The State of the Influencer in 2024: Episode 47 of the Red Sky Fuel for Thought Podcast
The influencer market is evolving, but there’s no need to worry about falling behind. We’ve got your back.
HAVAS Red released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper, diving into the findings of a client survey that covered 10 markets — Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S. and the U.K.
In this episode, Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), HAVAS Red account executive based in London, dives into the findings covered in the white paper with the Redsters who created it. Stuart Hood (https://www.linkedin.com/in/stuarthood/), executive director of social and content, and Tina Provis (https://www.linkedin.com/in/tina-provis/), PR account manager, both representing HAVAS Red Australia, joined Lara on the podcast to share where the influencer market is heading.
"Red Sky Fuel for Thought (https://havasredgroup.com/red-sky/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.
What did you love? What would you like to hear about next?
Remember to rate and review today’s show; we’d love to hear from you!
For further learning:
https://bit.ly/44oVEYX
28 Mar 2024TRANSCRIPT
Returning to the Metaverse (Pt. 2): Episode 46 of the Red Sky Fuel for Thought podcast
Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…
Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), a HAVAS Red account executive based in London, interviewed Umbar Shakir (https://www.linkedin.com/in/umbar-shakir-21047723/), Partner - Experience, Digital and AI at Gate One, and Sabrina George (https://www.linkedin.com/in/sabrina-george-1083282/), CMO and executive producer at Xcyte Digital Corporation.
In a two-part series on the Metaverse, Lara speaks first with Umbar, who gives us an introduction to the Metaverse in part 1. In part 2, Sabrina drives it home, covering how brand marketers can use the Metaverse to their advantage and what caution brands should take before jumping in.
"Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.
What did you love? What would you like to hear about next?
Remember to rate and review today’s show; we’d love to hear from you!
For further learning:
https://www.thevrara.com/ (https://urldefense.com/v3/__https:/www.thevrara.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcc3HfxDv$)
https://metaversebusinessconference.com/ (https://urldefense.com/v3/__https:/metaversebusinessconference.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYIlIKVA$)
https://www.virtualworlds.museum/ (https://urldefense.com/v3/__https:/www.virtualworlds.museum/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcZMXrVA6$)
https://www.microsoft.com/en-us/microsoft-teams/microsoft-mesh (https://urldefense.com/v3/__https:/www.microsoft.com/en-us/microsoft-teams/microsoft-mesh__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSxxawbu$)
https://www.xrwomen.com/ (https://urldefense.com/v3/__https:/www.xrwomen.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSsg9P9W$)
https://metaversefashioncouncil.org/ (https://urldefense.com/v3/__https:/metaversefashioncouncil.org/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYo2ap5B$)
https://www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/ (https://urldefense.com/v3/__https:/www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcasDFMVA$)
https://www.linkedin.com/groups/2093378/ (https://urldefense.com/v3/__https:/www.linkedin.com/groups/2093378/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcdmsV4l-$)
21 Mar 2024TRANSCRIPT
Returning to the Metaverse: Episode 46 of the Red Sky Fuel for Thought podcast
Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…
Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), a HAVAS Red account executive based in London, interviewed Umbar Shakir (https://www.linkedin.com/in/umbar-shakir-21047723/), Partner - Experience, Digital and AI at Gate One, and Sabrina George (https://www.linkedin.com/in/sabrina-george-1083282/), CMO and executive producer at Xcyte Digital Corporation.
In a two-part series on the Metaverse, Lara speaks first with Umbar, who gives us an introduction to the Metaverse in part 1. In part 2, Sabrina drives it home, covering how brand marketers can use the Metaverse to their advantage and what caution brands should take before jumping in.
"Red Sky Fuel for Thought (https://redhavasgroup.com/podcast/)" is a monthly podcast produced by HAVAS Red, examining emerging themes relevant to brand communicators and marketers.
What did you love? What would you like to hear about next?
Remember to rate and review today’s show; we’d love to hear from you!
For further learning:
https://www.thevrara.com/ (https://urldefense.com/v3/__https:/www.thevrara.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcc3HfxDv$)
https://metaversebusinessconference.com/ (https://urldefense.com/v3/__https:/metaversebusinessconference.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYIlIKVA$)
https://www.virtualworlds.museum/ (https://urldefense.com/v3/__https:/www.virtualworlds.museum/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcZMXrVA6$)
https://www.microsoft.com/en-us/microsoft-teams/microsoft-mesh (https://urldefense.com/v3/__https:/www.microsoft.com/en-us/microsoft-teams/microsoft-mesh__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSxxawbu$)
https://www.xrwomen.com/ (https://urldefense.com/v3/__https:/www.xrwomen.com/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcSsg9P9W$)
https://metaversefashioncouncil.org/ (https://urldefense.com/v3/__https:/metaversefashioncouncil.org/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcYo2ap5B$)
https://www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/ (https://urldefense.com/v3/__https:/www.linkedin.com/newsletters/the-web3-cmo-brief-7063083421643730944/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcasDFMVA$)
https://www.linkedin.com/groups/2093378/ (https://urldefense.com/v3/__https:/www.linkedin.com/groups/2093378/__;!!IHJ3XrWN4X8!KH2-Zh74MC8wgTL1SVQuR4WNIoX-6O2jiWok97nPWQ6qAGYlPab1zSRUJTw3BUvveIkhNgDh276ijc_tcdmsV4l-$)
Inside a recent episode
The State of the Influencer in 2024: Episode 47 of the Red Sky Fuel for Thought Podcast
Published 30 Apr 2024 · Transcript excerpt
[…] Influences are coming to play a crucial role in how brands are expanding their presence online and their visibility in the media. 81 % of brands have been involved in influencer campaigns with one and five having participated in more than 20 influencer campaigns in the past 12 months. […]
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
