This isn’t business as usual. It’s a full-on uprising.
The REV UP Rebellion is the podcast for bold revenue leaders and teams ready to break free from outdated playbooks and rewrite the rules of growth.
Each episode features unfiltered conversations with top-performing leaders and real-world experts—delivering battle-tested insights you can actually use.
You’ll walk away with practical strategies to sharpen your edge, ignite team performance, and drive serious results in a fast-moving, AI-powered world.
Mediocrity has no place here. Join the rebellion.
AI Hype to AI-Powered Sales Engine with Canva and Atlassian
In this episode, you get an extremely rare behind the scenes view on how Atlassian and Canva are rethinking sales, GTM and growth for the AI era.
Atlassian have seen results within their sales team such as:
87% improvement in pace of work
68% improvement in quality of work
60% reduction in tickets needing human intervention
Over at Canva, the sales team are rethinking how they drive growth via customer loyalty, how they prospect with AI and win new opportunities with the ultimate personalisation.
You will hear from Caroline Stevens, Head of Sales Growth and B2B Revenue Performance at Canva, and Jessica Gilroy, Head of APAC GTM and Enterprise Sales at Atlassian, about how two of Australia's most successful SaaS scale-ups are rethinking their sales and GTM motion with AI.
We cover everything from how they approach hypergrowth, culture non-negotiables, what they are prioritising for FY27, the skills they are hiring for, and how both companies managed to go from AI dabbling to AI results within the sales team.
Both are measuring AI results differently, and you will hear both perspectives and approaches.
You will hear the frameworks behind the results: Atlassian's Three Horizons framework and Canva's Bow Tie framework.
They also get into the one thing both leaders are now hiring for that was not on anyone's radar a year ago.
This conversation is a must-listen for any sales & GTM organisation that is looking to rethink for FY27 and embrace the Human + AI advantage.
This episode dives into:
The skill both leaders are now hiring for that nobody was hiring for a year ago
The Three Horizons framework Atlassian used to go AI-native
Why Canva measures customer loyalty before it ever measures revenue, and what that protects long term
What Canva and Atlassian are actually prioritising for their sales and GTM teams heading into FY27
The real difference between AI dabbling and AI adoption for sales teams
Where relationship-based selling sits as AI takes over more of the transactional work
The mindset shift both leaders needed
Ready to rethink Sales for the Human + AI era in FY27?
Start with our Human + AI REVenue Accelerator, a live cohort program taking sales teams from AI dabbling to building real pipeline in six weeks.
Get started at https://www.revupsystem.com/accelerator/ (https://www.revupsystem.com/accelerator/) and use promo code REVUPREBELLION at checkout for a $500 dollar saving per person, available until 13 August 2026 or until spots are full.
00:01:45 – Who owns AI for revenue teams?
00:04:23 – Inside Atlassian's sales & GTM AI journey
00:06:45 – The Three Horizons framework for AI maturity
00:16:11 – Why customer loyalty beats the revenue number
00:28:16 – Behind the scenes on hypergrowth
00:39:58 – Rethinking workflows in the human + AI era
01:01:16 – The real results, in the team's own numbers
01:08:27 – One thing every revenue leader should do this week
Connect with our guests:
Caroline Stevens, Canva: https://www.linkedin.com/in/caroline-stevens-4bb88359/ (https://www.linkedin.com/in/caroline-stevens-4bb88359/)
Jessica Gilroy, Atlassian: https://www.linkedin.com/in/jessicagilroy/ (https://www.linkedin.com/in/jessicagilroy/)
Canva: https://www.canva.com/ (https://www.canva.com/)
Atlassian: https://www.atlassian.com/ (https://www.atlassian.com/)
Connect with us:
Join the Human + AI REVenue Accelerator, built for FY27 growth: https://www.revupsystem.com/accelerator/ (https://www.revupsystem.com/accelerator/) (use code REVUPREBELLION for a $500 saving per person until 13 August 2026)
Be an Insider and receive our newsletter: https://tinyurl.com/be-an-insider-now/ (https://tinyurl.com/be-an-insider-now/)
Follow Abbie on LinkedIn: https://tinyurl.com/Follow-Abbie-on-LinkedIn/ (https://tinyurl.com/Follow-Abbie-on-LinkedIn/)
Follow Sales Redefined on LinkedIn: https://tinyurl.com/Follow-SR-on-LinkedIn/ (https://tinyurl.com/Follow-SR-on-LinkedIn/)
Keynotes and workshops with Abbie: https://abbie-white.com/ (https://abbie-white.com/)
12 May 2026
Grace Miller: Diary of a CEO's Secret Weapon & Why Revenue Leaders Need to Fail More
Four years ago, Grace Miller joined Diary of a CEO when it had 100,000 followers. She left the Gold Coast, took a role most of us haven't ever heard of, and started building something Steven Bartlett considered so critical he created the role specifically for it. Today the podcast has nearly 16 million followers, over a billion YouTube views, and multi-million-dollar revenue streams. Grace's title: Head of Failure and Experimentation.
In this episode of REV UP Rebellion, Grace sits down with Abbie White in front of a live audience of revenue leaders to unpack how businesses can learn from FlightStory's approach to failure and experimentation.
This episode is NOT about starting a podcast! It's about what revenue leaders can take from one of the fastest-growing media businesses on the planet, and how to apply that same experimentation edge to drive real commercial growth.
Most revenue leaders experiment to some degree, but FlightStory has built it into its DNA, even looking for these attributes in a hiring culture test. The team has achieved unparalleled growth by out-failing the competition.
Grace also shares how FlightStory is currently experimenting with AI, the internal AI competition that fast-tracked their progress, and the growth opportunities Grace has her eye on.
What's covered in this episode:
90% of experiments at Diary of a CEO either fail or come back inconclusive — find out why Grace still considers that a win
How Grace and the Diary of a CEO team get the entire organisation consistently experimenting
Why Steven Bartlett calls Head of Failure and Experimentation one of the most critical roles in the business
How FlightStory is experimenting with AI right now and what their results revealed
How to come back from a failed experiment without loss of morale
What separates a good experiment from a wasted one
The culture standard Grace holds her team to: it's not acceptable to NOT try something new
What would actually surprise you most about working with Steven Bartlett!
(00:00:45) How Failing and Experimenting Can Result in $9M in Pipeline (Plus, How We Got Grace on Our Podcast!)
(00:04:33) Process is Overrated: Why Breaking Process Unlocks Growth
(00:06:35) What ‘Head of Failure’ Actually Means Day to Day
(00:07:41) How Much of Your Team's Time Should Be Spent Experimenting
(00:13:27) What Separates a Good Experiment from a Waste of Time
(00:18:50) The Culture Mechanics that Make Experimentation Stick Across the Whole Organisation
(00:25:05) How FlightStory Is Experimenting with AI Right Now
(00:39:42) How to Build a Failure and Experimentation Culture Inside a Risk-Averse Organisation
Connect with Grace: https://www.linkedin.com/in/grace-miller-linked-in/ (https://www.linkedin.com/in/grace-miller-linked-in/)
Connect with us:
Be an Insider and receive our inside track: https://tinyurl.com/be-an-insider-now/ (https://tinyurl.com/be-an-insider-now/)
Check out our REV UP FY27 Program: https://tinyurl.com/REVUPSystem/ (https://tinyurl.com/REVUPSystem/)
Join the REVenue Leaders executive community: https://tinyurl.com/REVenueLeaders/ (https://tinyurl.com/REVenueLeaders/)
Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn/ (https://tinyurl.com/Follow-Abbie-on-LinkedIn/)
The Growth Paradox keynote and workshop enquiries: https://abbie-white.com/ (https://abbie-white.com/)
4 May 2026
The Growth Paradox: The High-Risk AI Conversation Most Leaders Aren't Having
Abbie ran a business pre-mortem on her own company.
She sat down expecting nothing she hadn't already thought of. She lives in this world every day. Thirty minutes later she had identified risks to her business she had not seen coming, and opportunities she had been too close to spot.
That exercise became the Growth Paradox Framework.
Right now, most revenue leaders are deep in one conversation: which AI LLM to use, what is the ROI on AI, and is the team adopting AI. It's not the wrong conversation. Whilst all these questions are relevant, there is a far more critical question which could be make-or-break, one that is most often being missed.
In this episode, we dive into that critical question and stress-test your business against the Growth Paradox Framework.
The Growth Paradox is a framework Abbie uses with clients and has never shared publicly... until now!
If you lead revenue teams, this one is for you.
What's covered in this episode:
The high-risk AI conversation nobody is having
What Abbie found when she ran a pre-mortem on her own business, and why it surprised her
The IKEA decision that turned displacement into over €1 billion in revenue
The most expensive mistake most leaders are making right now
The question that should be answered by every revenue leader before FY27 planning closes
(00:00:08) Why the AI Conversation Needs to Go Beyond LLMs and Tools
(00:02:13) Where to Start: Running a Business Pre-Mortem
(00:04:35) The Growth Paradox Framework
(00:05:13) How to Find Emerging AI-Powered Opportunities
(00:09:23) Human Connection is an Untapped Growth Lever
(00:12:12) AI Risks Leaders Need to Face
(00:14:18) What Businesses Risk by Not Adopting AI
(00:16:49) Finding Your Non-Negotiables and Redefining Your Growth Strategy
Take This Further:
The Growth Paradox: Human + AI is Abbie's signature keynote for revenue generating teams in FY27. If this episode landed, reach out via this link: https://www.abbie-white.com/the-growth-paradox (https://www.abbie-white.com/the-growth-paradox)
Abbie is also running FY27 planning workshops and leadership offsites for teams who want to go deeper. Book a conversation to see if it's a fit: https://www.abbie-white.com/contact-abbie (https://www.abbie-white.com/contact-abbie )
Connect With Us:
Be an Insider and receive our inside track: https://tinyurl.com/be-an-insider-now (https://tinyurl.com/be-an-insider-now)
Check out our REV UP FY27 Program: https://tinyurl.com/REVUPSystem (https://tinyurl.com/REVUPSystem)
Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn (https://tinyurl.com/Follow-Abbie-on-LinkedIn)
Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn (https://tinyurl.com/Follow-SR-on-LinkedIn)
Keynote and workshop enquiries: https://abbie-white.com (https://abbie-white.com)
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