This is Reel Talk: The Customer Insights Show with Christoph Trappe.
Christoph and his guests share valuable information to help you understand your customers better, discuss customer insights, and discuss how to use data to make better customer-centric decisions.
We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme
The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg
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124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan Jenkins
Teammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights.
Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together.
Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt (https://lnkd.in/gfDxBMAt)
Read next:
From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/ (https://site.voxpopme.com/building-a-market-research-team/)
Unlocking Consumer Insight Trends: Analysis and Making Sense of It https://site.voxpopme.com/consumer-insight-trends/ (https://site.voxpopme.com/consumer-insight-trends/)
Revolutionize Your Brand for More Customer Centricity with Centralized Data https://site.voxpopme.com/centralized-data/ (https://site.voxpopme.com/centralized-data/)
5 May 2023
123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana Laudi
Georgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.”
Let’s find out what is a customer-led strategy and how you implement it.
Grab a copy of the book here: https://amzn.to/3NElC4w (https://amzn.to/3NElC4w)
Related content:
What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/ (https://site.voxpopme.com/product-led-growth/)
How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/ (https://site.voxpopme.com/jobs-to-be-done/)
How to develop continuous discovery habits https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/ (https://site.voxpopme.com/how-to-develop-continuous-discovery-habits/)
1 May 2023
122: Goodbye Inefficiencies: Shortening the process with consumer insights - a chat with Karen Kraft of Johnsonville
Creating what consumers actually want and doing so in a timely manner is more important than ever. But how do we say goodbye to inefficiencies and shorten the product development cycle with the help of consumer insights?
To dive into that topic, I'm joined by Karen Kraft, associate director of consumer insights and analytics at Johnsonville.
Join us for this episode of our market research podcast "Reel Talk: The Customer Insights Show."
Connect with Karen here: https://www.linkedin.com/in/karen-kraft-5b038610/ (https://www.linkedin.com/in/karen-kraft-5b038610/)
Other content mentioned:
What’s new product innovation and how does it happen? (https://site.voxpopme.com/product-innovation/)
How to run advertising testing for better campaigns (https://site.voxpopme.com/advertising-testing/)
The importance of genuine relationships to understand customers (https://site.voxpopme.com/genuine-relationships/)
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