- 16
- Episodes
- 2020
- First episode
About ReCast with Saurabh Sardana
We live in a very different world today where opportunities and challenges come in different forms, shapes, and sizes. Technology has contributed actively to this where attention is the new currency and content is a whole new asset class for organizations. To dig deep into it, Saurabh Sardana is launching a podcast where he will bring you untold stories, hot trends, and perspectives from people who matter the most. Saurabh, Chief Operating Officer at Asia's most successful insights business, draws upon marketers, insight practitioners, technologists, and artists across the Asia-Pacific who have influenced many with their work and ideas. Follow this channel for authentic and engaging conversations that will change the way you feel and think about the marketing and insights profession. Episodes will be released every fortnight starting 11th August.
- Publisher
- Saurabh Sardana
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 11 Aug 2020
- Latest episode
- 28 Oct 2021
Latest episodes
16 episodes in the feed.
28 Oct 2021
S2E7: Boundaryless Organization with Dr Naomi Stanford, Organisation Design Practitioner
Organizations do not change. But people do. And when they do, the organization eventually changes. In this episode, Saurabh is joined by Dr Naomi Stanford, an organisation design practitioner and author. During her earlier UK career, she was a corporate employee of large multinational companies, including Price Waterhouse, British Airways, Marks & Spencer, and Xerox. She then moved to the US working as an organisation design consultant to a range of organizations in the government, non-profit and private sectors. She has now returned to the UK to work in the government sector. [02:59] Can you describe organization design using an analogy? [11:39] In your experience, is it easier to design a private sector organization vs a public sector organization? [15:31] How has work from home/anywhere impacted the way an organization has to be designed? [27:25] Can you share about your upcoming book? [31:44] From a design perspective, how would organizations operate in the future? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Naomi Stanford on LinkedIn www.linkedin.com/in/naomi-stanford-54373b2/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
29 Sept 2021
S2E6: Breaking The Boundaries: Looking Beyond Market Research with Subhash Chandra, Founder, CrowdWisdom360
To stay fresh in the game, one has to reinvent every five years. In this episode, Saurabh is joined by Subhash Chandra, Founder, CrowdWisdom360 and Co-Founder, Sprint Studio.ai. Subhash is an ex-political strategist, researcher, author, TV Panellist and columnist based out of Mumbai, India. In the 23 years of helping brands and people with marketing strategies, Subhash is an Insights Specialist in Financial Services, Political Strategy, Telecom, Public Policy and numerous other verticals. With CrowdWisdom360, the company's focus is on delivering accurate insights to consumers at low costs and speed and with Sprint Studio the focus is on delivering high-value insights to companies at unbelievable speeds. [21:57] What was the pivotal moment in your career that made you take the plunge into starting your own research/gaming platform? [37:35] Can you describe how CrowdWisdom works? [49:27] After CrowdWisdom you are about to launch your next venture Sprint Studio AI? Can you give us a brief overview of what we can expect from this new platform? [53:31] If you had a crystal ball, what would be your prediction for the consumer research industry? [56:11] Apart from consumer research, which skill have you picked up in the last few years? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Subhash Chandra on LinkedIn www.linkedin.com/in/schandra100/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
19 Jul 2021
S2E5: Brew your Brand with Karthik Srinivasan, Communications Consultant and Author
You are a brand. Brew it to make it refreshing, stimulating to leave an indelible impression on others. In this episode, Saurabh is joined by Karthik Srinivasan, an author, communications strategy consultant and LinkedIn influencer. In the twenty years since joining the corporate communications team of an IT company in Delhi, Karthik has worked on both the client-side (Flipkart, Subex) and the agency side (Ogilvy, Edelman, Text 100). He has also steered the introduction of social media in corporate communications, advertising and PR industries in India, besides handling social media for brands like Lenovo India, General Motors India, LinkedIn India, BlackBerry and IBM, among others. He is the author of Be Social: Building Brand YOU Online which covers the entire gamut of the work you can do for yourself online—starting with your specific reasons to be active on social media, how to navigate the online space, how to articulate your objectives consistently and how to build pipelines of content to augment your brand over a period of time. [02:19] When you started out, did you think that you are a natural fit for a communication role? [14:22] After working on both sides of the aisle, which side do you prefer - Agency or Client? [12:30] When you joined Flipkart, did it feel more like a tech or consumer company? [18:49] How has the marketing landscape changed in the last few years? [22:44] How would you explain the concept of personal branding in one sentence? [25:31] What is unique about your approach in helping your clients build a strong personal brand? [31:48] What will be your advice to people who are looking to build out their personal brand? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Karthik Srinivasan on LinkedIn www.linkedin.com/in/karts/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
4 May 2021
S2E4: Tomorrow's Government with Jaideep Prabhu, Professor of Marketing, University of Cambridge
Tomorrow's government will be all about foretelling what is going to happen tomorrow and delivering that today to its constituents. In this episode, Saurabh is joined by Jaideep Prabhu, an author, professor and thought leader. Jaideep is currently the Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation. Jaideep recognises that although innovation is the major strategy for companies worldwide, the current economic climate is suppressing R&D budgets and traditional highly structured innovation processes. Western companies, he says, should look to the frugal and flexible approach to innovation used by countries like India, Brazil and China as they lead the way in economic growth. [05:18] What is one big trend you've observed post-pandemic for the education industry? [18:11] How can businesses keep their customers excited and delighted in the post-pandemic era? [23:51] How would you explain innovation to a non-business audience? [34:08] What is Jugaad? [45:46] What is the one piece of advice you offer to bureaucrats? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Jaideep Prabhu on LinkedIn www.linkedin.com/in/jaideep-prabhu-94b3102/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
29 Mar 2021
S2E3: Business of Storytelling with Anjali Sharma, Managing Director, Narrative
In a content noisy world, stories will be the currencies that will be valued the most. In this episode, Saurabh is joined by Anjali Sharma, a business communications specialist and a business storyteller. Anjali helps corporate professionals become storytellers to drive business outcomes and their personal success. Anjali is currently the Managing Director of Narrative: The Business of Stories. She works with private and government organizations to determine what their individual and unique business challenges are and by incorporating Story Skills, she crafts individualized solutions to help solve those challenges. [01:08] How did you get into corporate storytelling? [05:20] How do you look at the business of corporate storytelling? [08:29] How does the process of storytelling work? [16:25] What are your guiding principles for crafting a good story? [29:58] What kind of narratives you prefer for building business stories? [34:02] Can the impact of stories be measured? [36:33] Who or which story do you look up to for inspiration? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Anjali Sharma on LinkedIn www.linkedin.com/in/anjali-sharma. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
5 Mar 2021
S2E2: Experience meets Marketing with Roshan Abbas, Founder, Kommune India
Experience is an education in itself. In this episode, Saurabh is joined by Roshan Abbas, one of India's finest orators and storytellers. Roshan founded and led Encompass (now Geometry Encompass) as Managing Director into becoming India's largest, most awarded experiential marketing agency. He is now the founder of Kommune India, which is a collective of artists, performers, and creators looking to create and nurture performance art ideas. Roshan loves to convert ideas to execution, connect people to possibilities, and help tell stories. [00:53] How would you describe yourself? [04:40] How different professional experiences helped you become a better communicator? [08:40] Can you talk about your book "Speechless”? [16:19] What is the difference between live show and broadcast communication format? [21:50] What is the journey that experiential/event marketing space evolved over time? [36:29] How can you enhance your employee experience to achieve a great customer experience? [48:34] What is the story behind starting Kommune? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Roshan Abbas on LinkedIn www.linkedin.com/in/roshan-abbas. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
18 Feb 2021
S2E1: Business and Spirituality with Acharya Prashant, Founder of PrashantAdvait Foundation
Can spirituality help unlock business growth? In this episode, Saurabh is joined by Acharya Prashant, an Indian author, poet, and Vedanta teacher to find meaning and connection between spirituality and business. Acharya Prashant is the founder of PrashantAdvait Foundation - a non-profit organization working towards reconnecting the world with Advaita Vedanta. In the classical sense, he is a most orthodox spiritual teacher, and in the contemporary sense, he is a veganism promoter, an environmental activist, a science activist, a campaigner against superstition, and a champion of essential human freedom. [04:37] Why did Acharya Prashant take the road less traveled after graduating from the best college? [06:59] Is there a connection between business and spirituality? [20:09] Can one fix an organization's culture using ancient wisdom? [24:43] Why it is important for businesses to have a clear purpose? [32:38] What can we learn about sustainability from Vedanta (ancient scriptures of India)? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Acharya Prashant on LinkedIn www.linkedin.com/in/prashantadvait. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
23 Dec 2020
Thank You Message and Season's Greetings
Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
15 Dec 2020
EP08: Changemakers with Tracey Hamilton, Founder at Moveo Global
If I try to sell you two kinds of yoghurt, which one would you buy - the one which has 10% fat in it or the other which is 90% fat-free? You are more likely to pick the one which is 90% fat-free because you may not like the idea of consuming a product which has 10% fat in it. Even though both are exactly the same products. In business, we call this as framing effect and when you apply this widely for solving big business challenges, magic happens. In this episode, Saurabh is joined by Tracey Hamilton, Founder at Moveo Global, which is a next generation business consultancy. Tracey is passionate about working with mission-driven Founders and leaders in high growth Enterprises, helping them frame the right question and navigate at speed. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Tracey on LinkedIn www.linkedin.com/in/mstraceyhamilton Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
17 Nov 2020
EP07: Poets & Quants with Vineet KKN 'Panchhi', Founder at Word Of Mouth Media
"Waqt aa gaya ki zindagi pe ghaur kiya jaaye, Sab kuch toh kar chuke hain, ab kuch aur kiya jaaye." These are the two lines that you will find on the LinkedIn profile of our guest today. Poetry is about structure and imagery. You have to get your message into the right rhythm, perfect rhyme scheme, and precise syllable count. Call it his brevity or his ability to paint a scene in just a few words, our guest has this innate ability to connect and resonate with his listeners. In this episode, Saurabh is joined by Vineet KKN Panchhi, a poet, a storyteller, a communication consultant, a YouTuber, and a filmmaker. Vineet is currently the Founder at Word of Mouth Media, which is a boutique creative agency with end-to-end digital solutions helping brands tell their story the way it deserves to be told. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Vineet on LinkedIn www.linkedin.com/in/panchhi Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
28 Oct 2020
EP06: Be-Have with Richard Bordenave, CEO at BVA Nudge Unit (APAC)
There is more to being right than just being factually correct based on the information we get every day. One can argue if the abundance of information has made the world a lot easier to understand. But the truth is that we humans are emotional creatures and behave irrationally all the time. Focusing on it can help businesses understand inherent biases and apply it to improve experiences for their customers. In this episode, Saurabh is joined by Richard Bordenave, who is passionate about solving complex challenges where human behavior is both parts of the problem and of the solution. Richard is the CEO at BVA Nudge Unit APAC, which is a global consultancy pioneering in behavioral change and organizational transformation. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Richard on LinkedIn www.linkedin.com/in/richard-bordenave-7506405/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
14 Oct 2020
EP05: Mend IT with Ramakrishnan CN, Partner at Entropia Group
If we have to pinpoint one thing that has brought maximum impact to politics, businesses, and communities around the world, it will have to be the proliferation of media channels. With this shift, the role of media planner has changed significantly forcing them to reimagine how media has to be planned for brands and organizations. In this episode, Saurabh is joined by Ramakrishnan CN (Rama) who went on from selling carbon black to planning media for his clients. Rama is now a partner at Entropia Global which is a marketing technology consultancy based out of Malaysia. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Rama on LinkedIn www.linkedin.com/in/ramakcn Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
24 Sept 2020
EP04: Shift Happens with Graham Brown, Founder of Pikkal & Co
The world is getting louder and noisier. We live a life filled with pings, likes, shares and notifications. It has become very hard to sift through real conversations and relevant content that impact our lives. This is where attention becomes a valuable commodity for businesses to engage with their customers. The best way to do it is by telling a story that moves people. In this episode, Saurabh is joined by Graham Brown, the Founder of Pikkal & Co, which is a performance communications agency specializing in B2B podcasts and webinars. Graham is a trained AI practitioner but now believes in more authentic interaction. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share inspiration, and reflect on their journeys and plan for the future. Follow Graham on LinkedIn www.linkedin.com/in/grahamdbrown Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
7 Sept 2020
EP03: Re-searching Research with Mohan Krishnan, Founder Member of CMEE at IIM Lucknow
In this world, which is constantly getting redefined by data and technology, the role of the market research industry has become not only important but critical. Management consultancies, ad agencies, and media companies all have jumped on to this trend by providing research as a part of their holistic offering. The market research industry, which once upon a time could claim a monopoly on consumer data business, is now going through its own set of transformation to remain relevant. In this episode, Saurabh is joined by Mr. Mohan Krishnan to discuss this topic and a lot more. Mohan is an industry veteran and is currently a faculty member at the Indian Institute of Management, Lucknow. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share inspiration, and reflect on their journeys and plan for the future. Follow Mohan on LinkedIn www.linkedin.com/in/mohan-krishnan-a21819. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
22 Aug 2020
EP02: UnResearch with Navneet Ahuja, Founder at unhide
Entrepreneurs are the most interesting storytellers. Their sheer drive to succeed and innovate often makes their journeys interesting to listen to. Most of the entrepreneurs that I have met thrive in uncertainty and have the ability to make every opportunity count. And this gets even more interesting if the entrepreneur has left a cushy and a comfortable nine to six job to pursue his passion. In this episode Saurabh is joined by Navneet Ahuja, founder at unhide. Navneet has worked with global insight companies and one day decided to leave it all to get into the space of visual content. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists and artists to share, inspire and reflect on their journeys and plan for the future. Follow Navneet on LinkedIn @linkedin.com/in/navneetahuja Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
11 Aug 2020
EP01: Unlocking the Unknown with Amit Kumar Shrivastava, Director of Learning Curve
What is an insight? What does it take to discover an insight? Is insight discovery, a creative or an analytical process? In this episode Saurabh is joined by Amit Kumar Shrivastava to discuss these questions. Amit is the director of Learning Curve, which is a brand strategy, consumer insight and a training consultancy. He has traversed different roles within the marketing industry and has wore multiple hats of a researcher, a planner, and a client servicing professional. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists and artists to share, inspire and reflect on their journeys and plan for the future. Follow Amit on LinkedIn www.linkedin.com/in/amit-kumar-shrivastava Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
Contact ReCast with Saurabh Sardana
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of ReCast with Saurabh Sardana?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show
Podcast research with Pod Engine