REEL CLUELESS: Joe is a television veteran who has worked as a prime-time sitcom writer, field director, video editor - and now graduate student in media literacy education at Columbia College Chicago (https://www.colum.edu/) and intern at the Media Education Lab. (https://mediaeducationlab.com/about/joe-rubin) Join him and his longtime fellow entertainment news editors (who are also “reel clueless” as they enlist Gen-Zer’s and Gen-Alphas to help them wrap their antiquated media minds around the new normal of endless scroll.
Airing soon on WCRX Chicago (https://wcrx.colum.edu/)!
REEL CLUELESS: Joe is a television veteran who has worked as a prime-time sitcom writer, field director, video editor - and now graduate student in media literacy education at Columbia College Chicago (https://www.colum.edu/) and intern at the Media Education Lab. (https://mediaeducationlab.com/about/joe-rubin) Join him and his longtime fellow entertainment news editors (who are also “reel clueless” as they enlist Gen-Zer’s and Gen-Alphas to help them wrap their antiquated media minds around the new normal of endless scroll.
Airing soon on WCRX Chicago (https://wcrx.colum.edu/)!
16 Apr 2026
College Students Dish Part 3
The week Joe and Chad Rock continue listening to college students and their perspectives on controlling their scroll. Despite some of their savvy tactics, including some app recommendation, Joe starts to get a little suspicious that there is still some naivete that lurks amongst many Gen-Zers. Also AI throws up an interesting artifact when investigating influencers (displayed here (https://i.postimg.cc/nh3MtTQ0/influencer-data.png)).
9 Apr 2026
College Students Dish Part 2
In this episode, Joe and Chad Rock listen to what students from 3 different college campuses have to say about their doom scrolling woes. We find their remarks timely, in regards to the recent landmark court decisions regarding big tech and their culpability for the intentional addictive platforms they designed. A special thanks to the great students from Cal State Channel Islands, UC Berkeley, and here at Columbia College Chicago.
6 Apr 2026
College Campus Series Part 1
After an earlier-than-planned “very special episode,” we begin our college campus interviews, finding out what videos undergraduates’ are watching on social media platforms. Today we are at Columbia College Chicago. Unsurprisingly, we found very few CCC students that routinely watch influencers that have been known for manipulative marketing tactics. Perhaps that has something to do with the fact that they are mostly media/visual art students and thus, pretty darn media savvy. Thus, we’re dedicating this week to examine a few of their favorites.
Influencer/creators links:
https://www.tiktok.com/@brittany_broski (https://www.tiktok.com/@brittany_broski)
https://www.tiktok.com/@julesleblanc (https://www.tiktok.com/@julesleblanc)
https://www.tiktok.com/@reitergrace (https://www.tiktok.com/@reitergrace)
Mentioned but didn’t get to:
https://www.tiktok.com/@spencer.barbosa (https://www.tiktok.com/@spencer.barbosa)
28 Mar 2026
A Very Special Episode
Yes, a little strange to have a “very special” episode as the second episode. But… the notification of our production getting canceled after 30 years seems like something we need to talk about. After all, this is relative to the new media short-form video normal that we are clueless about. Originally we had a whole slew of input from college students, but we will shelve those for next episode, while we reflect on the state of media’s almost complete transition, which has now hit even closer to home.
15 Mar 2026
Getting Used to This
In our first episode, Joe summarizes his journey to becoming a media literacy educator, focusing on digital wellness for young people in the way they consume social media content. Later, he is joined by his longtime video editing coworker as they begin making sense of social media content and make some comparisons to the “endless scroll” of their own youth.
Clips played in this episode:
Tara Yummy
https://www.tiktok.com/@tarayummy (https://www.tiktok.com/@tarayummy)
Sidemen
https://www.youtube.com/@Sidemen (https://www.youtube.com/@Sidemen)
Sam Sulluck
https://www.tiktok.com/@sam_sulek (https://www.tiktok.com/@sam_sulek)
Demitra Demitradis
https://www.tiktok.com/@demetradias (https://www.tiktok.com/@demetradias)
Photo courtesy:
CBS Television - eBayfrontback, Public Domain, https://commons.wikimedia.org/w/index.php?curid=31047742 (https://commons.wikimedia.org/w/index.php?curid=31047742)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
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