Is your resale business optimized for profit?
In this episode of the ReCommerce podcast, we break down the operational blueprint for running a successful re-commerce company.
From speeding up your inventory intake to mastering omni-channel sales, we cover the essential steps to scale your circular business.
Topics covered:
Optimizing the Intake Engine: How to process items faster with AI
Serialized Inventory: Why unique items need digital twins
Omni-Channel Strategy: Syncing online and offline sales seamlessly
The Circular Flywheel: Turning customers into your best supply source
22 Dec 2025
The Anatomy of the Perfect Rental Business
Is your rental business optimized for maximum revenue, or is your inventory sitting idle?
In this episode, we break down the four key levers that drive a successful rental operation:
- Availability
- Dynamic Pricing
- Automation
- Utilization
Discover how to move beyond manual spreadsheets and build a circular business that runs 24/7. We discuss strategies for preventing double bookings, incentivizing longer rentals through smart pricing, and using data to identify dead stock.
Topics covered:
- Availability: Why real-time, 24/7 booking is essential
- Dynamic Pricing: Fixed packages vs. Rate-based pricing
- Automation: Streamlining maintenance and workflows
- Data Insights: Tracking utilization, ghost items, and item profitability
- How TWICE Commerce 2.0 acts as an OS for your rental business
Ready to scale your rental business? Check out TWICE Commerce 2.0 (https://www.twicecommerce.com/lp/twice-2-0) to start optimizing your operations today.
26 Nov 2025
TWICE Commerce 2.0: From Software to Operating System
In this episode, we dive deep into the launch of TWICE Commerce 2.0—a completely revamped platform built from the ground up.
Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to discuss why the future of re-commerce requires a move from opinionated application software to a flexible Operating System (OS).
We cover the limitations of vertical software, how to prepare your business for AI agents, and the difference between linear (Shopify) and circular commerce.
In this episode:
Why Twice rebuilt their platform from scratch
The "Skyscraper vs. Cottage" analogy for software architecture
How to handle unique, temporal inventory data
Preparing for the age of AI and agentic workflows
🔗 Join the waitlist for TWICE Commerce 2.0 (https://www.twicecommerce.com/lp/twice-2-0)
23 Oct 2025
Agentic Commerce (Protocol): feeds, checkout and the new sales channel
Agentic commerce is here: AI agents help shoppers discover, compare, and even check out—without ever visiting your site. We took a huge step forward when OpenAI and Stripe introduced Agentic Commerce Protocol, which is first rolling out for ChatGPT in us with Etsy and Shopify enabling ChatGPT users to purchase directly through the AI chat.In this episode, Karri and Tuomo (CEO & co-founder, TWICE Commerce) break down what’s real today, what’s next, and how merchants—especially in resale & rentals—can prepare.🔧 Practical takeaways:• Treat agentic as a new sales channel (optimize like you do for Google Shopping)• Invest in structured catalog & inventory (single-SKU, attributes, live availability)• Keep pricing simpler in agent channels for better experiences• Ready your APIs/feeds so agents can “read” your business
3 Oct 2025
The Tech Behind Thrift: How Basecamp Franchising Built a Resale Machine ($300M, 270+ Stores)
How do you scale thrift into a $300 franchise?
Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid).
We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.
16 Sept 2025
Recommerce OS vs. Rental Software (vs. Resale and other Vertical Software)
Vertical software (like rental or resale tools) optimizes one lane.
A recommerce operating system models the primitives — items, time, dynamic orders, connectivity — so you can evolve without replatforming.
Tuomo Laine (CEO & co-founder, TWICE Commerce) explains OS vs. vertical software, what strong API/connectivity looks like, and how AI-native workflows change the stack.
Keywords: recommerce OS, rental software, resale software, vertical software, API-first, AI-native.
2 Sept 2025
Minimum Viable Recommerce Stack - And How to Scale It
In this episode we map the minimum viable recommerce stack—then show how to extend it.
You’ll learn when a recommerce OS should lead (inventory, availability, orders), what a POS is actually for, and how to add shipping, refurbishment, insurance, identity checks, marketplaces, and partner inventory without over-engineering on day one.
8 Aug 2025
Why Individualized Inventory Powers the Best Resale Businesses
In this episode of the ReCommerce podcast, Karri and Tuomo unpack what makes resale businesses tick—and why individualized inventory is at the heart of any successful operation.
Whether you’re managing product returns or running a secondhand store, you’ll learn:
Why every item should have its own profile
How resale inventory differs from rental and new product models
The role of refurbishment data and condition grading
How AI makes resale listings scalable (even for low-value goods)
When and how to decouple inventory from product catalogs
Perfect for operations leads, retail innovators, and anyone building a more circular business.
14 Jul 2025
Why Serialized Inventory Is the Backbone of Rental Businesses
Why is serialized inventory (item-level tracking) a must-have for modern rental businesses?
In this episode, Karri and Tuomo Laine (CEO of TWICE Commerce) dive into how tracking each item individually unlocks smarter bookings, dynamic pricing, repair tracking, multi-channel listings, and even optimized resale.
Whether you’re scaling your rental operations or replacing spreadsheets, this episode breaks down:
What serialized inventory really means
Why SKU-level tracking doesn’t cut it
How to avoid double bookings and booking conflicts
The evolution from pen-and-paper to scalable rental platforms
Tune in and find out how item-level tracking sets the foundation for circular business success.
9 Jun 2025
AI and the Future of (Re)Commerce
Karri Hiekkanen interviews Tuomo Laine about artificial intelligence transforming traditional commerce and recommerce through product discovery, inventory management, and dynamic pricing.
23 May 2025
No Uber for Rentals - Why There Are No Rental Marketplaces and Aggregators?
Karri and Tuomo analyze the reasons behind the absence of successful rental marketplaces and aggregators, highlighting challenges like fragmented supply and operational friction, in this episode about the rental industry.
12 May 2025
How to build a profitable (equipment) rental business
Forget the hype. Let’s talk real rental profitability.
In this episode of the ReCommerce Podcast, host Karri Hiekkanen talks with Tuomo Laine, CEO and Co-founder of TWICE Commerce, about how to build a profitable equipment rental business from the ground up. Based on Tuomo’s internal memo (link below), they unpack the actual unit economics of rentals and explain why, in many cases, renting beats selling.
This episode covers:
- When rental businesses outperform resale
- How to calculate net profit per rented unit
- What drives asset turnover and depreciation
- How operational costs and maintenance impact margin
- Pricing strategies that go beyond just daily rates
- Why simplicity wins in rental pricing
- How to automate and scale operations without losing control
Whether you're just starting out or scaling a large circular operation, this conversation gives you a practical playbook for making rentals work.
Related memo: "The Unit Economics of Rental: When Does It Beat Selling? (https://drive.google.com/file/d/13BJMlnhSXJi-5PlQ2JN6GuqBZgRRh8A-/view?usp=sharing)"
Subscribe to the ReCommerce podcast for more circular business insights.
24 Apr 2025
Retailer’s Roadmap to Recommerce
In this episode, Karri Hiekkanen sits down with Tuomo Laine, Co-founder & CEO of TWICE Commerce, to explore how modern retailers can confidently launch into recommerce—without a year-long discovery project or overwhelming investment.
🚀 What you’ll learn:
Why now is the right time for retailers to explore recommerce
How to analyze your existing capabilities and identify gaps
The most common resale models (and which one to start with)
Tips for launching a proof-of-concept in just one store
How to scale once you’ve found product-market fit
Whether you’re a small store owner or an enterprise retailer, this episode gives you a concrete, actionable roadmap to turn returns into revenue.
🛠️ Tools, steps, and real-world tips from recommerce leaders.
📩 Want to get started? Reach out to TWICE Commerce:
https://www.twicecommerce.com (https://www.twicecommerce.com)
26 Mar 2025
Mapping the Recommerce Market: Segments, Sizes & Key Players
How big is the recommerce market?
In this episode, Tuomo Laine (CEO of TWICE Commerce) maps out the entire recommerce landscape: from corporate recommerce and aggregator brands to C2C marketplaces and peer-to-peer exchanges.
We explore:
- How each segment works—and where they get supply
- Market sizes from $20B to $200B+
- Why trust, branding, and AI are key drivers in recommerce
- What the future holds for rentals, resale, and new recommerce entrepreneurs
Whether you're in resale, rentals, or just exploring circular business models—this one's for you.
Follow the ReCommerce Podcast for more deep dives on the business of rethinking ownership.
12 Mar 2025
The 4 Fundamentals of Recommerce
What makes recommerce different from traditional commerce?
In this episode, Tuomo Laine, CEO and co-founder of TWICE Commerce, breaks down the four core fundamentals shaping recommerce and driving TWICE’s development:
Each item is unique — Why individual tracking matters.
Everything is time-bound — How time shapes inventory and availability.
Orders are non-linear and dynamic — The complexity of returns, refurbishments, and flexible order flows.
Connectivity is a next-level challenge — Why integrations in recommerce go beyond basic connections.
Discover how these fundamentals impact the circular economy and what businesses need to consider when adapting to this evolving landscape.
Follow the ReCommerce Podcast for more insights into circular business models and the future of commerce.
26 Feb 2025
The Complete Refurbishment Journey
What happens when a product is returned or comes back from rental? How do businesses refurbish items, decide what’s worth repairing, and get them ready for resale?
In this episode of the ReCommerce podcast, Tuomo Laine, CEO & Co-founder of TWICE Commerce breaks down the entire refurbishment flow step by step.
20 Feb 2025
Product as a Service: Sell Access, Not Ownership
In this episode of The ReCommerce Podcast, we dive deep into Product as a Service (PaaS) and explore how businesses can thrive by selling access rather than ownership.
Tuomo Laine, CEO and Co-founder of TWICE Commerce, explains how servitization transforms traditional retail into flexible business models like short-term rentals, leasing, and subscriptions.
We discuss the opportunities, challenges, and strategies for both new entrepreneurs and established retailers looking to enter the circular economy.
Learn how to start small, identify the right products, and leverage services to increase profit margins and customer satisfaction.
13 Feb 2025
All things resale
In this episode of the ReCommerce Podcast, Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to explore the fascinating world of resales and secondhand commerce.
We dive deep into the different business models in resale—from simple secondhand sales to complex refurbishing operations.
Tuomo shares insights on:
Key business models in resale and secondhand sales
The biggest challenges in running a resale business, including supply acquisition and reverse logistics
How software and technology can simplify operations, track inventory, and unlock new business opportunities
The role of AI and data in reshaping the future of recommerce
Whether you're an entrepreneur looking to enter the resale space or an established retailer exploring circular business opportunities, this episode is packed with practical advice and valuable insights.
Tune in to learn how modern re-commerce businesses are thriving and how you can get started!
31 Jan 2025
What is re-commerce?
In the first episode of the ReCommerce podcast we start by talking what is re-commerce and why circularity is a must for retailers in the near future.
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245,459
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 24 / 100
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14
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YouTube
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