Refocus Your Photography Business

About Refocus Your Photography Business

Welcome to the ’Refocus Your Photography Business’ podcast with John Glaser, where we empower aspiring photographers to unleash their full creative potential and thrive in the competitive world of photography. Whether you’re a seasoned professional looking to expand your business or a passionate beginner eager to take those first steps, this podcast is your ultimate guide. Join us as we bring you inspiring success stories from renowned photographers, industry experts, and marketing gurus who have mastered the art of growing their businesses. Each episode will be packed with practical tips, actionable strategies, and insider insights that will help you navigate through challenges, overcome hurdles, and discover untapped opportunities. No more feeling lost or overwhelmed! Tune in every week as we unravel the secrets behind building a solid brand, effectively marketing your work, and connecting with your ideal clients. From social media strategies to pricing your services, we’ve got you covered. Whether you dream of running a thriving photography studio, capturing breathtaking landscapes, or becoming the go-to portrait photographer in your area, this podcast is your compass for success. It’s time to turn your passion for photography into a thriving business and unleash the photographer prodigy within you. Don’t miss this opportunity to elevate your photography journey. Subscribe now and let’s embark on this exciting adventure together!

Publisher

John Glaser

Category

business

Language

en

Explicit

No

First episode

5 Aug 2023

Latest episode

23 Jul 2024

Latest episodes

41 episodes in the feed.

1. 

   23 Jul 2024

   Episode 41 - Kristen Kidd - Embracing Imperfection

   I'm super excited today to have the amazing Kristen Kidd on the podcast. Kristen and I connected at WPPI this past year, where we had the chance to hang out and get to know each other over breakfast. I've admired Kristen's work for a while, and it was such a joy to finally meet her and invite her to be on the podcast. In this episode, Kristen dives into the concept of being the perfectly imperfect photographer. She'll explain what that means and why it's so crucial, especially when you're just starting out in the photography business. Kristen shares her journey from being a social worker to founding Lux Summit Studio, a photography studio that celebrates the beautifully chaotic and transformational experiences of life. Her unique approach to pet photography, focusing on the bond between pets and their humans, offers invaluable insights for photographers of all genres. We discuss the importance of capturing the essence of relationships and the infinite value of how you make your clients feel, rather than striving for technical perfection. Kristen emphasizes the significance of understanding your clients' emotional connections and creating images that tell their unique stories. She also offers practical advice for photographers who might be hesitant to include humans in their pet photography sessions, highlighting the potential for deeper client connections and increased sales. This episode is packed with wisdom, inspiration, and actionable tips to help you embrace your imperfections and build a thriving photography business. Whether you're a seasoned pro or just starting out, Kristen's insights will encourage you to push through your fears, stay curious, and continually grow both personally and professionally. Thank you so much, Kristen, for sharing your journey and expertise with us. For those interested in learning more from Kristen, be sure to check out her website Lux Summit Studio and follow her on Instagram. She also offers mentoring for photographers looking to align their hearts, minds, and businesses. Don't forget to like, share, and review our podcast! Join our Refocus Your Photography Business Facebook group for more tips, support, and community. Topics Covered: Celebrating the transformational experience of pets and pet photography Embracing imperfections in photography and life Photography pricing and value The client experience Prioritizing client emotions in photography Overcoming self-down and negative self-speak The mental aspect of running a photography business How to find Kristen Kristen Website: https://luxsummitstudio.com/ (https://luxsummitstudio.com/) Lux Summit Studio Facebook Page: https://www.facebook.com/LuxSummitStudio (https://www.facebook.com/LuxSummitStudio) Lux Summit Studio Instagram Page: https://www.instagram.com/lux_summit_studio/ (https://www.instagram.com/lux_summit_studio/) Follow us at Refocus Your Photography Business Follow us on facebook: https://www.facebook.com/groups/refocusyourbusiness (https://www.facebook.com/groups/refocusyourbusiness) Subscribe to our YouTube Channel: https://www.youtube.com/@johnglaserphotography (https://www.youtube.com/@johnglaserphotography)

2. 

   11 Jul 2024

   Episode 40 - Luci Dumas - Mastering Wall Art Sales

   I'm thrilled to bring you episode 40 with the incredible Luci Dumas, a wall art sales expert who is here to share her insights on creating and selling stunning wall art for your clients. In this episode, Luci and I chat about everything you need to know to boost your wall art sales. From the initial client consultation to the final product, Luci breaks down her proven strategies and techniques. Whether you're just starting out or looking to refine your approach, this episode is packed with golden nuggets that will surely help you elevate your business. We discuss Luci's journey into photography, her tips for selling wall art, and the importance of creating a finished product for your clients. We also touch on the significance of projecting your work large, understanding client needs, and the emotional impact of printed photographs. Whether you specialize in weddings, families, or any other niche, Luci's advice is invaluable for any photographer looking to increase their wall art sales. Don't miss out on Luci's special offer for our listeners! She's offering a free "Create the Business of Your Dreams" session to eight lucky listeners. This is a fantastic opportunity to dive deep into your photography dreams and challenges with an expert. To grab this offer, email Lucy at lucy@lucydumas.com (mailto:lucy@lucydumas.com) or visit her website at Lucy Dumas Coaching (https://lucidumascoaching.com/). If you enjoyed this episode, please like, subscribe, and leave a comment. You can also join our community on Facebook at Refocus Your Photography Business for more tips, support, and discussions. And don't forget to check out our YouTube channel, John Glaser Photography, for more content and videos of our podcasts. Topics Covered: The importance of printing and preserving photos Photography wall art and album sales Creating custom wall art for clients Framing photography wall art Pricing and sales strategies How to approach the consultation Using in person sales and using a projector to show wall art life sized How to find Luci Luci's Coaching Website: https://lucidumascoaching.com/ (https://lucidumascoaching.com/) Luci's Coaching Facebook: https://www.facebook.com/LuciDumasCoaching (https://www.facebook.com/LuciDumasCoaching) The Profitable Photographer Podcast: https://lucidumascoaching.com/profitablephotographerpod/ (https://lucidumascoaching.com/profitablephotographerpod/) Luci's Photography Website: https://lucidumas.com/ (https://lucidumas.com/) Follow us at Refocus Your Photography Business Follow us on facebook: https://www.facebook.com/groups/refocusyourbusiness (https://www.facebook.com/groups/refocusyourbusiness) Subscribe to our YouTube Channel: https://www.youtube.com/@johnglaserphotography (https://www.youtube.com/@johnglaserphotography)

3. 

   4 Jun 2024

   Episode 39 - Adam Goldberg - Unleashing Success: How to Transform Your Pet Photography Business With Book Projects and Sponsorships

   Hey there, everybody! It's John with Refocus Your Photography Business and John Glaser Photography. Welcome to episode 39 where we have an incredible guest, Adam Goldberg, a phenomenal pet photographer from Florida. Adam has been doing some amazing things in his business, from book projects to working with local shelters, and even getting sponsors for photo sessions. Oh, and we wrap up our conversation with a little chat about Profit First, a game-changing approach to managing your business finances. Fun fact: Adam and I share the same Profit First professional, Venus Michael, and she's been an absolute gem in helping us make our businesses more profitable. Adam's journey into pet photography is truly inspiring. Starting in 2013 at an animal shelter, he was hired to revamp their website but ended up teaching himself photography to improve the shelter's pet photos. His passion for showcasing the personality of pit bulls and other pets quickly grew, and he soon became known for his incredible work. One of the standout aspects of Adam's business is his success with book projects. His project, "Tales of Gratitude," features thank you notes from people to their pets, beautifully captured in his studio. If you're thinking about starting a book project, Adam shares some invaluable tips on how to get started and make it successful. Adam also discusses the importance of building strong relationships with shelters and rescues. He emphasizes the need for clear communication and setting realistic expectations to ensure that the partnership benefits both parties. We also dive into Adam's innovative sponsorship program, where businesses sponsor adoption photos for shelter pets. This not only helps the pets find homes faster but also supports Adam's business. It's a win-win! And let's not forget our chat about Profit First. If you're not familiar with it, it's a revolutionary approach to managing your business finances, ensuring that you pay yourself first and keep your business profitable. Both Adam and I have seen tremendous benefits from working with Venus, our Profit First professional. Adam's story is a testament to the power of passion, perseverance, and innovation in building a successful photography business. Whether you're a pet photographer or just someone looking for inspiration, this episode is packed with valuable insights and practical advice. Topic Covered Transitioning your pet photography from a hobby into a business Book projects and photography business challenges Book projects for charity Lead Generation for book projects Partnering with shelters for book projects focusing on relationships Partnering with shelters and fosters for adoption photos Using your photography business to help shelter pets get adopted Using social media to build your brand and business Profit-first business strategies Profit management and revenue streams Profit-first strategies for photographers with a focus on saving for the future Adams Website: https://agoldphoto.com/ (https://agoldphoto.com/) Venus Michaels (Photography Profit First Professional): https://venusmichael.com/ (https://venusmichael.com/) Profit First Book: https://mikemichalowicz.com/profit-first/ (https://mikemichalowicz.com/profit-first/) Refocus Your Photography Business Facebook Group: https://www.facebook.com/groups/refocusyourbusiness (https://www.facebook.com/groups/refocusyourbusiness)

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Apple Podcasts (US)

5.0 / 5

3 ratings

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Based on episode analysis; this does not confirm that the show is currently accepting guests.