Welcome to Bayard’s Recruitment from A to Z, hosted by the Vice President of Client Services, Andrea Abbott, and the Senior Director of Marketing and Employer Brand Strategy, Zach Tweddell. Andrea and Zach cover topics from A to Z in the realm of recruitment advertising and talent acquisition, speaking to a variety of both internal and external industry experts along the way.
09: Andrea and Zach are joined by Bayard’s Senior Director, Insights and Strategy, Cody Harker. Cody speaks to his experience as a boomerang employee and how his role at the agency has changed over the years. The trio breaks down what Acumen is and why COVID pushed data to the forefront of all decision-making in recruitment marketing.
White Russians (and Lactaid) present, Cody touches on what data clients most frequently ask for, how he and his team navigate distilling data to create a big picture, and how branding efforts can benefit from these insights.
18 Jan 2022
Drunk on Recruitment
08: On this installment of Recruitment from A to Z, Andrea and Zach are joined by Bayard’s Senior Advertising Director, Phil Roberts. Together, with the help of Whiskey Gingers (sans ice), they recount the eventful tale of his start at the agency and discuss his role in Bayard’s growth. Phil also touches on the importance and evolution of tracking and reporting in advertising, the necessary ingredients for a successful client-agency relationship, and how recruitment marketing went from being neglected in terms of budgets to finally getting a seat at the table.
15 Oct 2021
Authentically Conveying Employer Brand Through Creative
07: In this edition of A to Z, Bayard’s Associate Creative Director, Shannon Price, joins Zach and Andrea, wine in hand, to discuss the creative side of recruitment advertising. Zach and Andrea pick Shannon’s brain on what it takes to authentically capture company culture and how to communicate it through creative projects. Additionally, Shannon touches on her favorite projects, the ups and downs of creative processes, and what it means to ‘reinvent the wheel’ for each client. Also, Andrea and Shannon reminisce on their eventful around-the-world trip.
9 Sept 2021
How COVID Fueled Permanent Changes in Talent Acquisition
06: Larry Jacobson, Global Head of Talent Acquisition at SimpliSafe, sips on tequila alongside Andrea and Zach to discuss how talent acquisition went from cost center to strategic advantage during COVID.
The three deep dive on the shifting dynamics of TA through the years (especially through the past 16 months), the benefit of treating candidates and employees like customers, and how the option of remote work has changed TA and hiring processes permanently.
5 Aug 2021
Programmatic’s Place in Recruitment Advertising
05: In this episode, A to Z are visited by Bayard’s Managing Director of Programmatic Media, Jack Folz, and Senior Programmatic Trader, Camille Berlioz. The four cover all things programmatic, including the inception of Bayard’s programmatic job advertising solution, AppFeeder, defining what exactly programmatic is, and the innovations and future of programmatic in recruitment advertising.
Additionally, the team dives into how programmatic was impacted by COVID, life in New York during the pandemic, and what changes in privacy policy could mean for the future of the industry.
24 Jun 2021
The Human Touch in Talent Acquisition
04: Sykes’ Jen Bartels (JB), Director of Talent Acquisition Shared Services, sits down with Zach and Andrea to dissect authenticating employer brand during the hiring process, how to successfully approach high-volume hiring to increase the quality of hires, and the power of empathy and human touch in talent acquisition. JB also shares the moment she knew her future was in talent acquisition, how she maintains a work-life balance, and the silver lining to working from home.
21 May 2021
Digitally Navigating the War on Talent
03: In this episode, Andrea and Zach are joined by Alex Anema and Megan Weinert, Bayard’s directors of social media and search engine marketing. The digital duo tackles what does and doesn’t work in digital advertising, getting more comfortable with experimenting with out-of-the-box ideas, and how to use digital to improve employer brand.
21 Apr 2021
Solving User Experience’s Unsolvable Black Hole
02: Recruitment from A to Z welcomes Eric Holwell, Bayard’s own SVP of Strategy (one of many titles he’s held at the agency). With Old Fashioneds in hand, the trio discusses Eric’s life as a ski bum, life in the Beaver State, technology that could benefit talent acquisition and employer brand, and the black hole that agencies are trying to fill to improve user experience.
24 Mar 2021
Acquisitions and CEOs and COVID, oh my!
01: In this episode of Recruitment from A to Z, Andrea and Zach sit down with Bayard’s CEO, Louis Naviasky. The three discuss the company’s recent acquisition by Shamrock Capital, how Bayard handled hardships brought by COVID-19, and touch on some of Louis’ experiences as CEO.
The hosts also give a rundown on the companies that are hiring, the companies that are firing, and explore the factors that go into making such decisions during the pandemic.
3 Mar 2021
Introduction to Recruitment from A to Z
00: Welcome to the debut episode of Recruitment from A to Z! During this trailer, hosts and industry veterans Andrea Abbott and Zach Tweddell introduce themselves, introduce Bayard Advertising, and explain why they decided to start a podcast in the first place. Andrea and Zach kick off their journey into podcasting by laying out their promise to explore and dissect topics from A to Z in the recruitment advertising sphere, picking the brains of industry experts throughout their journey.
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