by Selina Ho
Success stories are great.... Failure stories are even better. Welcome to FailTales — the anti highlight reel. Every episode, we get into the pivots, failures, and lessons people usually leave out of their success story. Real talk. Real failures. Real lessons. Hosted by Selina Ho, Marketing & GTM Advisor to startups and reformed failure-phobe. P.S. This show has had its own pivots; this was formerly Confessions of a Conscious CEO
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Publishing Since
4/11/2019
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June 24, 2026
<p>This is the anti highlight reel. The raw, unfiltered conversations nobody else is having - about failures, pivots, and the lessons that only come from getting it wrong. Because the mess is where the good stuff lives 🤍</p><p><br /></p>
October 29, 2025
<p>I sat down with Daisy Harvey, the founder of LOOM to unpack how she closed her first business, rebuilt her confidence, and raised £300K to launch an upcycling app that matches your wardrobe with designers.We overview:</p><ul><li>How she knew it was time to close her first business</li><li>The most valuable lessons from her first venture</li><li>What makes a marketplace work and how to prevent leakage</li><li>Building a simple no-code MVP before an app</li><li>Her path to fundraising £300K</li></ul><p>RESOURCE MENTIONED → Free GTM Essentials Course: https://selinaho.com/gtm-essentialsLET’S CONNECT→ Newsletter: https://ceo-confessions.beehiiv.com → LinkedIn: https://www.linkedin.com/in/selinaho → Instagram: https://www.instagram.com/selinajho → TikTok: https://www.tiktok.com/@selinajho_ CONNECT WITH DAISY Loom App: https://www.theloomapp.comInstagram: https://www.instagram.com/theloomapp LinkedIn: https://www.linkedin.com/in/daisyharvey START YOUR BUSINESS→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmapSCALE YOUR BUSINESS→ Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ → Secure Your Winning GTM Strategy: https://selinaho.com/consulting TIMESTAMPS00:00 Introduction 02:02 Daisy's Entrepreneurship Journey03:18 First Business Challenges05:18 Lessons Learned from First Business07:31 Transition to Loom10:27 Launching Loom13:46 Building the MVP17:39 Marketplace Dynamics19:23 Balancing Designers and Customers21:38 Fundraising Journey22:31 Pitching Your Business to Investors23:11 Learning About Fundraising24:13 Building Confidence in Fundraising25:42 Evaluating Potential Investors26:29 Advice for Pitch Competitions29:10 Full-Time Fundraising Challenges32:43 Balancing Fundraising and Business Operations33:40 Press and Marketing Strategies35:40 Current Challenges and Future Plans39:29 Quick Fire Round</p>
October 22, 2025
<p>Here’s the truth: you don’t need a massive budget or a big team to launch. In this episode, I break down how to validate, market, and sell in a way that protects both your cash and your capacity. I share the lessons I learned from my first business, why perfectionism and control led me to burnout, and the practical systems I now use to go to market sustainably.</p><p><br></p><p>I share:</p><ul><li>What I would do differently to avoid burning cash and burnout</li><li>Why you must validate before you build and how to do it fast</li><li>The exact survey and interview approach to co-create with your ideal customer</li><li>When to avoid paid ads and the signals that you are ready to use them</li><li>A simple, sustainable sales funnel from traffic to nurture to conversion</li><li>How to automate parts of your funnel so sales are not dependent on you</li><li>My daily burnout thermometer and how I intervene before I hit the wall</li><li>The self-care menu I use with low, medium, and high effort options</li></ul><p><br></p><p>RESOURCE MENTIONED </p><p>→ Free GTM Essentials Course: <a href="https://selinaho.com/gtm-essentials">https://selinaho.com/gtm-essentials</a></p><p><br></p><p>START YOUR BUSINESS</p><p>→ Start a business with the free Build a Sustaining Business program: <a href="https://selinaho.com/basb">https://selinaho.com/basb</a></p><p>→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: <a href="https://selinaho.com/roadmap">https://selinaho.com/roadmap</a></p><p><br></p><p>SCALE YOUR BUSINESS</p><p>→ Free GTM Essentials Course: <a href="https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_">https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_</a> </p><p>→ Secure Your Winning GTM Strategy: <a href="https://selinaho.com/consulting">https://selinaho.com/consulting</a> </p><p><br></p><p>LET’S CONNECT</p><p>→ Newsletter: <a href="https://ceo-confessions.beehiiv.com">https://ceo-confessions.beehiiv.com</a> </p><p>→ LinkedIn: <a href="https://www.linkedin.com/in/selinaho">https://www.linkedin.com/in/selinaho</a> </p><p>→ Instagram: <a href="https://www.instagram.com/selinajho">https://www.instagram.com/selinajho</a> </p><p>→ TikTok: <a href="https://www.tiktok.com/@selinajho_">https://www.tiktok.com/@selinajho_</a> </p><p><br></p><p>TIMESTAMPS</p><p>00:18 My First Business</p><p>00:36 The Perfectionist Trap</p><p>01:11 Wasting Money on Ads and PR</p><p>01:41 Validate Before You Build</p><p>02:46 How to Validate Your Idea</p><p>03:48 The Costly Mistake of Not Validating</p><p>04:46 Focus on One Social Media Platform</p><p>06:39 The Importance of Email Marketing</p><p>06:59 Avoiding Premature Paid Ads</p><p>08:25 Building a Sustainable Sales Funnel</p><p>11:22 How to Prevent Burnout</p><p>13:09 Daily Check-ins and Self-Care Menu</p>
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Success stories are great.... Failure stories are even better.
Welcome to FailTales — the anti highlight reel. Every episode, we get into the pivots, failures, and lessons people usually leave out of their success story.
Real talk. Real failures. Real lessons.
Hosted by Selina Ho, Marketing & GTM Advisor to startups and reformed failure-phobe.
P.S. This show has had its own pivots; this was formerly Confessions of a Conscious CEO
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