The professional beauty industry has changed. For over a century, when salons needed new products and solutions they turned to local distributors and their distributor sales consultant. However, in the 21st century...everything is different. REDAVID Salon Products, LTD. and writer, teacher and marketer Kenneth Vigue invite you to journey with us exploring where things went wrong, how you can up your sales game and how today...business needs to be done with a hug instead of a handshake.
REDAVID DSC Guide: Selling Beauty in the 21st Century
Claim This Podcastby REDAVID Salon Products, LLC
6 episodes
Updated Daily
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Podcast Overview
The professional beauty industry has changed. For over a century, when salons needed new products and solutions they turned to local distributors and their distributor sales consultant. However, in the 21st century...everything is different. REDAVID Salon Products, LTD. and writer, teacher and marketer Kenneth Vigue invite you to journey with us exploring where things went wrong, how you can up your sales game and how today...business needs to be done with a hug instead of a handshake.
Language
🇺🇲
Publishing Since
8/26/2020
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Recent Episodes
August 26, 2020
REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 6 and Afterward
<p>In this chapter, "After the Sale, The Real Work...", we talk about managing your relationship with that new door and continue to scale them as a customer. We also talk about how the best consultants become an asset, deploying merchandising rules and offering suggestions to salon owners on how to keep product moving. We end with some final thoughts, as well as an explanation behind the title of this audio book, "A Hug, Instead of a Handshake"...</p> <p>ABOUT THE AUTHOR: KENNETH VIGUE</p> <p>With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for any to digest.</p>
August 26, 2020
REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 5
<p>In this chapter, "Prospecting, Pitching and Proposals", I'll explain my approach I've finessed over time that introduces the concept of a winning pitch and proposal that incorporates 4 building blocks on a foundation of authenticity and trust of which products is the cap...not the root. We explore how your sales funnel can help you continue to build new clients and lead to opening others, as well a lesson I learned at a night club.</p> <p> ABOUT THE AUTHOR: </p> <p>With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.</p>
August 26, 2020
REDAVID: A Hug Instead of a Handshake, Selling Beauty In the 21st Century ~ Chapter 4
<p>In this chapter, "The REDAVID Story", we explore the origins of the REDAVID luxury haircare brand with its creator: Leonardo Redavid. We will dive deep into essential product knowledge on every one of our products, including the solid hair science inside every bottle... </p> <p>ABOUT THE AUTHOR: </p> <p>With over two decades of experience at all levels of the professional beauty industry, Kenneth Vigue has a unique wide angle lens on the category. From distributor service, sales and marketing to salon consulting, brand development for notable manufacturers, he offers common sense advice for anyone to digest.</p> <p> </p>
6 total episodes available
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