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Redefining Sales with Abbie White

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by Abbie White

5.0(3 reviews)

106 episodes

Updated Weekly

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Podcast Overview

This isn’t business as usual. It’s a full-on uprising. The REV UP Rebellion is the podcast for bold revenue leaders and teams ready to break free from outdated playbooks and rewrite the rules of growth. Each episode features unfiltered conversations with top-performing leaders and real-world experts—delivering battle-tested insights you can actually use. You’ll walk away with practical strategies to sharpen your edge, ignite team performance, and drive serious results in a fast-moving, AI-powered world. Mediocrity has no place here. Join the rebellion.

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2/1/2020

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Recent Episodes

May 12, 2026

Grace Miller: Diary of a CEO's Secret Weapon & Why Revenue Leaders Need to Fail More

Four years ago, Grace Miller joined Diary of a CEO when it had 100,000 followers. She left the Gold Coast, took a role most of us haven't ever heard of, and started building something Steven Bartlett considered so critical he created the role specifically for it. Today the podcast has nearly 16 million followers, over a billion YouTube views, and multi-million-dollar revenue streams. Grace's title: Head of Failure and Experimentation.In this episode of REV UP Rebellion, Grace sits down with Abbie White in front of a live audience of revenue leaders to unpack how businesses can learn from FlightStory's approach to failure and experimentation.This episode is NOT about starting a podcast! It's about what revenue leaders can take from one of the fastest-growing media businesses on the planet, and how to apply that same experimentation edge to drive real commercial growth.Most revenue leaders experiment to some degree, but FlightStory has built it into its DNA, even looking for these attributes in a hiring culture test. The team has achieved unparalleled growth by out-failing the competition.Grace also shares how FlightStory is currently experimenting with AI, the internal AI competition that fast-tracked their progress, and the growth opportunities Grace has her eye on.What's covered in this episode: <ul><li>90% of experiments at Diary of a CEO either fail or come back inconclusive — find out why Grace still considers that a win</li><li>How Grace and the Diary of a CEO team get the entire organisation consistently experimenting</li><li>Why Steven Bartlett calls Head of Failure and Experimentation one of the most critical roles in the business</li><li>How FlightStory is experimenting with AI right now and what their results revealed</li><li>How to come back from a failed experiment without loss of morale</li><li>What separates a good experiment from a wasted one</li><li>The culture standard Grace holds her team to: it's not acceptable to NOT try something new</li><li>What would actually surprise you most about working with Steven Bartlett!</li></ul>(00:00:45) How Failing and Experimenting Can Result in $9M in Pipeline (Plus, How We Got Grace on Our Podcast!)(00:04:33) Process is Overrated: Why Breaking Process Unlocks Growth(00:06:35) What ‘Head of Failure’ Actually Means Day to Day(00:07:41) How Much of Your Team's Time Should Be Spent Experimenting(00:13:27) What Separates a Good Experiment from a Waste of Time(00:18:50) The Culture Mechanics that Make Experimentation Stick Across the Whole Organisation(00:25:05) How FlightStory Is Experimenting with AI Right Now(00:39:42) How to Build a Failure and Experimentation Culture Inside a Risk-Averse OrganisationConnect with Grace: <a href="https://www.linkedin.com/in/grace-miller-linked-in/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/grace-miller-linked-in/</a>Connect with us:<ul><li>Be an Insider and receive our inside track: ⁠<a href="https://tinyurl.com/be-an-insider-now/" target="_blank" rel="noopener noreferer">https://tinyurl.com/be-an-insider-now/</a></li><li>Check out our REV UP FY27 Program: ⁠<a href="https://tinyurl.com/REVUPSystem/" target="_blank" rel="noopener noreferer">https://tinyurl.com/REVUPSystem/</a></li><li>Join the REVenue Leaders executive community: <a href="https://tinyurl.com/REVenueLeaders/" target="_blank" rel="noopener noreferer">https://tinyurl.com/REVenueLeaders/</a></li><li>Follow Abbie for the behind-the-scenes journey: ⁠<a href="https://tinyurl.com/Follow-Abbie-on-LinkedIn/" target="_blank" rel="noopener noreferer">https://tinyurl.com/Follow-Abbie-on-LinkedIn/</a></li><li>The Growth Paradox keynote and workshop enquiries: ⁠<a href="https://abbie-white.com/" target="_blank" rel="noopener noreferer">https://abbie-white.com/</a></li></ul>

May 4, 2026

The Growth Paradox: The High-Risk AI Conversation Most Leaders Aren't Having

Abbie ran a business pre-mortem on her own company.She sat down expecting nothing she hadn't already thought of. She lives in this world every day. Thirty minutes later she had identified risks to her business she had not seen coming, and opportunities she had been too close to spot. That exercise became the Growth Paradox Framework. Right now, most revenue leaders are deep in one conversation: which AI LLM to use, what is the ROI on AI, and is the team adopting AI. It's not the wrong conversation. Whilst all these questions are relevant, there is a far more critical question which could be make-or-break, one that is most often being missed. In this episode, we dive into that critical question and stress-test your business against the Growth Paradox Framework. The Growth Paradox is a framework Abbie uses with clients and has never shared publicly... until now!If you lead revenue teams, this one is for you.What's covered in this episode: <ul><li>The high-risk AI conversation nobody is having</li><li>What Abbie found when she ran a pre-mortem on her own business, and why it surprised her </li><li>The IKEA decision that turned displacement into over €1 billion in revenue</li><li>The most expensive mistake most leaders are making right now</li><li>The question that should be answered by every revenue leader before FY27 planning closes </li></ul>(00:00:08) Why the AI Conversation Needs to Go Beyond LLMs and Tools(00:02:13) Where to Start: Running a Business Pre-Mortem(00:04:35) The Growth Paradox Framework(00:05:13) How to Find Emerging AI-Powered Opportunities (00:09:23) Human Connection is an Untapped Growth Lever(00:12:12) AI Risks Leaders Need to Face(00:14:18) What Businesses Risk by Not Adopting AI(00:16:49) Finding Your Non-Negotiables and Redefining Your Growth StrategyTake This Further: The Growth Paradox: Human + AI is Abbie's signature keynote for revenue generating teams in FY27. If this episode landed, reach out via this link: <a href="https://www.abbie-white.com/the-growth-paradox" target="_blank" rel="ugc noopener noreferrer">https://www.abbie-white.com/the-growth-paradox</a>Abbie is also running FY27 planning workshops and leadership offsites for teams who want to go deeper. Book a conversation to see if it's a fit: <a href="https://www.abbie-white.com/contact-abbie " target="_blank" rel="ugc noopener noreferrer">https://www.abbie-white.com/contact-abbie</a>Connect With Us:<ul><li>Be an Insider and receive our inside track: <a href="https://tinyurl.com/be-an-insider-now" target="_blank" rel="ugc noopener noreferrer">https://tinyurl.com/be-an-insider-now</a> </li><li>Check out our REV UP FY27 Program: <a href="https://tinyurl.com/REVUPSystem" target="_blank" rel="ugc noopener noreferrer">https://tinyurl.com/REVUPSystem</a> </li><li>Follow Abbie for the behind-the-scenes journey: <a href="https://tinyurl.com/Follow-Abbie-on-LinkedIn" target="_blank" rel="ugc noopener noreferrer">https://tinyurl.com/Follow-Abbie-on-LinkedIn</a> </li><li>Follow us on LinkedIn for educational bites: <a href="https://tinyurl.com/Follow-SR-on-LinkedIn" target="_blank" rel="ugc noopener noreferrer">https://tinyurl.com/Follow-SR-on-LinkedIn</a> </li><li>Keynote and workshop enquiries: <a href="https://abbie-white.com" target="_blank" rel="ugc noopener noreferrer">https://abbie-white.com</a> </li></ul>

April 28, 2026

Hayden Stafford: Why the CRO Is the Growth Architect of the AI Age

In the current volatile market and AI age, the most critical role a business needs is arguably the Chief Revenue Officer. Not the CRO running a playbook built for a market that no longer exists, but the one rising as the Growth Architect: building new systems of work, new revenue levers, and a function fit for today’s market.In this episode of REV UP Rebellion, Abbie sits down with Hayden Stafford for a frank and timely conversation. From the rise of the Chief Revenue Officer and why the average CRO tenure is only 18 months, to navigating growth in an AI age where, in two years, there will be 10X more AI agents than sellers!Hayden Stafford is President and Chief Revenue Officer at Seismic, the global leader in revenue enablement, and one of the most experienced revenue leaders in enterprise technology. He has held senior revenue roles at Microsoft, IBM, Salesforce, and Pegasystems before taking the CRO seat at Seismic, a company now operating as an AI-first revenue platform.This is a must-listen for CROs, Heads of Sales, and senior GTM leaders who want a clearer picture of where the role is heading and what it actually takes to build a revenue engine that performs and is futureproofed. What's covered in this episode: <ul><li>Why the obsession with pipeline volume is a red herring, and what to measure instead</li><li>The real mandate of the CRO role, and how to lead through volatility</li><li>The performance gap hiding in plain sight across even the highest-performing revenue teams</li><li>Why most sellers are not getting the lift they expected from AI, and the three practical steps to close that gap</li><li>Systems of work versus systems of record: why this distinction will define who wins the next three years in revenue</li></ul>If you are leading a revenue function and want to cut through the noise on what the CRO role actually demands right now, this is the conversation to start with.(00:01:45) Why More Pipeline Is the Wrong Answer(00:04:57) The Rise of the CRO: What Makes a CRO More Than Just a Sales Leader(00:09:26) How to Find Growth Opportunities in Uncertain Markets(00:18:32) Why Annual Plans Might Be A Thing of the Past(00:20:04) Positive and Negative Signals to Watch Out For(00:23:05) The Biggest Performance Gap Hiding in Plain Sight (00:25:25) AI Reality Check: Why Most Sellers Are Getting No Lift (00:37:54) The "System of Work" Your Revenue Team Needs(00:44:09) Seismic: The #1 Global Sales Enablement PlatformConnect with Hayden:<ul><li>Hayden Stafford on LinkedIn: <a href="https://www.linkedin.com/in/haydenestafford/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/haydenestafford/</a></li><li>Connect with Seismic: <a href="https://www.seismic.com/" target="_blank" rel="noopener noreferer">https://www.seismic.com/</a></li></ul>Connect with Us:<ul><li>Be an Insider & receive our inside track: <a href="https://tinyurl.com/be-an-insider-now/" target="_blank" rel="noopener noreferer">https://tinyurl.com/be-an-insider-now/</a></li><li>Check out our REV UP FY27 Program: <a href="https://tinyurl.com/REVUPSystem/" target="_blank" rel="noopener noreferer">https://tinyurl.com/REVUPSystem/</a></li><li>Follow Abbie for the behind-the-scenes journey: <a href="https://tinyurl.com/Follow-Abbie-on-LinkedIn/" target="_blank" rel="noopener noreferer">https://tinyurl.com/Follow-Abbie-on-LinkedIn/</a></li><li>Follow us on LinkedIn for educational bites: <a href="https://tinyurl.com/Follow-SR-on-LinkedIn/" target="_blank" rel="noopener noreferer">https://tinyurl.com/Follow-SR-on-LinkedIn/</a></li></ul>

106 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Redefining Sales with Abbie White?: This isn’t business as usual. It’s a full-on uprising.

The REV UP Rebellion is the podcast for bold revenue leaders and teams ready to break free from outdated playbooks and rewrite the rules of growth.

Each episode features unfiltered conversations with top-performing leaders and real-world experts—delivering battle-tested insights you can actually use.

You’ll walk away with practical strategies to sharpen your edge, ignite team performance, and drive serious results in a fast-moving, AI-powered world.

Mediocrity has no place here. Join the rebellion.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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