Recipe for Greatness

About Recipe for Greatness

Interviewing the founders behind the best food companies in the UK to deconstruct the skills and knowledge they used to grow their business so you can learn from the best and start-up something yourself.

Publisher

Jay Greenwood

Category

business

Language

en

Explicit

No

First episode

6 Jul 2020

Latest episode

3 Jul 2026

Latest episodes

120 episodes in the feed.

1. 

   3 Jul 2026

   Real Snacks That Actually Nourish | Ineke Nugteren - Nourish Founder

   We sit down with Ineke Nugteren, a nurse turned founder, to unpack how frontline healthcare experience sparked a mission to change what everyday snacking looks like. We talk through the messy realities of building Nourish from a kitchen table into major UK retail, while staying focused on real ingredients, gut health and balanced blood sugar. seeing conventional low-fat guidance fail patients in real lifea turning-point patient story that triggered deeper nutrition researchvolunteering in Afr...

2. 

   9 Jun 2026

   From British Army Major to Healthy Toddler Meals | More Toddler Meals Founder - Ed van der Lande

   Baby food should not feel like a trade-off between “quick” and “good”. We sit down with Ed van der Lande, founder of More Toddler Meals, to unpack a deceptively simple question: how do you feed toddlers wholesome meals with real texture and visible ingredients when you are exhausted, out of the house, or racing between nursery pick-ups and work? Ed traces the idea back to a moment on deployment in Somalia, watching his wife carry the full load at home and feeling the friction every parent kn...

3. 

   1 May 2026

   Taking on Haribo With Half the Sugar | Wild Thingz Founder - Fliss Newland

   We talk with Wild Things founder Fliss Newland about going from Mondelez to building an organic, plant-based gummy brand that targets families without losing the fun of sweets. She breaks down the practical steps behind the leap, from finding the right opportunity to nailing brand positioning, packaging, and early retail wins. Childhood hustle stories and the influence of self-employed parents Learning FMCG fundamentals at Mondelez, from perfect store to pricing and promotions&nbsp...

Who has been a guest on Recipe for Greatness

Names identified in recent episode analyses. Showing up to five guests.

• Suzie Millar
• Martin Holden-White
• Felix James

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

4.2 / 5

5 ratings

Podcast Authority Score: 52 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

74

Social presence

0

YouTube

0

Engagement

75

Contact Recipe for Greatness

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.