About Recloseted Radio | Sustainable Fashion Consulting
Success stories are great.... Failure stories are even better.
Welcome to FailTales — the anti highlight reel. Every episode, we get into the pivots, failures, and lessons people usually leave out of their success story.
Real talk. Real failures. Real lessons.
Hosted by Selina Ho, Marketing & GTM Advisor to startups and reformed failure-phobe.
P.S. This show has had its own pivots; this was formerly Confessions of a Conscious CEO
This is the anti highlight reel. The raw, unfiltered conversations nobody else is having - about failures, pivots, and the lessons that only come from getting it wrong. Because the mess is where the good stuff lives 🤍
29 Oct 2025
From Closing Her First Business to Raising £300K With Daisy Harvey
I sat down with Daisy Harvey, the founder of LOOM to unpack how she closed her first business, rebuilt her confidence, and raised £300K to launch an upcycling app that matches your wardrobe with designers.We overview:
How she knew it was time to close her first business
The most valuable lessons from her first venture
What makes a marketplace work and how to prevent leakage
Building a simple no-code MVP before an app
Her path to fundraising £300K
RESOURCE MENTIONED → Free GTM Essentials Course: https://selinaho.com/gtm-essentialsLET’S CONNECT→ Newsletter: https://ceo-confessions.beehiiv.com → LinkedIn: https://www.linkedin.com/in/selinaho → Instagram: https://www.instagram.com/selinajho → TikTok: https://www.tiktok.com/@selinajho_ CONNECT WITH DAISY Loom App: https://www.theloomapp.comInstagram: https://www.instagram.com/theloomapp LinkedIn: https://www.linkedin.com/in/daisyharvey START YOUR BUSINESS→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmapSCALE YOUR BUSINESS→ Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ → Secure Your Winning GTM Strategy: https://selinaho.com/consulting TIMESTAMPS00:00 Introduction 02:02 Daisy's Entrepreneurship Journey03:18 First Business Challenges05:18 Lessons Learned from First Business07:31 Transition to Loom10:27 Launching Loom13:46 Building the MVP17:39 Marketplace Dynamics19:23 Balancing Designers and Customers21:38 Fundraising Journey22:31 Pitching Your Business to Investors23:11 Learning About Fundraising24:13 Building Confidence in Fundraising25:42 Evaluating Potential Investors26:29 Advice for Pitch Competitions29:10 Full-Time Fundraising Challenges32:43 Balancing Fundraising and Business Operations33:40 Press and Marketing Strategies35:40 Current Challenges and Future Plans39:29 Quick Fire Round
22 Oct 2025
How to Go from Idea to Market Without Burning Out or Burning Cash
Here’s the truth: you don’t need a massive budget or a big team to launch. In this episode, I break down how to validate, market, and sell in a way that protects both your cash and your capacity. I share the lessons I learned from my first business, why perfectionism and control led me to burnout, and the practical systems I now use to go to market sustainably.
I share:
What I would do differently to avoid burning cash and burnout
Why you must validate before you build and how to do it fast
The exact survey and interview approach to co-create with your ideal customer
When to avoid paid ads and the signals that you are ready to use them
A simple, sustainable sales funnel from traffic to nurture to conversion
How to automate parts of your funnel so sales are not dependent on you
My daily burnout thermometer and how I intervene before I hit the wall
The self-care menu I use with low, medium, and high effort options
RESOURCE MENTIONED
→ Free GTM Essentials Course: https://selinaho.com/gtm-essentials (https://selinaho.com/gtm-essentials)
START YOUR BUSINESS
→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb (https://selinaho.com/basb)
→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmap (https://selinaho.com/roadmap)
SCALE YOUR BUSINESS
→ Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ (https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_)
→ Secure Your Winning GTM Strategy: https://selinaho.com/consulting (https://selinaho.com/consulting)
LET’S CONNECT
→ Newsletter: https://ceo-confessions.beehiiv.com (https://ceo-confessions.beehiiv.com)
→ LinkedIn: https://www.linkedin.com/in/selinaho (https://www.linkedin.com/in/selinaho)
→ Instagram: https://www.instagram.com/selinajho (https://www.instagram.com/selinajho)
→ TikTok: https://www.tiktok.com/@selinajho_ (https://www.tiktok.com/@selinajho_)
TIMESTAMPS
00:18 My First Business
00:36 The Perfectionist Trap
01:11 Wasting Money on Ads and PR
01:41 Validate Before You Build
02:46 How to Validate Your Idea
03:48 The Costly Mistake of Not Validating
04:46 Focus on One Social Media Platform
06:39 The Importance of Email Marketing
06:59 Avoiding Premature Paid Ads
08:25 Building a Sustainable Sales Funnel
11:22 How to Prevent Burnout
13:09 Daily Check-ins and Self-Care Menu
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
89,739
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 79 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
93
Social presence
0
YouTube
76
Engagement
85
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