In Episode 4 of The Recruitment Marketing Report, host Alex—founder of Addictivity—dives into the strategies and tools you need to consistently attract high-quality candidates. Gone are the days when posting a vacancy on a job board was enough to fill your pipeline. Today’s top talent, especially passive candidates, requires a more structured, multi-channel approach.This episode lays out the essentials of building a “candidate attraction system” that works 24/7, from developing in-depth candi...
20 Jan 2025
Building Your Recruitment Marketing Foundation
In this instalment of The Recruitment Marketing Report, Alex, founder of Addictivity, takes a deep dive into the heartbeat of your digital marketing efforts: your website. Far more than just a flashy online brochure, your website should serve as the epicentre of all your recruitment marketing strategies, enabling you to showcase your brand authority, generate valuable leads, and attract top-tier candidates. Starting with three critical questions—What do you do? What’s in it for them? What sho...
2 Jan 2025
Strategic Marketing for Recruitment Agencies
In this episode of The Recruitment Marketing Report, we dive into the importance of strategic marketing for recruitment agencies. Learn how to set big-picture goals for your business and translate them into SMART marketing objectives that are specific, measurable, achievable, relevant, and time-bound. We provide examples of strategic goals, such as increasing brand visibility and generating inbound leads, and show how to create actionable plans to achieve them. Additionally, we discuss the im...
6 Dec 2024
Introduction to Digital Marketing for Recruitment Agencies
This episode of The Recruitment Marketing Report explores why digital marketing is crucial for recruitment agencies today. We discuss the major challenges agencies face—standing out from competitors, attracting the right candidates, and building client relationships—and how these challenges present growth opportunities. Learn how a strong digital presence can help you generate leads, build trust, and convert candidates and clients. We also outline the key topics coming up this season, ...
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