rebrand with RuthAnn?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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